Marketing Manager, Retention Strategy

| Seattle

 

Connecting with our customers is at the heart of everything we do.

Are you ready to redefine Groupon’s Customer Lifecycle Strategy?

 

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses. We connect people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking, and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

 

Our Growth Marketing Team enables every aspect of the customer experience to focus on attracting and engaging customers, and improving lifetime value at every stage of their journey.

 

As Marketing Manager - Retention Strategy, you will drive initiatives and programs to build greater loyalty, develop deeper relationships, and increase revenue and LTV amongst Groupon’s consumers.You will be responsible for developing the strategy to retain our active customers - identifying unmet needs, ideating solutions and partnering with key stakeholders to ensure timely execution. This role is a part of the new and exciting Growth Marketing team focused on driving healthier customer lifecycles, and you will help ensure that we build a healthy customer base once they’ve been activated or reactivated.

 

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

 

 

Responsibilities:

 

Program Development

  • You will define scope and vision, manage prioritization, maintain the optimization roadmap, identify and align with partners and be the main point of contact for stakeholder updates

  • Craft portfolio of customer lifecycle management offerings for key consumer segments with emphasis on driving retention and loyalty, and establish the business cases to support funding

  • You will partner with other marketing channels, business teams and senior leadership to provide strategic direction, establish program priorities, and build/present roadmaps to achieve Consumer Lifecycle Marketing goals

 

Program Delivery

  • You will partner with cross-functional stakeholders to build and communicate the Operational Plan. Key stakeholders include - Push Channels, Merchandising, Revenue Management, Finance, Product

  • Partner with Growth Marketing Analytics to track, analyze and communicate key metrics

 

Requirements:

  • You have 5+ years of experience in Consumer Lifecycle Marketing, with strong understanding of Consumer Lifecycle Marketing concepts

  • Bachelor's Degree, MBA preferred

  • You have designed and executed marketing or consumer facing programs with a focus on consumer retention

  • Experience partnering with senior leaders across product, engineering, operations, finance, and marketing teams to deliver integrated, consumer-facing solutions

  • Storytelling - to illuminate a vision, opportunity, business case, and/or business output

  • You have developed deep business insights through dashboards and via spreadsheet models

  • You have strong analytical skills, with the ability to be deep in the data and to distill executive-level insights

  • You are willing to get your hands dirty to extract/analyze data and execute programs

  • You have a bias for action, with experience driving results in a fast-paced, dynamic environment

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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Location

1201 3rd Ave, Seattle, WA 98101
1201 3rd Ave, Seattle, WA 98101

What are Groupon Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
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Casual Dress
Stocked Kitchen
Happy Hours
Professional Development Benefits
Job Training & Conferences
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