Online Marketing Manager at Expedia Group

| Seattle
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Hotwire differentiates itself as a brand within the travel marketplace by offering a unique core value proposition for customers and suppliers with our opaque pricing model. This concept revolves around offering great bargains on hotel room nights without sharing the specific name or location of the hotel until the booking is complete. By giving this flexibility to our suppliers, we can offer great value to our customers. Hotwire also offers a full retail suite of other travel products that can fulfill virtually any customer travel need.

Our roots are in California, and we also have offices in Seattle along with an important and fast-growing product & technology presence in Gurgaon, India. Hotwire has the energy and pace of a startup, plus the stability and backing of the incredible Expedia family of companies. Hotwire’s culture centers around delivering value to customers and supply partners by being passionate about building great products with the newest technologies available. We pride ourselves on our organizational transparency, a bias for action and a customer-centric approach to everything we do.

If you are seeking a collaborative, rewarding, and dynamic learning environment, you will love Hotwire’s Growth Marketing team. Growth Marketing includes SEM, SEO, Metasearch, Display, and Online Partner Marketing. We need extraordinarily driven people to transform our team.

Interested in an inherently collaborative role that gives you tremendous organizational exposure with senior leaders within the company? Your efforts will guide the team to improve company revenue, reduce cost, increase customer engagement, and enhance the value of the Hotwire Brand.

 

What You Will Do:

  • Build brand awareness through online marketing channels such as programmatic and video

  • Execute online marketing campaigns to boost acquisition, traffic generation, and conversion metrics.

  • Work with strategic partner sites to boost incremental traffic and conversions to our site

  • Draw on analytical and quantitative skills to extract insights to see beyond the numbers

  • Maximize efficiency of paid channels to deliver on sales and ROAS targets

  • Optimize campaign/program performance through continuous testing and monitoring

  • Interpret and make recommendations based on campaign and database metrics to fine-tune and measure success, and identify takeaways for future programs

  • Collaborate with marketing operations to ensure proper tracking and tagging to support the partnerships

  • Find new channels to generate traffic

  • Assist with special digital marketing projects and requests as needed

 

Who You Are:

  • You have a strong background in data analysis

  • You have experience in online marketing and understand e-commerce

  • Travel or hospitality industry experience, highly valued

  • Proven ability to understand and discuss technical concepts, address trade-offs and evaluate opportunistic new ideas with internal and external partners

  • You are comfortable building reporting dashboards and experience in SQL, python skills is a plus

 

What You Bring:

  • Bachelor’s degree in marketing, quantitative or analytical discipline

  • At least 4 years of experience in online marketing channels, specifically display marketing

  • Ability to use data to develop and measure effectiveness of marketing programs

  • You have conducted projects across departments, including collaborations with product and tech

  • Strong understanding of online metrics and analytics tools. Total comprehension of traffic sources, unique visitors, user paths, funnels, and conversions

  • Experience successfully executing marketing campaigns within prescribed budgets

  • You are data driven and able to identify/interpret key data points in order to make educated decisions

  • Excellent project management and organizational skills, with ability to prioritize and manage multiple projects simultaneously

 

Why Join Us:

 

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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