Marketing Manager at Foursquare

| Seattle
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About Foursquare:

Foursquare is a technology company that enriches consumer experiences and informs business decisions through location intelligence. A community of more than 50 million people use the Foursquare City Guide and Foursquare Swarm apps and websites to discover new places, explore the world and check in. They have written more than 95 million tips and checked in over 12 billion times. Foursquare powers location data for Snapchat, Apple, Uber, Twitter and 125,000 other developers. Foursquare’s business solutions also include Pinpoint, Attribution, Pilgrim SDK and Foursquare Analytics, which empower brands to understand and connect to targeted audiences as well as measure foot traffic and advertising success. 

The Role:

The Demand Generation Marketing Manager will be a critical role on the Marketing Operations team to help drive measurable business results. You'll be responsible for developing and executing B2B marketing campaigns to generate qualified pipeline and increase customer retention. You'll work closely with the SDR and Sales teams to align on target accounts, quarterly goals and opportunities where marketing can help influence and close a deal. The ideal candidate will have a passion for strategic thinking and leverage best-in-class technology to execute multi-channel campaigns, build reports to measure success and ultimately extract campaign insights for continued optimization. In this role you will work with stakeholders across Sales, Product Marketing, Creative, B2B Marketing, RevOps and Web Engineering. The Demand Generation Manager will report to the VP of Marketing Operations and work closely with Senior Manager, Marketing Operations

Responsibilities:

  • Execute campaigns across the following channels: email, retention/nurture, webinar, paid social, SEM, direct mail, and events
  • Create campaign content for for emails, retention streams, landing pages, and ads (as needed)
  • Develop and execute a multi-channel demand generation strategy to generate qualified leads for the SDR and Sales teams
  • Partner with Product Marketing and B2B Marketing to conceptualize content for campaigns and ensure messaging is consistent across all channels
  • Analyze campaign results, implement optimizations, and identify incremental campaign opportunities - specifically with retention
  • This person may manage and partner with agencies and freelancers who act as an extension of the team to execute campaigns

Required Expertise:

  • Copywriting experience for B2B marketing campaigns including storyboards and creative briefs
  • Experience marketing to a technical audience
  • Analytical with a strong attention to detail
  • Ability to operate independently and effectively to manage multiple projects and deadlines
  • 3+ years of experience in marketing demand generation and B2B marketing roles
  • Proven experience executing successful B2B demand generation campaigns
  • Experience in Marketo (required), , Knak, Salesforce, Google Analytics
  • Experience working in a project management tool such as JIRA, Wrike, Workfront, etc

Foursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.

Foursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • HBaseDatabases
    • HiveDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

The office is located in the middle of downtown Seattle. It's a short walk to the pioneer square neighborhood, which has tons of restaurants!

An Insider's view of Foursquare

What are some social events your company does?

We have a strong history of fun events in our offices like an annual talent show and outside trips such as sporting events! Since going remote, there have been awesome monthly curated events such as terrarium making and Japanese water marbling classes. Not to mention all the fun competitions for big prizes that happen in between!

Garrick

Operations Manager

What projects are you most excited about?

Foursquare's working with the best location intelligence data in the industry and we're putting together the sorts of tooling that our customers are going to love! I can't divulge exactly what we're working on yet, but it’s going to be exciting.

Javier

Senior Sales Engineer

How does the company support your career growth?

I'm continuously encouraged to connect with colleagues across different teams to discover new opportunities and explore those that interest me. I also appreciate having recurring 1:1 discussions with my manager about what's happening with the company at large and how I can set myself up for success and continuous growth throughout my career.

Emily

Senior Account Manager

How do you empower your team to be more creative?

Creativity most often come from spending time with our customers, and thinking about how we as a business can solve their problems. So I encourage my team to maniacally focus on solving our customer's problems. And out of that type of focus comes new product ideas, new features and ultimately bigger and more interesting client relationships.

Jim

SVP, Client + Partner Solutions

What are Foursquare Perks + Benefits

Foursquare Benefits Overview

Learning and development programs from ICs to managers
Individual, professional coaching for all full-time employees
Flexible time off - rest and recharge when you need it!
Comprehensive and competitive health, vision, dental, life insurance
401(k) with company match
Home office setup: you get all necessary hardware and internet reimbursement
Family planning programs via Carrot and Maven
Employee Resource Groups to help you stay connected
And much more!

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Team based strategic planning
Group brainstorming sessions
Diversity
Dedicated Diversity/Inclusion Staff
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available

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