Performance Marketing Specialist

| Seattle
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About Assurance

Assurance IQ is a technology company headquartered in Seattle. We were acquired by Prudential (NYSE: PRU) to further the joint mission of improving financial wellness across the world.


Our team of world class software engineers, data scientists, and business professionals work every day to expand our product offerings and the reach of our platform. We simplify the complex world of insurance and financial services into straightforward, valuable solutions to improve people's lives. We start by asking customers a few questions, so our system can learn about their needs; from there, our ground-breaking, proprietary platform takes over and analyzes the thousands of data points that make customers unique. This is how we create custom-tailored plans for each customer; plans built precisely for their needs and budget. Our platform serves as the intersection between customer and seller, technology, and the human touch.


At Assurance, we are innovative, persevering, collaborative, calculated, and authentic, and we're working together to improve the lives of millions!


About the Position

This position is responsible for identifying, optimizing, analyzing, and scaling new & existing media accounts. In this role you will be responsible for account management and performance measured through various backend key performance indicators (KPIs) including but not limited to effective cost per consumer acquisition, ROAS & ROI. A successful candidate will work closely with the heads of each line of business at Assurance and correspond frequently with our internal programmatic media buyers.

Responsibilities

  • Identify target audience/core demographic for each Line of Business (Life, Medicare, Health, Personal Finance, as well as Property & Casuality)
  • Help manage day to day operations of third-party vendors and internally managed programmatic ad platforms to achieve company growth and economic goals. This includes campaign ideation, execution, and ongoing optimization through real-time bid optimization.
  • Collaborate with design, data science, data engineering, and compliance teams to create a seamless consumer journey.
  • Create ads and ad copy and iterate to maximize consumer experience as well as company goals.
  • Articulate and synthesize data to internal team members to influence spending decisions/ marketing strategies.
  • Identify growth opportunities and misallocation of marketing spend.
  • Establish and implement standards on tracking, optimization, reporting and analytics to improve campaign metrics internally as well as provide feedback to partners on traffic performance.
  • Troubleshoot problems related to traffic deliverability and site performance related to managed platforms.

Qualifications

  • Bachelor's degree or relevant experience in performance marketing.
  • Strong analytical, investigative and documentation skills.
  • Proficient in MS Office suite (specifically Excel)
  • Knowledge of SQL, XML, and JSON a plus.
  • Experience with Looker, Tableau, Splunk or other data analytics platform a plus.
  • Ability to prioritize and complete tasks efficiently and independently with a high degree of accuracy to meet deadlines.



Choose Assurance Because:

· Exceptional base salary plus bonus structure

· Comprehensive benefits which include, medical, dental, vision, 401K and more

· Unlimited paid vacation, sick leave, plus paid holidays.

· Growth opportunities, advance your career rapidly, we offer leadership development training and promote from within.

· Ongoing coaching and career development including individual and group coaching sessions.

· Fast paced, high performance environment.

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Location

We're located in the heart of downtown Seattle at the corner of 5th and Madison, conveniently between Westlake Center and Pioneer Square.

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