Product Marketing Manager, SMB/MM
Zipwhip is a Seattle-based SaaS (Software-as-a-Service) company providing text messaging to businesses across North America through cloud-based software and a best-in-class API solution. One of the 10 fastest-growing companies in Seattle as ranked by Inc., Zipwhip invented the technology that enables businesses to text using their existing landline, VoIP or toll-free phone number and communicate with consumers the modern way.
Zipwhip is aggressively investing in our people, product offerings and processes. We are backed by Microsoft Ventures, OpenView, Voyager Capital and a host of other investors, and are seeing rapid growth in both employees and revenue. Zipwhip is the only business-texting provider with direct connections to all Tier 1 and 2 wireless operators in the U.S., and we've delivered billions of texts to consumers nationwide.
Zipwhip employees come to work every day (to one of Seattle's coolest offices) inspired and ready to live out our DIRECT values: Determination, Innovation, Respect, Enthusiasm, Collaboration and Trust. If you want to be part of an organization where highly motivated thinkers are empowered to change the way we communicate with the world around us, then we'd like to hear from you.
What we're looking for:
The Product Marketing Manager, SMB/MM is responsible for driving the company's product marketing strategy, operational planning and execution for our SMB and Mid-Market market segment. This role will lead product marketing efforts, including collaborating side-by-side with product management team to drive product validation research & insights, product value messaging and market positioning, product release notes and product comms, support sales enablement and training, and product launch and GTM campaign orchestration for our SMBG/MM segment.
What's the job really?
- Lead product marketing for target market segment, driving product marketing strategy, operational planning and execution.
- Collaborate with product management on product validation interviews, derive insights on the pain and challenges our product solutions solve for customers, and translate those insights into market positioning and value messaging leveraged across the organization.
- Lead the development of user, influencer and buyer personas in target market segment in partnership with product management.
- Function as the product communication and messaging owner between product, marketing, sales and customer success for target market segment.
- Create and manage Zipwhip's product value messaging framework, including key value differentiators and market positioning for target market segment.
- Create and manage product releases notes and product-related communications to internal (sales, marketing, customer success) and external (customers, analysts) constituents.
- Develop and manage sales enablement tools (sell sheets, website content, pitch decks, competitive battle cards, case studies, ), support sales cadence message optimization and product-related sales training in partnership with the sales ops team.
- Manage the product launch process for target market segment, including GTM planning and campaign orchestration in partnership with sales & marketing channels and partners.
- Support vertical sales markets with targeted product campaign strategies and plans, including vertical-specific positioning, promotions and campaigns.
- Execute analytics and reporting on the value created within target market segment.
- Travel as required 10-15% of time.
What you bring to the table:
- 5+ years of experience in product marketing.
- Creative thinker with the drive and skill to execute with minimal direction
- Self-starter who can manage their own projects and deadlines
- Extreme attention to detail and precise writing and presentation skills
- Deep data analytics and data processing skills
- Ability to thrive in a fast-paced, self-driven, startup culture
- Passion for building systems and processes from the ground up, oftentimes with limited existing structure
- Flexibility and eagerness to be part of a rapidly growing and evolving tech company
What we offer:
- A fun, lively startup culture and one of Seattle's coolest offices, located across the street from Safeco Field
- Competitive salary and stock options
- Complimentary access to a fitness center
- Stipend for transportation and cell phone usage
- Full benefits package including parental leave, a matching 401k program, PTO, and medical, dental, vision and life insurance.
- Complimentary snacks and beverages, a subsidized cafeteria with lunch made fresh every day, and free lunch on Fridays catered by local chefs
- Complimentary shuttle access to office from King Street Station, Ferry Terminal and Yesler/Occidental
Zipwhip values a diverse team.
We are an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, national origin or ancestry, citizenship status, creed, religion, sex, pregnancy, sexual orientation, gender identity or expression, age, marital status, veteran status or any other status protected by federal, state or local law.