Description

Blue Nile is the largest online retailer of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers.  We provide a superior customer experience, extraordinary value and industry leading product quality and style.  We obsess about our customers and are passionate about providing each customer with an amazing experience. 

We embrace a culture of adaptability.  Our team is nimble, innovative and resourceful and makes an impact on both the business and each individual customer’s personal experience.  We value hard-work, flexibility and curiosity and collaborate to creatively solve problems, constantly improve and implement meaningful changes.  Our team celebrates achievements and is inspired by success.

We are looking for a performance marketing channel lead with a digital first skill set. Specifically, you will be responsible for the management and optimization of paid social campaigns. The ideal candidate will be a data-driven, creative thinker and a growth hacker.  

In this role, you will:

• Execute customer acquisition and engagement strategy and digital campaigns for paid channels (Facebook, Instagram, Pinterest, Twitter, plus emerging platforms).
• Create and execute campaigns aligned with purchase journeys and continuous optimization.
• Manage performance to expected ROI with an understanding of cost per acquisition, retention and lifetime value.
• Create a rigorous testing strategy and backlog via test and learn approach with focus on ad formats, creative, animation, bid strategies, and audiences.
• Complete and manage thorough reporting and analytics to provide in-depth analysis of channel performance through analysis of traffic, the conversion funnel, and ROI to make recommendations and implement strategies for improvement.
• Analyze results across programs, campaigns and segments and make actionable recommendations for improvement.
• Provide feedback to the team members creating content to optimize content and acquisition strategies.

Basic Qualifications:

• Undergraduate degree in Business or related field; focus in Economics, Statistics, Engineering, or Applied Mathematics preferred
• 5+ years’ experience in online marketing, e-commerce, or equivalent role with strong focus on paid social campaigns
• Deep knowledge of platforms such as Facebook and Pinterest Ad Manager. Experience with Google Adwords, marketing automation tools and digital analytics platforms (Google Analytics, Optimizely, or comparable technical marketing stacks) a plus.
• Ability to conceptualize business problems and solving them through data analysis
• Comfortable with pulling and manipulating data using SQL and writing scripts  
• Excellent written and oral communication skills, including an ability to communicate across business areas
• Ability to prioritize and delivery on multiple threads of work in a fast-paced environment
• Strong personal work ethic, including personal initiative and ownership
• Ability to understand how tools connect and how to leverage platforms to get our tools to talk to each other

What we offer:

• Medical, Dental, and Vision Healthcare Coverage
• 401(k) with Company Match
• Paid Vacation
• Competitive Salaries
• Transportation Allowance
• Employee Discount
• Employee Referral Bonus
• Fitness Center Discount