Qualtrics
At Qualtrics, our mission is to close experience gaps. Qualtrics is the #1 XM platform.
Seattle, WA

Product Marketing Manager | Launch and Go-To-Market

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The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.

 

Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.

 

We believe every interaction is an opportunity. Are we yours?

The Challenge

The Qualtrics Product Marketing team is looking for a process-oriented marketer to help build and drive our go-to-market and launch process, working cross functionally with product leadership, product marketers, sales enablement, growth marketing and sales leadership to drive impactful product launches, launch events, and processes.

The ideal candidate has 3+ years of B2B marketing experience, excellent storytelling skills, an ability to create structure and process in ambiguity, and exhibits strong project management skills. In this role, you will be responsible for designing go-to-market process, building standardization across the product portfolio launches, designing impactful launch moments both internally and externally, and building reporting around launch success. You will bring a high degree of emotional intelligence and ability to thrive in ambiguity with a willingness to collaborate and influence across team and organizational boundaries.

Expectations for Success

Qualtrics PMMs are responsible for GTM leadership for their line of business, defining strategic direction, and driving execution to achieve long-term business goals. Your role is to drive these activities at scale, working closely with PMMs and other company stakeholders to ensure prioritization and successful launches and GTM motions across all product lines. Success will be measured in tangible terms - revenues, pipeline, usage or other metrics directly impacted by your activities that scale across the various business lines and regions. You will be expected to know our suite of products, create and foster strong connection and feedback channels across various teams, and execute successful launch events and moments in partnership with various stakeholders. You’ll be strategic, detail-oriented, and highly cross functional while owning the following primary responsibilities:

  • Oversees the calendar for product and feature launches, coordinating timing of key launches with GTM team, PMM leads, Growth Marketing, and PR.
  • Works with Launch & GTM team to plan and execute big internal and external product moments on a quarterly basis
  • Owns production and send of monthly product email newsletter, coordination of product roadmap and product innovation assets to drive CS and Sales conversations across all product lines
  • Manages and streamlines product oriented slack channels and conversations, creating an open conversation between internal audiences and PMMs
  • Owns production and finalizing of the monthly product updates in LMS with product marketing managers
  • Manages the partnership with video vendor and ongoing video marketing needs, coordinating with respective PMMs on individual video needs while coordinating “Project Sizzle video” and ongoing video asks
  • Establishes strong partnership with APJ Sales, Enablement, and CS leadership to gather ongoing feedback about launch and product feedback
  • Oversees APJ & LATAM launch moment planning and calendar coordination with APJ enablement, sales, and CS leaders, including promotion and execution of quarterly launch events.
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What are Qualtrics Perks + Benefits

Qualtrics Benefits Overview

TOTAL REWARDS
The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, bonuses, and tons of career mobility.

WORK HARD/PLAY HARD
For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up.

UPWARD MOBILITY
Because we’re a hyper-growth company, getting promoted and taking on more opportunities is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

OFFICE PERKS
We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

HIGH BAR
We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.

GLOBAL
Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Culture
Partners with nonprofits
We go beyond partnering with nonprofits. For Qualtrics, 5 For the Fight is our company's core nonprofit focus. Discover the whole story at www.5ForTheFight.org. We're #AllIn until cancer gives in.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
In 2020, we launched our global unconscious bias program. We aim to provide our employees with the tools to block and tackle the various types of biases that exist.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
We have ERGS championing people with disabilities, LGBTQ+, Veterans, Underrepresented Minorities, and Women's Leadership Development.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Our Wellness program includes not only an employee assistance program but, starting in 2022, will also include a Wellness bonus that employees can use on services to support their overall wellbeing.
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Equity grants are considered annually based on performance and seniority level, and undergo annual refreshes.
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Qualtrics's parental leave is 6 weeks for all parents. Birthing parents are given an additional 6-8 weeks and have the option to take 2 weeks off before delivery.
Family medical leave
Adoption Assistance
We reimburse up to $10000 for eligible adoption expenses and 6 weeks of paid leave for the parent who is taking the role as the primary caregiver.
Return-to-work program post parental leave
Company sponsored family events
Qualtrics has several events during the year that look to actively include our families, from the annual summer party to welcoming your family on-site for visits.
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Qualtrics offers unlimited sick days, which covers not only the employee but immediate family members. Kids are sick? Stay home without burning your vacation days.
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
We serve catered lunch every day!
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Qualtrics's Wellness Reimbursement is $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
Home-office stipend for remote employees
Qualtrics's Work From Home Stipend is $750 for new employees to use in their first 45 days of employment.
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Customized development tracks

Additional Perks + Benefits

We additionally cater snacks to the company all-hands meeting each week. You can expect to find semi-annual swag distributions (summer & winter), as well as swag giveaways in the offices. Our Benefits team has always looked to maximize our benefits. Our benefits packages and workspaces are always subject to revision—but only for the better.

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