Oh Snap!
This job is no longer active - but you can still view the details below.

Mgr, Demand Marketing

| Seattle

Company Description

Accolade is a personalized health and benefits solution that dramatically improves the experience, outcomes and cost of healthcare for employers, health plans and their members. With a unique blend of compassionate advisors, clinical experts and intelligent technologies, we engage individuals and families in their health, establish trust, and influence their decisions at every stage of care. Accolade connects the widest array of personal health data and programs to present a single point of contact to the most effective health and benefits resources, while coordinating with providers at every step. Accolade consistently achieves 70 and higher Net Promoter Scores, 98% consumer satisfaction ratings, and up to 15% employer cost savings. Accolade has been recognized as one of the nation’s 25 most promising companies by Forbes, a fastest-growing private healthcare company by Inc. 5000, and is consistently rated a Top Workplace across the country. For more information, visit accolade.com.

Job Description

The Demand Marketing Manager is responsible for developing, managing, executing and optimizing high-impact, multi-channel integrated marketing campaigns to increase demand, qualified inquiries and pipeline for Accolade’s tiered segment accounts. Manage and deliver account-based marketing (ABM) initiatives, as well as specific contact persona marketing programs to reach our inquiry, engaged account, and pipeline goals.

You will run these programs with a set of sophisticated marketing tools to enable account based marketing, automation, and reporting in order to succeed.

This role will partner with Field Marketing, Market Development, Corporate Marketing, Sales, Business Development, and Marketing Operations to be enabled to succeed.

A day in the life…

  • Publish a demand marketing calendar timeline of all upcoming planned and forecasted programs.
  • Manage content syndication programs from vendors, lead volume and optimization.
  • Manage all webinar demand activities with support of content from Corporate Marketing.
  • Manage email campaign development and execution, through list segmentation, campaign management and analysis.
  • Work with field marketing and market development to develop and elect the most appropriate candidate accounts and personas targeted account based marketing (ABM) and other broad based segment awareness programs.
  • Manage segment database prospects and consultants to widen the database of targetable contacts in the appropriate job levels/functions for each segment.
  • Communicate consistently with sales and marketing teams to present new programs and share qualitative and quantitative results.
  • Manage the social media process and employee advocacy tool, Everyone Social collaborators to ensure content is available, brand consistency, and overall engagement across the organization.
  • Manage the demand marketing spend budget.


  • 5+ years experience in a marketing organization managing full-funnel demand generation programs in B2B SaaS technology or similar
  • 2+ year’s experience in establishing with analytics and marketing performance management of inquiries, marketing influence, marketing sourced. Tableau experience a plus.
  • BA/BS in marketing, business, communications, operations, or advertising preferred.
  • Hands-on experience in direct response marketing, focusing on email campaign management, messaging, and call-to-action to landing page flow design
  • Accomplished in creating successful integrated programs that leverage direct mail, online, webinar, website content and landing pages, and other channels in attracting prospects.
  • Experience defining and implementing digital marketing programs and campaigns with an account based marketing (ABM) approach
  • Strong written/verbal communication skills including, proven experience in copywriting for demand generation and B2B audiences
  • Working with internal creative and content teams to develop the assets needed specific to the tactic being executed
  • Excellent influencing, problem-solving and consensus-building skills.
  • Strong project management and vendor management organization skills
  • Working HTML and CSS knowledge.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Read Full Job Description

Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement


We are right in the heart of the action downtown, located at the Washington State Convention Center (https://www.wscc.com)

An Insider's view of Accolade

What’s the vibe like in the office?

Someone in our office hacked into the white noise machine speakers and installed a Slackbot to play music from Spotify where anyone can add to the queue. We start it every Friday afternoon and it's amazing.


Sr. Director Product Management

What does your typical day look like?

We’re talking to people who are searching for ways to create value both for their employees and for their cost centers. Normally, in other companies, you are pitching something that either saves time or money. Here, we are spreading the word about something that can profoundly change or save lives. Who wouldn’t want to do this kind of work?


Sr. Demand Marketing Manager

How has your career grown since starting at the company?

Nothing beats the culture here. You have people who can help you grow and contribute to the best of your abilities- that is the best thing about Accolade. I started as an Intern and now am a Business Intelligence Developer!


Business Intelligence Developer III

What is your vision for the company?

We have an opportunity to change the way consumers experience the healthcare system that's really not working in their favor. Healthcare is complicated, anxiety-creating, and it's too expense. Our service has an opportunity to make life better for the consumer, drive costs down for the business, and actually make people healthier.



How do you collaborate with other teams in the company?

I love how cross-functional Business Development is, because it allows us to work with so many different constituents across the business. Accolade is a talented yet humble team, where trust in each other is paramount. In this culture, I watch people to reach their greatest potential without feeling alone in the face of exciting challenges.


Sr. Director Business Development

What are Accolade Perks + Benefits

Volunteer in local community
We are encouraged to volunteer through a variety of company sponsored events, such as A Day On, Not a Day Off, our annual MLK Day of Service and by using our additional PTO day of volunteerism.
Eat lunch together
Intracompany committees
We have spirit, wellness, philanthropy, and recognition committees which are cross-collaborative throughout the entire company.
Daily stand up
Open door policy
From our CEO, across to the rest of the org, not a single personal office exists in any Accolade location- we have open facilities ripe for cross-collaboration.
Team based strategic planning
Group brainstorming sessions
We have a homegrown idea management program called "Bold Ideas," a team who owns the "Innovation Loop" roadmap, as well as various Designathon and Hackathon activities.
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
We empower each other by creating an inclusive environment & living our values out loud. We embrace differences & value diversity of thinkers & thought. We are Accolade & we are changing healthcare
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We also offer an option to add a Health Savings Account (HSA).
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Customized development tracks
More Jobs at Accolade10 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
Design + UX
Data + Analytics
Design + UX