Who we're looking for

As a Shiftboard Marketing Manager, you will lead sales enablement and customer marketing initiatives to maximize demand and product adoption of Shiftboard. This is a diverse and fast-paced role in which you will be working closely with sales, customer success, and your marketing colleagues. The ideal candidate will excel at curating compelling content, demonstrate a knack for SaaS marketing, and possess excellent communication skills. This role reports directly to the VP of Marketing.

What you'll do

Sales enablement focused

• Develop a variety of prospect and customer-facing content for use by marketing and sales
• Create and drive marketing programs such as prospecting campaigns, lead nurture campaigns, and upsell programs
• Serve as the go-to resource for the sales team providing presentation materials, support in reviewing sales proposals, completing RFIs, etc.
• Plan, develop and execute programs to build the sales team skills and knowledge needed to successfully engage customers and prospects

Product marketing focused

• Apply product messaging and positioning based on an understanding of use cases, customer requirements, competitors, and knowledge of Shiftboard solutions
• Build and maintain high-quality buyer and user personas and journey maps across key segments
• Manage product launches driving readiness and successful rollouts
• Perform competitive and market analysis, and translate analysis into strategic insight Shiftboard can leverage
• Serve as a product evangelist for marketing efforts via webinars, blog articles, and events to generate market awareness and interest in Shiftboard solutions

Customer marketing focused

• Develop and implement customer-base focused marketing programs to drive usage, adoption, and expansion of Shiftboard solutions
• Support the creation of a variety of customer enablement content, including video, guides, and one-sheets, in partnership with the customer success team
• Lead marketing efforts surrounding Shiftboard University – our education programs for customers

Qualifications and skills you'll need

• 3+ years of professional experience in a product marketing, sales enablement, or content marketing role
• Degree in marketing or related field
• Extensive content development experience
• Strong market and competitive research skills
• Experience with go-to-market strategy and execution
• Excellent communication and presentation skills
• Results oriented with a can-do attitude
• B2B SaaS experience preferred

What you’ll get

• Competitive salary
• Ownership opportunity: Employee stock option program
• Healthcare: Medical/dental/vision benefits
• Transportation benefit: Choice of ORCA card or monthly subsidy
• 401(k)
• Unlimited PTO
• Ten paid holidays
• Career advancement opportunities (We are growing!)
• All the equipment you’ll need to be successful, including MacBook your first day

Who we are

Shiftboard is a cloud-based scheduling and workforce management solution for organizations with shift-based workforces. Simply put, we automate the complexities of scheduling hourly workers by integrating staff information, scheduling demands, and communication tools into one solution. We help companies around the world overcome the complexities of staff scheduling and people management with our revolutionary scheduling solution.

In our constant pursuit to better serve our customers, all of our team members bring creativity, pragmatism, and intellectual rigor to their responsibilities. We have high expectations of each other and work as a team to continually improve on our industry-leading platform. Our growth mindset, coupled with execution, has allowed Shiftboard to create a revolutionary product.

Shiftboard seeks to make every employee feel appreciated. In addition to a competitive salary and benefits package, we offer an employee stock option program, unlimited paid time off, a business casual dress code, and an open communication policy. We are expanding rapidly and the time to get in on the ground floor is now. If you appreciate being challenged to do your best work, making a difference every day through innovation and commitment to customers, and copious amounts of free food, please take the time to send us your resume!