Performance Marketing Manager

| Seattle
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About the Role:

RealSelf is looking for a Performance Marketing Manager to join our Digital Marketing Team. This role will contribute to the development, execution and management of our paid marketing strategy. The Performance Marketing Manager will be a key stakeholder in the development and expansion of the existing paid marketing program which is key to driving business growth.

At RealSelf, we strive to nurture deep relationships with our consumers by publishing unbiased information about procedures, sharing real stories from other community members, and helping consumers make connections with verified doctors. The Performance Marketing Manager role gives you an opportunity to be present in the decision process of millions of people and help them make a smart, confident decision about beauty. The Performance Marketing Manager who joins the team should be ready to jump into a fast-paced and dynamic tech environment. 

In this role you will:

  • Propose and develop paid marketing strategy and execution plans. Including lead acquisition and brand awareness campaigns.
  • Continually test and ideate to optimize performance across channels, including SEM, Social, Display, etc.
  • Drive continuous improvement through the experimentation and implementation of new creative, A/B and multivariate test design and optimization.
  • Measure, report and analyze performance across channels against KPIs and utilize learnings to develop new strategies.
  • Manage overall paid marketing spend to meet business goals and stay within budget.
  • Work with cross-functional teams - including creative, product, sales, community, analytics - to improve creative, landing pages, and paid customer acquisition funnels and conversion
  • Maintain relationships with third-party agencies and channel representatives.
  • Identify, evaluate, and test new channels.
  • Mentor and develop performance marketing team members.


About you:

  • BA/BS degree in business or a related field.
  • 5+ years of paid media experience either in-house or agency.
  • Experience in lead-generation industry, preferred. 
  • Expertise in Ad Management tools - Facebook Ads Manager, Google Ads, Microsoft Ads, etc.
  • Experience with conversion optimization through landing page development, testing and ad/funnel optimization.
  • Strong analytic skills and relentless optimization mindset to measure the impact and effectiveness of paid marketing spend and make improvements.
  • Ability to manage multiple projects and deliver work on a deadline.
  • Knowledge of the beauty industry is a plus.


Travel:

Travel is not anticipated for this role.

Work Environment:

The RealSelf office sits in a historic Pioneer Square building. Employees also have the option to bring their dogs to work!

About RealSelf:
RealSelf.com is the leading consumer destination in the $32B US medical aesthetics market. We make it easy to get the information and deep support needed to make confident purchase decisions. Since 2006 our authentic stories, unbiased ratings, and expert answers from board-certified doctors have helped millions of people explore treatments and decisions that range from laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors we’re growing RealSelf into a global business with a broad range of services. Come join our super talented and passionate team!

Check out our realselflife Instagram account to keep up on company updates and learn more about life at RealSelf.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

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Location

Our HQ is in Seattle's Pioneer Square neighborhood, which boasts trendy coffee shops, art galleries, and restaurants. Easy to commute to via transit.

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