Marketing Manager

| Seattle
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Ekata provides global identity verification via enterprise-grade APIs and a SaaS solution. Our product suite is powered by Ekata Identity Engine, the first and only cross-border identity engine of its kind. It uses complex machine learning algorithms across the five consumer attributes of email, phone, name, physical address, and IP to derive unique data links and features from billions of real-time transactions within our customer network and the globally sourced data of our graph. Businesses around the world including Alipay, Stripe, Airbnb, and Microsoft leverage our solutions to approve more good transactions, reduce friction, and find fraud.

As a Demand Generation Marketing Manager, you are responsible for driving awareness and interest in Ekata and its solutions through the development, execution, analysis, reporting, and optimization of online marketing campaigns and activities that feed quality leads to our Mid-Market sales channel. This includes, but will not be limited to, brand awareness and content syndication campaigns, webinars, and email nurture campaigns. You will partner with the marketing team to develop plans for targeted campaigns and programs, you’ll execute test plans, and refine targeting and messaging based on target audiences, channel engagement, and performance metrics.

This role is challenging; it requires you to manage multiple projects and balance competing priorities in a fast-paced environment. To be successful, you’ll need to innovate quickly, take ownership of campaigns and personalization of messaging for key audiences to attain acquisition goals. This role collaborates with the rest of the marketing team, product marketing, enterprise, and the sales teams, as well as business development to deliver results and achieve business lead and revenue goals.

In the Marketing Manager role, you will: 

  • Work with sales, account management, and marketing colleagues to develop programs and integrated campaigns to help achieve lead targets and revenue goals.
  • Plan, execute, and oversee the lifecycle of these campaigns and programs.
  • Coordinate programs across multiple channels to support teams in creating and executing awareness and demand-gen.
  • Own strategy and execution of demand and lead generation for the Mid-Market sales channel.
  • Make data-driven decisions: Set up, manage and report on campaigns and digital performance metrics and analytics including spend and recommendations for future approaches.
  • Work with sales and marketing team international counterparts to ensure digital assets and online campaigns can be translated and localized for placement throughout international digital channels as we expand our solutions into new markets.
  • Work closely with our sales teams to optimize the marketing/lead funnel for quality and consistency of leads, and enable consistent, relevant, and effective follow-up, increasing conversion rates from lead to opportunity.
  • Write concise and crisp content that captures attention and inspires conversions.

Our ideal Marketing Manager will have: 

  • Bachelor’s degree in marketing, business, or a relevant field of study
  • 5+ years experience in B2B marketing or subscription-based marketing with a portfolio of successful customer acquisition programs and integrated campaigns.
  • Knowledge of B2B digital marketing tactics and campaign best practices.
  • Expertise in demand generation, segmentation, nurture programs, and subsequent analytics to execute high-quality campaigns.
  • Highly detail-oriented, well organized and able to multi-task in a fast-paced environment.
  • Excellent at handling multiple projects with tight timelines.
  • Self-directed and creative thinker; ready to proactively bring new ideas to the table, solve problems and take risks, to find new and innovative ways to improve results.
  • A disdain for complacency; able to think and act outside the confines of the job description, desire to contribute value in other areas as part of a small team, and drive to always be evaluating new ideas and approaches for improving results.
  • CRM experience; Salesforce.com preferred
  • Marketing automation expertise; Marketo preferred
  • Web analytics; Google analytics and HEAP
  • Familiarity with HTML

Preferred candidates will also have:

  • Experience expanding lead generation efforts into international markets.
  • Experience nurturing leads from brand awareness to product interest.
  • Experience supporting sales in lead outreach to enable higher lead-to-opp conversion rates.

Ekata provides global identity verification data via APIs for models and decisioning platforms, and Pro Insight, a SaaS solution for manual review. Our product suite is powered by the Ekata Identity Engine (EIE) the only cross-border identity engine of its kind, to help companies approve more good transactions, reduce customer friction at account opening, and catch fraud.

We help cross-border digital commerce companies grow their revenue by maximizing predictability of good transactions. From our Transaction Risk API delivered in under 100ms for pre-authorization models through to our robust manual review tool, Pro Insight, our identity verification product suite verifies over 1.8B requests per year in 238 countries for 1700+ companies, including:

  • Seven of the ten largest US retailers
  • Six of the ten top global marketplace companies
  • Five of the top ten global retailers 
  • Two major card brands
  • Top 3 global online travel and hospitality sites
  • Integrated with the top 5 global fraud platforms

We have strong company values and culture and would love to share why ours is an opportunity worth considering. We appreciate and respect diversity and are an equal opportunity employer.

Unwavering in our pursuit of standardizing global identity data, we are approachable, real people that genuinely care about the success of those we partner with. With a commitment to service, innovation, and ownership, Ekata is a dynamic place to work for folks who want to make an impact on a global scale. We provide learning & development opportunities for each employee and promote work-life flexibility through self-managed time off. Headquartered in downtown Seattle, Ekata is growing internationally with offices in Budapest, Amsterdam, and Singapore. 

To learn more about the experience of working at Ekata, visit: https://ekata.com/careers/.

Ekata prides itself on celebrating diversity, inclusivity, and being an equal-opportunity employer.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • CatsLibraries
    • ShapelessLibraries
    • SparkFrameworks
    • AkkaFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • DynamoDBDatabases
    • RedshiftDatabases
    • ElasticsearchDatabases
    • SolrDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM

Location

We’re located in the heart of Downtown Seattle, in the Rainier Tower, just steps away from public transportation, restaurants, and businesses.

An Insider's view of Ekata

How do you collaborate with other teams in the company?

I run two analytics teams at Ekata, one ensuring the quality of our data, the other proving value to customers. These lead me to work closely with almost every team, from engineering and infrastructure, to product and sales. What always impresses me here is everyone's willingness, whether executive or intern, to jump in and solve problems together.

Trevor

Director, Solutions Architecture

How has your career grown since starting at the company?

By leaps and bounds…I started out in a sales role, then a Team Lead, managed a team of SDRs, and am now a Sales Manager working with a team of driven and intelligent individuals--all within a 4-year timeframe. It’s been challenging and fun all at the same time and now I’m looking forward to the next chapter which encompasses helping my team thrive.

James

Director, Mid-Market Sales

How do you make yourself accessible to the rest of the team?

It may sound simple but it’s just honesty and respect for one another, and I try to lead by example. I do this through regular 1:1s with all team members where they run the agenda. Beyond formal 1:1s we utilize our open office layout to encourage drive-bys, open discussions and debates. We leverage technologies to create real-time communication.

Beth

VP, Global Marketing

How does the company support your career growth?

When I started at Ekata as an Account Manager, my team has always taken a personal interest in understanding my career goals. During my time with the team, I was promoted to Sr. Account Manager and recently moved to our Enterprise Sales Team. Ekata truly listens to their employees to ensure they feel supported in whatever career path they pursue.

Angel

Enterprise Account Executive

What are Ekata Perks + Benefits

Ekata Benefits Overview

We believe in the importance of investing back in our team. We have a fully stocked kitchen, weekly events, self managed paid time off, onsite massages, and an annual learning and development budget. Every Friday, we host an event in our office to celebrate our milestones and successes.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Ekata sponsors a family oriented event annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Ekata hosts company outings annually.
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Ekata offers employees professional development opportunities like an annual individual budget for training, onsite training courses, and the ability to attend job related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks
Paid industry certifications
More Jobs at Ekata13 open jobs
All Jobs
Data + Analytics
Dev + Engineer
Marketing
Operations
Product
Project Mgmt
Sales
Project Mgmt
new
Seattle
Data + Analytics
new
Seattle
Developer
new
Seattle
Sales
new
Seattle
Product
new
Seattle
Marketing
new
Seattle
Developer
new
Seattle
Product
new
Seattle
Operations
new
Seattle
Marketing
new
Seattle
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Ekata's full profileSee more Ekata jobs