We deliver digital workflows that create great experiences and unlock productivity.
Kirkland, WA

Product Marketing Manager, Risk and Compliance at ServiceNow

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Company Description
ServiceNow is making the world of work, work better for people. Our cloud-based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
We're looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Job Description
The Risk Product Marketing Team drives ServiceNow's enterprise-wide risk and compliance marketing. Proactive risk management enables organizations to be agile and resilient, and ServiceNow's modern cloud platform provides an unparalleled foundation for long-term success. The product marketing team works closely with a tight-knit business unit, amazing risk sales specialists, and passionate cross-functional marketing partners. As a result, our business is growing at a record pace and is recognized as an industry and market leader.
This new role will position and market our Risk Management products to IT and security personas, including third-party risk managers, and drive projects that help grow the overall risk business. Your mission is to develop clear messaging and solutions around key domains and use cases for IT risk and compliance, including digital risk, vendor risk, cyber risk, and compliance. You'll support product launches, "better together" integrations, and industry solutions with related products and partners.
What you get to do in this role:
  • Work closely with product management, sales, and global marketing partners to make your products and solutions successful and hit NNACV and renewal targets
  • Apply your subject matter expertise, experience, and competitive perspective to identify audience, buyer needs, and focus messaging, and campaign strategy for success
  • Adapt marketing strategy and materials as our agile developers roll out capabilities and integrations on a multiple release/year cadence
  • Collaborate to integrate risk and compliance messaging and go to market with ServiceNow's other products and partner offerings to expand market opportunities and TAM
  • Advocate creatively to customers, prospects, and peers (including social media programs, webinars, blogs, etc.)
  • Enable sales and partners with domain-centered training, persona-based use-cases, and value stories
  • Nurture prospect and customer engagement at key corporate and industry events, user meetings, and
  • Develop a portfolio of happy customers that can be used as Sales references and public Case Studies, as well as in user groups and events
  • Strategize and invent compelling and persuasive content for traditional and digital marketing programs

To be successful in this role you have:
  • 8+ years of relevant experience
  • Relevant product marketing and subject matter expertise:
  • 4+ years direct experience with IT risk and compliance product marketing and relevant domains
  • 5+ years in enterprise SaaS product marketing
  • Experience working with strategic advisories a plus
  • Bachelor's degree in a related field required, MBA preferred
  • Creative and innovative storyteller to break through market noise and inertia
  • Visual thinker and proven speaker with strong presentation development skills (samples requested)
  • Excellent persuasive writing (samples will be required)
  • Success developing positioning, differentiation, and messaging to target personas
  • Success in content strategy and development across the buyer's journey (your framework may vary)
  • Ability to develop launch and GTM plans to meet business goals, operationalize them, and deliver outcomes with minimal direction
  • Ability to lead and motivate others through excellent cross-functional collaboration and influencing skills
  • Bridge-builder who creates trusted relationships across extended virtual teams
  • Confidence and work ethic to perform exceptionally in a fast-changing, demanding, and unstructured work environment
  • Curiosity and eagerness to experiment for product marketing excellence, with a sense of humor and humility

Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
All new employees hired in the United States are required to be fully vaccinated against COVID-19, subject to such exceptions as required by law. If hired, you will be required to submit proof of full vaccination or have an approved accommodation, by your start date. Visit our Candidate FAQ page to learn more.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site .
Work personas
Work personas are categories that are assigned to employees depending on the nature of their work. Employees will fall into one of three categories: Remote, Flexible or Required in Office.
Required in Office
A required in office work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office. This persona is required to work from their assigned workplace location 100% of the work week based on the business needs of their role.
A flexible work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office and will work from their assigned workplace location roughly 3 days/week or less (generally around 40-60% of the work week). Flexible employees may choose to work the remaining working time from their workplace location or home. Flexible employees are required to work within their state, province, region, or country of employment.
A remote work persona is defined as an employee who performs their responsibilities exclusively outside of a ServiceNow workplace and is not contracted or aligned to a ServiceNow-affiliated office, including those whose place of work (pursuant to their terms and conditions of employment) is their home. Remote employees are required to work within their state, province, region, or country of employment.
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Where we are

We’re on the edge of Lake Washington at Carillon Point in Kirkland. Right now, we're physically distanced but trying to stay socially connected!

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Volunteer in local community
Through our #GivingAtNow program, our Kirkland offices schedules volunteer opportunities throughout the year.
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Purchase company stock at a 15% discount semi-annually
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Work remotely on occasion as needed.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
ServiceNow offers unlimited paid vacation time starting at Day 1.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Pre-tax contribution plan for commuter expenses.
Company Outings
Site social activities periodically
Game Room
Stocked Kitchen
Happy Hours
Steps away from awesome restaurants and bars.
Free parking
Pet Friendly
Professional Development Benefits
Tuition Reimbursement
Up to $5,250 reimbursed annually for qualified expenses
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

An Insider's view of ServiceNow

What’s the vibe like in the office?

This is an idea space. It’s a place where we’re all operating on the same wavelength. We’re all interested in what we’re working on, right? And you hear it in people’s voices. You see it in people’s work.


Software Developer

What does your typical day look like?

There’s never a day where I don’t feel like I’m doing something purposeful or valuable to my team or company.


Business Systems Analyst

How does the company support your career growth?

It’s a good place to be in, in that it’s a company that’s growing very fast, but it doesn’t have that big company feel. You don’t feel like a number in a system and you can articulate and know where you want to go. There are people here who can help you get there.


Account Executive

What’s the vibe like in the office?

ServiceNow is unique because the people in this company are so incredibly special and unique. I can't think of enough kind words and amazing words to say about them. They really are my family.


Senior Manager, Global Sales Development

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