Description
Blue Nile is looking for a rock star marketing manager to join our paid search team. As the paid search manager, you would be responsible for managing the largest traffic driver for the company. This role is apt for an individual who has the passion and curiosity for going granular and reviewing channel level campaign performance, while having the ability to look holistically across channels. Success in this role will drive YoY revenue and ROI growth for the paid search channel. This is a key role for the company. You have the opportunity to make a big difference and be recognized for it.
What you will do:

• Lead the end-to-end development, execution and optimization of our paid search text strategy and campaign management
• Manage performance to expected ROI with an understanding of cost per acquisition, retention and lifetime value
• Work cross-functionally with internal product & analytics teams to streamline reporting, campaign operations & data feeds.
• Stay on top of industry changes, algorithm updates and their impacts to our customers
• Deliver regular reporting that provides insight on cost efficiency of paid search investment for stakeholders across the business
• Analyze results across programs, campaigns and segments and make actionable recommendations for improvement
• Work with existing external partners (Bing, Google, etc.) to explore and execute on opportunities

Qualifications:

• Bachelor's degree in business, finance, or related quantitative fields (Economics, Math, Statistics, or Engineering)
• 4+ years' experience in online marketing, e-commerce, or equivalent role
• Proficient in paid search platforms such as AdWords, Google Analytics, Tag Management Solutions, etc.
• Experience with marketing automation tools and digital analytics platforms (Google Analytics, Unbounce, or comparable technical marketing stacks) a plus.
• Experience with Test and Learn approach to drive channel performance
• Self-starter with the ability to prioritize tasks, manage time and to deliver quality results within tight timelines.
• Data sleuth - SQL experience strongly preferred (e.g., data source identification, feasibility of joins, determines data reasonableness based on business insight). Extremely comfortable with data driven business management and related tools/technology (Python, Hadoop, Tableau, etc.)

What we offer:

• Medical, Dental, and Vision Healthcare Coverage
• 401(k) with Company Match
• Paid Vacation
• Competitive Salaries
• Business Allowance
• Employee Discount
• Employee Referral Bonus