Performance Marketing Specialist

| Seattle
About Assurance
Assurance IQ is a technology company headquartered in Seattle. We were acquired by Prudential (NYSE: PRU) to further the joint mission of improving financial wellness across the world.

Our team of world class software engineers, data scientists, and business professionals work every day to expand our product offerings and the reach of our platform. We simplify the complex world of insurance and financial services into straightforward, valuable solutions to improve people's lives. We start by asking customers a few questions, so our system can learn about their needs; from there, our ground-breaking, proprietary platform takes over and analyzes the thousands of data points that make customers unique. This is how we create custom-tailored plans for each customer; plans built precisely for their needs and budget. Our platform serves as the intersection between customer and seller, technology, and the human touch.

At Assurance, we are innovative, persevering, collaborative, calculated, and authentic, and we're working together to improve the lives of millions!

About the Position:
Assurance IQ is looking for a Performance Marketing Specialist that will identify, optimize, analyze, and scale new & existing media accounts. In this role you will be responsible for account management and performance measured through various backend key performance indicators (KPIs) including but not limited to effective cost per consumer acquisition, ROAS & ROI. A successful candidate will work closely with the heads of each line of business at Assurance and correspond frequently with our internal programmatic media buyers.

Responsibilities

  • Identify target audience/core demographic for each Line of Business (Life, Medicare, Health, Personal Finance, as well as Property & Casuality)
  • Help manage day to day operations of third-party vendors and internally managed programmatic ad platforms to achieve company growth and economic goals. This includes campaign ideation, execution, and ongoing optimization through real-time bid optimization.
  • Collaborate with design, data science, data engineering, and compliance teams to create a seamless consumer journey.
  • Create ads and ad copy and iterate to maximize consumer experience as well as company goals.
  • Articulate and synthesize data to internal team members to influence spending decisions/ marketing strategies.
  • Identify growth opportunities and misallocation of marketing spend.
  • Establish and implement standards on tracking, optimization, reporting and analytics to improve campaign metrics internally as well as provide feedback to partners on traffic performance.
  • Troubleshoot problems related to traffic deliverability and site performance related to managed platforms.

Qualifications

  • Bachelor's degree or relevant experience in performance marketing.
  • Strong analytical, investigative and documentation skills.
  • Proficient in MS Office suite (specifically Excel)
  • Knowledge of SQL, XML, and JSON a plus.
  • Experience with Looker, Tableau, Splunk or other data analytics platform a plus.
  • Ability to prioritize and complete tasks efficiently and independently with a high degree of accuracy to meet deadlines.

What Assurance Offers
 
At Assurance, we strive for audacious goals, and we’re relentless in our pursuit to be the very best we can be, personally and professionally. Our benefits program is intended to enable every Assurance employee to be the best version of themselves. Our culture clears the way for you to challenge yourself and achieve the impossible. Learn more about life at Assurance! 
 
Our Culture 
Trust and Autonomy 
At Assurance, we hire experts in their field, and we give them the independence and trust to build based on their expertise. We find that brilliant people, given this freedom and trust, will collaborate to build far more amazing things than they could ever be directed to create.

Drive to Innovate 
We don't settle for the status quo – we're a team of innovators who believe that there’s almost always a better way. We operate on first principles – we challenge commonly held assumptions to create new and better solutions from scratch. In our short history we’ve made a lot progress with this mentality, launching new business lines and innovative products constantly. Following our historic acquisition by Prudential, we have more support than ever to innovate and change the world of insurance and financial services. 

Humble Collaboration 
We leave ego at the door and work together to uncover the truth. We prioritize what is best for the whole and avoid focusing on what is best for the individual. We all care about achieving goals more than looking good, and we're eager to constantly be learning from each other.
 
 
Our Benefits 
Flexible Working Environment 
Your schedule and working hours are up to you at Assurance. We care more about results than when and where you get your work done, and we find that a flexible schedule can help alleviate the stress of a rigid work-life balance.

Unlimited Time Off 
We work hard, so it’s important that we take time to refresh and reset when we need it. We empower our employees to take the time that make sense for them. 

Nutritional Snacks and Weekly Lunches 
We encourage a healthy lifestyle for employees in all ways that we can, and we don’t want it to be tough to find sustenance when you’re hard at work! We provide healthy, nutritional snacks throughout our office, and outstanding local coffee. We also host a weekly lunch, featuring top local restaurants, to accompany our all-company meeting.

Commuter Benefits 
We want to make sure it’s easy for you to get to and from work, so we a provide free public transportation or greatly subsidized parking close to our office.

Inspiring Offices 
From the beginning, our founders believed that beautiful, open, inspiring spaces lead to energy and creativity. We seek beautiful office spaces in all of our locations, and in 2020 we’ll be taking occupancy of a stunning new office on the top two floors of Madison Center in downtown Seattle – this space features floor to ceiling windows with stunning 360 degree views of the Puget Sound, and an exclusive private rooftop deck. 

Competitive Health Benefits 
Access to high quality healthcare is core to our business, and we care that our employees don’t have to worry about visiting a doctor. All employees receive competitive health, dental, and vision benefits packages.

Choice of High-End Equipment 
We want to make sure you’re empowered to create amazing things. We give new employees the option of a variety of high-end computers and accessories.

Investment Opportunities 
We believe in the importance of investing in yourself in a variety of ways, including financially. We offer a strong 401k plan, with options to invest in traditional, Roth, and after-tax options, all backed by a best-in-class platform from Prudential. 

Choose Assurance Because:
· Exceptional base salary plus bonus structure
· Comprehensive benefits which include, medical, dental, vision, 401K and more
· Unlimited paid vacation, sick leave, plus paid holidays.
· Growth opportunities, advance your career rapidly, we offer leadership development training and promote from within.
· Ongoing coaching and career development including individual and group coaching sessions.
· Fast paced, high performance environment.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • DB2Databases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

We're located in the heart of downtown Seattle at the corner of 5th and Madison, conveniently between Westlake Center and Pioneer Square.

An Insider's view of Assurance

What’s the vibe like in the office?

“We're all so friendly and open to working and collaborating. We care for each other's work and personal health so that we can all be strong and grow together. No teammate gets left behind.”

Adrienne

Partner Marketing Specialist

What does your typical day look like?

“If I write code in the morning it often goes out on the same day, impacting thousands of customers and often having a noticeable change on our 'mission control' style dashboards throughout the office.”

Alex

Senior Software Engineer

What makes someone successful on your team?

“Everybody is very smart but not arrogant. In the data team, especially, everybody puts the team first over themselves - there are no egos. It is always about making things better for the team and the business.”

Callum

Director of Data Engineering

How do your team's ideas influence the company's direction?

We are calculated decision-makers. Every idea is a potential experiment waiting to be tested. We drive the business forward by rapidly iterating on several ideas leveraging the data to tell us which direction we should take next.

Megan

Director of Data Scientist

What are Assurance Perks + Benefits

Assurance Benefits Overview

Our Benefits

Flexible Working Environment
Your schedule and working hours are up to you at Assurance. We care more about results than when and where you get your work done, and we find that a flexible schedule can help alleviate the stress of a rigid work-life balance.

Unlimited Time Off
We work hard, so it’s important that we take time to refresh and reset when we need it. We empower our employees to take the time that make sense for them.

Nutritional Snacks and Weekly Lunches
We encourage a healthy lifestyle for employees in all ways that we can, and we don’t want it to be tough to find sustenance when you’re hard at work! We provide healthy, nutritional snacks throughout our office, and outstanding local coffee. We also host a weekly lunch, featuring top local restaurants, to accompany our all-company meeting.

Commuter Benefits
We want to make sure it’s easy for you to get to and from work, so we a provide free public transportation or greatly subsidized parking close to our office.

Inspiring Offices
From the beginning, our founders believed that beautiful, open, inspiring spaces lead to energy and creativity. We seek beautiful office spaces in all of our locations, and in 2020 we’ll be taking occupancy of a stunning new office on the top two floors of Madison Center in downtown Seattle – this space features floor to ceiling windows with stunning 360 degree views of the Puget Sound, and an exclusive private rooftop deck.

Competitive Health Benefits
Access to high quality healthcare is core to our business, and we care that our employees don’t have to worry about visiting a doctor. All employees receive competitive health, dental, and vision benefits packages.

Choice of High-End Equipment
We want to make sure you’re empowered to create amazing things. We give new employees the option of a variety of high-end computers and accessories.

Investment Opportunities
We believe in the importance of investing in yourself in a variety of ways, including financially. We offer a strong 401k plan, with options to invest in traditional, Roth, and after-tax options, all backed by a best-in-class platform from Prudential.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily sync
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Assurance provides flexible start and end times for our employees
Remote Work Program
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
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