Marketing Manager, Email and Merchandise

| Seattle
HELP US MAKE HISTORY. Millions trust Leafly to help them find unbiased information about nearby strains and dispensaries, discover new cannabis brands and products, and to stay up-to-date on the latest cannabis information. Leafly started as an excel spreadsheet and has since grown to become the largest cannabis information resource in the world. We are expanding rapidly, and we are looking for smart, forward-thinking leaders to help us achieve our goal of shaping the global cannabis landscape.
 
A career at Leafly combines the excitement of a start-up, the social purpose of a non-profit, and the growth opportunities of a major corporation. Leafly salaries and benefit packages are very competitive, the office perks are excellent, and we promise that you will never be bored. If you have what it takes, you will be joining a global network of innovative, passionate individuals on a revolutionary mission to change the world for the better.
 
What We Look For In Our Email and Merchandise Coordinators:
Reporting to our Senior Lifecycle Manager, the Email and Merchandise Coordinator builds, publishes, and optimizes our digital communication channels for our industry audiences. The Email and Merchandising Coordinator has a passion for digital marketing and will build and send outbound industry communications, maintain list management, and implement weekly tests for conversion rate optimization across our lead gen pages. They are responsible for (and excited by) making incremental improvements to grow each of our channels and sharing back the learnings. They thrive in a fast-paced environment and will take direction and run with a project to its completion while maintaining goal-oriented focus. Here are some day-to-day responsibilities:
 
What We Are Looking For In This Role
Manage company’s B2B email and lead gen channels while championing, testing, and evolving new communication strategies 
Work with Lifecycle team to integrate new and existing content into segmented outbound email campaigns
Create automated workflows to help segment audience while providing highly-qualified MQLs to the local and national sales teams 
Write and test copy to conduct daily and weekly AB and MVT tests for conversion rate optimization within digital channels
Provide marketing team with qualitative and quantitative reports on all learnings regarding engagement stats, CRO, and testing results on a regular basis
Maintain keen attention to detail regarding brand standards, grammar, and punctuation as they pertain to individual channels
 
Qualifications:
2+ years digital marketing experience
Detail oriented with keen attention to reading and analyzing data
Ability to methodically maintain list segmentation, email workflows, and engagement metrics
Proficient with Wordpress, HTML, and JWPlayer and the ability to scale knowledge quickly
Strong understanding of B2B marketing principles
Research-oriented and adept at factual reporting while providing insights and recommendations 
Exceptional writing comprehension, with a solid voice/perspective
Demonstrate strong verbal and written communication skills and command of CP style
Knowledge of Adobe CS a plus
Highly motivated and a self-starter
A solution-focused, problem-solving attitude
Ability to multi-task and juggle various responsibilities at once
 
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended.
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Location

Leafly is in the historic Pioneer Square neighborhood. We've got tons of lunch options nearby, and we're easy to reach by bus, light rail, and train.

An Insider's view of Leafly

What’s the vibe like in the office?

It's amazing. I’m not really a cannabis user, and when I interviewed it was the people, vibe, and opportunity that drew me in. It’s exciting to make new things that consumers will see and use, that will help them find what they’re looking for. It’s what we’re all about.

Maureen

Software Ninjaneer

What makes someone successful on your team?

Like all engineering teams, we look for solid technical skills and the ability to quickly ramp up on new tools and technologies. We also value curiosity, a genuine passion for learning, and a healthy obsession with problem solving.

Leslie

VP of Engineering

What’s the vibe like in the office?

It's a fun place to work. We're part of great company at the forefront of a young industry. We celebrate wins, group wins, individual wins, the whole team jumps in to congratulate wins big and small. And cannabis is something I’m passionate about, so, for me, working here is its own kind win.

Courtney

Emerging Markets, East Coast

What are Leafly Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
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