Marketing Operations and Programs Specialist
#LI-CB1
Outreach is the leading sales engagement platform and triples the productivity of sales teams. It empowers them to drive predictable and measurable revenue growth. Outreach makes customer-facing teams more efficient by prioritizing the right activities and scaling customer engagements with automation. With built-in intelligence guiding every action, teams using Outreach work more effectively. By bringing data about prospects and sales activities into a single system of action, the Outreach user’s visibility is improved into what really drives results.
Thousands of customers, including Cloudera, Glassdoor, Pandora, and Zillow, rely on Outreach to execute a repeatable playbook, drive collaboration between sales and marketing, and deliver higher revenue per sales rep.
Your Daily Adventures
- Provide oversight into our day-to-day Pardot management— from creating and managing our email calendar programs, landing pages, campaigns & nurture programs
- Oversee email marketing testing strategy and optimizations in order to increase funnel efficiencies and conversion rates
- Support the evaluation and optimization of our marketing tech stack
- Manage our direct mail program: From ideation, creation, warehouse management, reporting, and sales enablement
- Build basic marketing analytics reporting needs and provide insights for the greater marketing team
- Ensure processes and best practices are in place to maintain the integrity and quality of our database and campaign lists
- Manage and optimize database segmentations to accurately categorize 1M+ records
- Provide leadership in defining, mapping and documenting key marketing processes
- Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions
- Quickly implement projects involving diverse & complex data relationships
Qualifications
- 2-4 years experience in marketing automation, preferably familiar with Pardot
- Experience in B2B marketing and working with sales teams
- Strong analytical skills and ability to understand complex data sets
- Proficient user of Salesforce, familiarity with automation rules and triggers a plus
- Proficient user of Excel and other data analysis tools
- Go Getter: you’re eager, resourceful, and constantly put your problem solving skills to the test.
- Tech Savvy: you utilize the latest tools to make your work as efficient as possible. You have a natural curiosity for the tech industry, and want to be part of a high energy and passionate team about to make history
- Quick: energetic is your baseline and you’re a fast learner. You get excited about and love solving puzzles and take pride in your work
- Team Player: you strive for greatness, and know that teamwork is the way to get there. You’re a natural leader, and see yourself growing as our team expands
- BA/BS degree preferred
We offer
- The ability to work from San Francisco, Seattle or Remote
- Competitive compensation
- Amazing benefits and perks
Working for a late stage start up will offer you the opportunity to work with every level of the company!
Why You’ll Love It Here
• 100% medical, dental, and vision coverage for full-time employees
• Flexible time off
• 401k to help you save for the future
• Company-organized and personal paid volunteer days to support the community that supports us
• Fun company and team outings because we play just as hard as we work
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network)
• A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen