Marketing Operations Manager

| Seattle

At Qualtrics, our mission is to close experience gaps—the costly differences between what customers and employees expect, and what they’re receiving.

9,000+ organizations worldwide and more than 3/4 of the Fortune 100 rely on Qualtrics Experience Management to collect and analyze feedback—more feedback than they ever thought possible. With Qualtrics XM, organizations can continually assess the quality of their four core experiences—customers, employees, products, and brands. They can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with customers and employees.

Description

Qualtrics is experiencing incredible growth through the delivery of an amazing product, and world-class sales and marketing efforts. This position requires a creative, dynamic and detail-oriented leader who can fuel this fast-paced growth. As a marketing operations manager at Qualtrics, you will work to create scalable processes that ensure best practices in lead generation and revenue attribution. This role will oversee our B2B marketing technology, collaboratively work with the EMEA and APJ marketing and campaigns teams and will align with sales to help drive leads to opportunities. This position will also conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the global company.

Responsibilities

  • Administer a global Marketo instance, working with the international marketing automation teams to define structure, process, establish documentation and ensure operational efficiency on a global scale.
  • Manage and maintain the connection between Salesforce.com and Marketo—ensuring high data quality, expedited lead flow, and campaign tracking.
  • Create and analyze reports on marketing and sales activities, effectiveness, and business impact, making recommendations on areas for optimization and alignment.
  • Monitor and maintain data quality within the marketing database, ensuring accuracy.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Own the lead lifecycle - measure, monitor, and optimize the revenue funnel from inquiry to MQL to closed won opportunity.
  • Partner with the product, content email, digital marketing and demand generation teams to optimize systems and create process that will help drive strategies and solutions for improving campaign performance
  • Create, maintain and own the documentation of our Marketing Automation system and global operations processes.
  • Collaborate with marketing teams, sales and sales operations to determine and evolve marketing automation best practices.
  • Develop and deliver breakthrough ideas and innovative campaigns for key buyer personas.
  • Analyze campaign results and optimize to increase engagement, lead quality, conversion rates, program performance and the effectiveness of marketing spend.

Skills

  • Strong analytical skills and experience with reporting and data analysis.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Strong presentation skills and experience with PowerPoint and Google Sheets.
  • Technically capable, excellent communicator, and a desire to improve processes.
  • Proven track record in a fast-paced environment and organizational skills to manage multiple projects with flawless execution, delivering under a tight deadline
  • Possess a high degree of initiative, self-motivation and resourcefulness.
  • Experience bringing a complex marketing automation system to a best practices state, while maintaining and optimizing the system and usage of the system
  • Comprehensive and hands-on experience with all facets of B2B email marketing, marketing automation operations and lead scoring systems
  • Strong understanding of demand generation and revenue attribution
  • Strong experience in lead management including working with sales team to ensure quality leads are being delivered
  • High aptitude to learn and adopt new applications to improve efficiency and generate results

Requirements:

  • Bachelor’s or master’s degree from selective university
  • 5 to 10 years of hands-on experience in B2B Marketing & Demand Generation
  • Advanced proficiency with Marketo; Marketo Certification preferred
  • Intermediate to advanced proficiency with Salesforce.com
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • We are an open language company so we do not specify on languages and except all that are helpful toward the product.Languages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Qualtrics PlatformCMS
    • SalesforceCRM
    • Qualtrics iQ DirectoryCRM
    • Qualtrics PlatformEmail
    • Adobe CampaignLead Gen
    • MarketoLead Gen
    • MixRankLead Gen
    • RapportiveLead Gen
    • Qualtrics PlatformLead Gen

Location

The office experience is a 5-minute walk from Pioneer Square. The rooftop deck overlooks the Puget Sound and downtown Seattle.

What are Qualtrics Perks + Benefits

Qualtrics Benefits Overview

TOTAL REWARDS
The term “benefits” doesn’t really do our employee rewards program justice. We provide free medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, company equity, quarterly bonuses, and tons of career mobility.

WORK HARD/PLAY HARD
For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up.

UPWARD MOBILITY
Because we’re a hyper-growth company, getting promoted and taking on more opportunity is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

OFFICE PERKS
We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

HIGH BAR
We’re looking for A-players, not A-holes. We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.

GLOBAL
Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
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