Marketing Manager - CRM and Lifecycle

| Seattle
HELP US MAKE HISTORY. Millions trust Leafly to help them find unbiased information about nearby strains and dispensaries, discover new cannabis brands and products, and to stay up-to-date on the latest cannabis information. Leafly started as an excel spreadsheet and has since grown to become the world’s largest cannabis information resource. We’re expanding rapidly, and we’re looking for smart, forward-thinking leaders to help us achieve our goal of shaping the global cannabis landscape.
As the CRM and Lifecyle Marketing Manager, you will lead the creation and execution of the Leafly’s retention marketing strategies including email, push, and loyalty. You will create plans that result in measurable growth in our CRM channels, increased engagement with Leafly’s brand across existing channels, in addition to identifying new opportunities to engage with emerging or untapped channels.
Successful candidates will have a passion for cannabis culture, customer lifecycle management, and a proven track record of working across teams to influence with and without authority and manage various projects on tight deadlines, all with a positive attitude.
Responsibilities:
 
  • Create and implement a CRM strategy that drives engagement with, and traffic to Leafly.
  • Work collaboratively at the intersection of marketing, product, content, and sales to develop memorable stories and interactive experiences that bring the Leafly vision to life in our CRM channels.
  • Build and implement a lifecycle marketing calendar, to create visibility across the organization and opportunities for cross functional teams to provide input.
  • Develop, track, measure, and report KPIs that measure CRM growth, traffic, and engagement.
  • Own, manage, and track the lifecycle and loyalty budget. Including the annual budget proposal and strategies for driving ROI positive growth.
  • Test messages and experiences to optimize for traffic and channel growth.
  • Be a Leafly product expert and evangelist and a champion for the user in all decisions
  • Support/ regional and global product launches and tentpole events with CRM strategies that drive awareness and engagement.
Requirements, Qualifications and Competencies:
 
  • 5+ years of relevant experience in CRM or Live Services Marketing
  • 2+ years people management experience.
  • Track record of high performance in fast-paced tech, startup or e-commerce environments.
  • A self-starter with the ability to thrive in chaos and resolve ambiguity with creative problem solving
  • Strong analytical experience turning consumer and market data/insights into impactful strategies
  • Ability to easily transition from big picture strategic thinking to detailed execution planning
  • Excellent written and verbal communications skills
  • An entrepreneurial spirit, including the ability to work independently and autonomously
  • Track record of prioritizing work streams and programs effectively with competing priorities
  • Very strong attention to detail and project management skills
  • Must be a collaborative team-player
  • Sense of humor – ability to stay cool under pressure
  • Flexible, willing to help when and where needed
  • Bachelor’s degree, MBA a plus
*Have you experienced the Leafly app? We are actively seeking individuals that understand our product and have a zest for learning more. Download on iOS and Android today and subscribe to our newsletter for updates. 
NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Leafly is committed to maintaining a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status will receive consideration for employment. If you have any accessibility requirements or concerns regarding the hiring process or employment with us, please notify us so we can provide suitable accommodation.
Please, no phone calls/no recruiting agencies.
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended.
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Location

Leafly is in the historic Pioneer Square neighborhood. We've got tons of lunch options nearby, and we're easy to reach by bus, light rail, and train.

An Insider's view of Leafly

What makes someone successful on your team?

Like all engineering teams, we look for solid technical skills and the ability to quickly ramp up on new tools and technologies. We also value curiosity, a genuine passion for learning, and a healthy obsession with problem solving.

Leslie Zavisca

Director of Engineering

What are Leafly Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
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