Product Marketing Manager (Contractor)
Job Title: Product Marketing Manager
Location: Kirkland, WA
Department: Marketing
Donuts Inc. holds the world’s largest portfolio of new top-level domains and is helping to transform the way businesses and individuals manage their online identity. It’s an exciting time to be a part of this rapidly-growing company.
We are looking for an exceptional product marketing contractor to drive product marketing to the next level for BL.INK, a leading enterprise SaaS product and platform in the branded short link space. You will act as a consultant for approximately six months to the Senior Director, Marketing and lead go-to-market initiatives. This is a great opportunity for a top-notch product marketer to help us think strategically about how businesses build and own their brands online, and put those strategies into motion. The successful candidate will be an entrepreneurial team player that learns quickly, thinks strategically, has deep experience in product marketing, possesses a terrific work ethic and strong sense of ownership, loves big challenges, enjoys teamwork, and knows how to have fun while driving outstanding results. Cross-functional collaboration with product management, engineering, channel development, corporate communications, operations, legal and executive leadership are critical success factors, too.
Responsibilities
- Attain comprehensive knowledge of industry ecosystem and BL.INK product offering
- Develop and maintain differentiating product positioning and messaging
- Create and effectively communicate the BL.INK value proposition of Donuts products to our enterprise customers (large brands including Coca Cola, AirBnB, Best Buy, among others) and SMBs buying through our registrar retail channel
- Inspire and collaborate with internal teams to ensure a consistent product message and experience
- Lead the product GTM process to ensure all feature and product launches are effectively supported and landed in the channel
- Collaborate with channel development, sales and product team to represent the voice and needs of the customer
- Develop assets to effectively educate and enable channel development and sales teams to sell BL.INK
- Create and deploy new marketing campaigns to support new features and product launches to drive adoption
Qualifications
- BA/BS degree
- 5+ years of experience in product marketing or marketing management
- Demonstrated ability to start and complete projects on strategy, on time and on budget
- Strong analytical and strategic thinking skills
- Proven cross-functional and relationship-building skills with internal colleagues and external partners
- Persuasive verbal and written communication skills
- Ability to create and use data for decision making and experimentation
- Experience in marketing to SMBs through sales channels
- Demonstrated ability to work effectively across groups and up and down the organization
Compensation
Donuts offers a highly competitive compensation package and a friendly, collaborative culture that values employee engagement: we are a “flat” organization where all voices matter, and we offer employees ongoing career development opportunities. Donuts also has some great perks such as catered Friday lunches, a fully-stocked kitchen, cocktail “mixology” events, company bikes, and stunning waterfront views of Lake Washington.
Donuts is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, veteran status, marital status, sexual orientation, gender identity, disability or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities and termination.