Marketing Manager

| Seattle

Ekata (formerly Whitepages Pro) provides global identity verification via enterprise-grade APIs and a SaaS solution. Our product suite is powered by Ekata Identity Engine, the first and only cross-border identity engine of its kind. It uses complex machine learning algorithms across the five consumer attributes of email, phone, name, physical address, and IP to derive unique data links and features from billions of real-time transactions within our customer network and the globally sourced data of our graph. Businesses around the world including Alipay, Stripe, Airbnb, and Microsoft leverage our solutions to approve more good transactions, reduce friction, and find fraud.

As the Marketing Manager, you are responsible for developing and executing cross-sell, upsell and referral activities for our customer base as well as creating and managing lead generation and brand awareness campaigns. You will develop and implement impactful programs, including email campaigns, webinars, and customer-specific events. You will create a library of customer evidence, including case studies, testimonials, and ROI data. This marketing manager will work closely with the account services team, sales, product, and the rest of the marketing team. 

In the Marketing Manager role you will:

  • Develop programs and integrated campaigns to help achieve our ever-increasing lead targets and revenue goals from existing database and new channels
  • Plan, execute, and evaluate marketing programs for specific customer segments through integrated marketing campaigns, email, webinars, and use account-based marketing tactics focused on building the sales pipeline for upsell and cross-sell opportunities.
  • Develop strategy for and own execution of campaign assets, including content, social media, email, conversion optimization, SEO, etc.
  • Make data-driven decisions: Set up, manage and report on programs, campaigns and digital performance metrics and analytics including spend and recommendations for future approaches.
  • Work with sales and marketing team counterparts to ensure digital assets and online campaigns can be translated and localized for placement throughout international digital channels as we expand our solutions into new markets.
  • Successfully onboard and engage new channels and grow existing revenue working closing with cross-functional teams.
  • Work closely with our account management and sales teams to optimize programs and the marketing/lead funnel for quality and consistency

Our ideal Marketing Manager will have:

  • Bachelor’s degree in marketing, business, or a relevant field of study
  • 5+ years’ experience in B2B marketing or subscription-based marketing with a portfolio of successful customer acquisition programs and integrated campaigns.
  • Knowledge of B2B marketing tactics and campaign best practices.
  • Experience with modern MarTech including Marketo and Salesforce.
  • Expertise in search and display advertising, retargeting, website management, SEO, landing page optimization, and digital analytics to execute high-quality campaigns.
  • CRM experience; Salesforce.com preferred
  • Experience within the e-commerce, online payments, or marketplaces industry is preferred.

Unwavering in our pursuit of standardizing global identity data, we are approachable, real people that genuinely care about the success of those we partner with. With a commitment to service, innovation, and ownership, Ekata is a dynamic place to work for folks who want to make impact on a global scale. We provide learning & development opportunities for each employee and promote work-life flexibility through self-managed time off. Headquartered in downtown Seattle, Ekata is growing internationally with offices in Budapest, Hungary and Amsterdam, Netherlands.

To learn more about the experience of working at Ekata, visit: https://ekata.com/careers/.

Ekata prides itself on celebrating diversity, inclusivity, and being an equal-opportunity employer.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • CatsLibraries
    • ShapelessLibraries
    • SparkFrameworks
    • AkkaFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • DynamoDBDatabases
    • RedshiftDatabases
    • ElasticsearchDatabases
    • SolrDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM

Location

We’re located in the heart of Downtown Seattle, in the Rainier Tower, just steps away from public transportation, restaurants, and businesses.

An Insider's view of Ekata

How do you collaborate with other teams in the company?

I run two analytics teams at Ekata, one ensuring the quality of our data, the other proving value to customers. These lead me to work closely with almost every team, from engineering and infrastructure, to product and sales. What always impresses me here is everyone's willingness, whether executive or intern, to jump in and solve problems together.

Trevor

Director, Solutions Architecture

How has your career grown since starting at the company?

By leaps and bounds…I started out in a sales role, then a Team Lead, managed a team of SDRs, and am now a Sales Manager working with a team of driven and intelligent individuals--all within a 4-year timeframe. It’s been challenging and fun all at the same time and now I’m looking forward to the next chapter which encompasses helping my team thrive.

James

Account Executive, Inside Sales Manager

How do you make yourself accessible to the rest of the team?

It may sound simple but it’s just honesty and respect for one another, and I try to lead by example. I do this through regular 1:1s with all team members where they run the agenda. Beyond formal 1:1s we utilize our open office layout to encourage drive-bys, open discussions and debates. We leverage technologies to create real-time communication.

Beth

VP, Global Marketing

What are Ekata Perks + Benefits

Ekata Benefits Overview

We believe in the importance of investing back in our team. We have a fully stocked kitchen, weekly events, self managed paid time off, onsite massages, and an annual learning and development budget. Every Friday, we host an event in our office to celebrate our milestones and successes.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Unconscious bias training
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Ekata sponsors a family oriented event annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Ekata hosts company outings annually.
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Ekata offers employees professional development opportunities like an annual individual budget for training, onsite training courses, and the ability to attend job related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks
Paid industry certifications
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