Product Marketing Manager - Employee Experience

| Seattle

The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.

 

Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.

 

We believe every interaction is an opportunity. Are we yours?

The Challenge

The Qualtrics EmployeeXM team is looking for our next product marketing manager to help drive our GTM, positioning, and vision for our EmployeeXM business line. The ideal candidate understands the SaaS space, has helped bring new technology businesses to market and grow them, knows how to lead to product / market fit, has proven success building and marketing solutions for IT leaders, can establish a scalable channel strategy across direct sales/GSI/advisory partners, and loves working in a dynamic environment.

The ideal candidate also has 4-7 years of SaaS Product Marketing experience. This full-funnel role develops product and GTM strategies that position the company to achieve long term growth in the experience management space, while meeting annual revenue and profitability goals. You’ll continually identify and develop revenue and adoption acceleration programs and ensure resources are in place to exceed goals.

The Expectation for Success

You’ll know you’re doing a great job when you are exceeding your business performance goals. Qualtrics Product Marketing Managers are responsible for GTM leadership for their line of business, defining strategic direction, and driving execution to achieve long-term business goals. You will be expected to know your product, customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position. You’ll be customer-obsessed, strategic, detail-oriented, and highly creative driving with the following primary responsibilities:

  • Build operational cadence and serve as a key and active member of the operating team for respective business line
  • Develop messaging and positioning for the overall business line, as well as individual product and solution offerings
  • Establish and grow a multi-channel GTM motion for your business
  • Partner with leading analysts to establish your solutions as leaders in this fast growing market
  • Ensure packaging and pricing are optimized for growth, retention, and expansion
  • Develop and execute on launch plans for launching new solution offerings
  • Monitor business metrics in regard to revenue, pipeline, win rate, renewal and expansion business. Communicate these metrics to the senior management team along with appropriate corrective action plans.
  • Provide leadership for the development of global strategic marketing plans including objectives and strategy for targeted segments
  • Drive efforts with product management and solution strategy to define an overall product and GTM strategy that will drive the long term growth of the organization
  • Ensure the alignment of all strategic product roadmaps and corresponding marketing plans
  • Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace. Including the process of obtaining and disseminating competitive intelligence across all relevant markets and product lines
  • Analyze existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
  • Establish effective relationships with sales and sales leadership to ensure training and positioning expertise is in place
  • Responsible (in collaboration with sales) for the development of the company’s revenue forecast

What differentiates us from other companies

  • Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours.
  • We take pride in our offices design aiming at cultivating creativity from our rooftop views to an open and collaborative work space.
  • On top of standard benefits package (medical, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office.
  • We believe in sharing Qualtrics success which is part of the compensation for all employees
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • We are an open language company so we do not specify on languages and accept all that are helpful toward the product.Languages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Qualtrics PlatformCMS
    • SalesforceCRM
    • Qualtrics iQ DirectoryCRM
    • Qualtrics PlatformEmail
    • Adobe CampaignLead Gen
    • MarketoLead Gen
    • MixRankLead Gen
    • RapportiveLead Gen
    • Qualtrics PlatformLead Gen

Location

The office experience is a 5-minute walk from Pioneer Square. The rooftop deck overlooks the Puget Sound and downtown Seattle.

An Insider's view of Qualtrics

How would you describe the company’s work-life balance?

We prioritize making great experiences for our team members through flexible schedules, generous time off, and providing an experience bonus to all employees so that they can make their own memories and cultivate great experiences with their family and community.

Kate

Product Marketing Manager, Frontline CX Product Portfolio

What's the biggest problem your team is solving?

Engineering Services collaborates directly with customers to build impactful solutions, customized to meet their unique challenges in order to unlock the full potential of the XM platform. ES utilizes a variety of technologies to partner with teams across the company to influence product roadmaps and incubate new lines of business.

Elise

Manager, Software Engineering

How does the company support your career growth?

I joined Qualtrics as a marketer, but I had a passion for diversity, equity and inclusion (DEI) stemming from my background as an openly gay black man. I have since landed my dream job as global DEI lead, where I’ve turned my passion and purpose into a career. Many people at Qualtrics have built careers off finding and fixing experience gaps.

Farren

Head of Diversity, Equity and Inclusion

How do your team's ideas influence the company's direction?

My team takes ownership of programs/processes that impact Qualtrics across engineering and in some cases across the company. Our ideas can have varied impacts, from multi-year investments in key product capabilities to incremental process improvements in our software deployment and release cycles. My team is in the middle of it all.

Asheesh

Staff Technical Program Manager

What are Qualtrics Perks + Benefits

Qualtrics Benefits Overview

TOTAL REWARDS
The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, bonuses, and tons of career mobility.

WORK HARD/PLAY HARD
For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up.

UPWARD MOBILITY
Because we’re a hyper-growth company, getting promoted and taking on more opportunities is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

OFFICE PERKS
We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

HIGH BAR
We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.

GLOBAL
Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Culture
Partners with Nonprofits
We go beyond partnering with nonprofits. For Qualtrics, 5 For the Fight is our company's core nonprofit focus. Discover the whole story at www.5ForTheFight.org. We're #AllIn until cancer gives in.
Friends outside of work
Eat lunch together
Intracompany committees
From WLD, Q&able, Q-Salute, Q-Pride, and Mosaiq to the Dream Team, the Green Team, and hosts of other community-founded groups, you'll find a variety of committees which drive community at Qualtrics.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
In 2020, we launched our global unconscious bias program. We aim to provide our employees with the tools to block and tackle the various types of biases that exist.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
We have ERGS championing people with disabilities, LGBTQ+, Veterans, Underrepresented Minorities, and Women's Leadership Development.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Adoption Assistance
We reimburse up to 10000 for eligible adoption expenses and 6 weeks of paid leave for the parent who is taking the role as the primary caregiver.
Return-to-work program post parental leave
Company sponsored family events
Qualtrics has several events during the year that look to actively include our families, from the annual summer party to welcoming your family on-site for visits.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We serve free lunch on Monday, Wednesday, Friday. On Tuesday and Thursday, we offer a subsidized food ordering option. We have breakfast items (cereals, yogurts, etc.) every day of the week.
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Lunch and learns happen on different occasions. Many times, these are sponsored by the Q Groups or another group looking to help spread messaging and education about key topics.
Promote from within
Mentorship program

Additional Perks + Benefits

We additionally cater snacks to the company all-hands meeting each week. You can expect to find semi-annual swag distributions (summer & winter), as well as swag giveaways in the offices. Our Benefits team has always looked to maximize our benefits. We additionally will have times where tickets to local games/events are on offer or will work as a group to purchase tickets for a variety of activities.

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