Product Marketing Manager

| Seattle

At PitchBook we work to provide global professionals with comprehensive data on the entire venture capital, private equity and M&A landscape so they can discover and execute opportunities with confidence. We credit our success and rapid growth to our cutting-edge products, customer centered attitude and ability to embrace and drive change.
In just over a decade, PitchBook has reached over 1,000 global employees with offices worldwide, and we're not slowing down! Consistently recognized as a Best Place to Work, our culture is at the heart of our success and is driven by excellence, inclusion and fun. At PitchBook we're committed to fostering an open and collaborative work environment.

About the Role:

PitchBook Data is looking for a Product Marketing Manager to create go-to-market strategy and develop subject matter expertise for our VC/Startups segment. This individual will help drive compelling content and partner with sales as an industry expert to help drive growth. The PMM will be focused on developing relevant thought leadership, drive sales enablement and support product launches. Impact for this role will be measured in increasing scheduled demo to close conversion rates, reducing time to close, and increasing retention and renewal rates. 
This role will be working closely with sales and customer success to arm sales with competitive insights, sales materials, and materials to aid customers in gaining internal consensus. We're looking for someone who is data driven, understand and has extensive experience supporting sales teams, comfortable working with and interviewing customers, and leading teams to develop strong content.
Primary Job Responsibilities: 

  • Serve as a thought leader and vertical market expert in VC and startups 
  • Set the strategy for assigned vertical/industry, including micro-verticals inside the vertical to target and overall go-to-market strategy
  • Product positioning - Articulate the value proposition, key business benefits, identify target audience and launch prospects
  • Product launch – Plan the end to end launch of new products and releases and manage the cross-functional implementation of the go-to-market plan
  • Messaging - Develop product messaging that differentiates the products in the market and resonates with various segments
  • Sales enablement – Communicate the value proposition of the products to the sales organization and develop the sales tools that support the selling process, help remove barriers, and create customer advocates
  • Collateral – Develop the necessary materials to support the effective marketing of our products (product presentations, product demos and videos, whitepapers, thought leadership pieces, data sheets, objection handling, etc.)
  • Data insights and analytic skills-you must be able to understand the role digital marketing plays in product awareness and lead generation for your segments- you'll be partnering closely with Demand Generation teams to convert interested customers
  • Must be curious and comfortable picking up the phone to interview customers 


Skills and Qualifications:

  • 5 years of product marketing knowledge in a relevant B2B financial market
  • Demonstrated success in launching new products to market in a B2B environment, working in close partnership with the sales organization and our customers to understand pain points, objections and opportunities
  • VC/startup background and expertise required 
  • Must be a curious marketer who's not afraid to pick up the phone and talk to our customers, learn their business, pain points, and create the bridge that clearly shows them how we can help better than any other provider
  • Strong communicator with talent to make complex messages compelling and easy to understand including:
    • Proven writing skills
    • Great sense for aesthetics and design
    • Detailed oriented and sets high threshold for quality
    • Self-motivated with drive and determination to succeed
    • Team player – prepared to do what it takes to meet the goals of the team
    • Advanced presentation skills


If you are ready to start the conversation about how you might contribute to all the happenings at PitchBook, submit your resume today! PitchBook appreciates and respects diversity, and as such, we are an equal opportunity employer.

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Technology we use

  • Engineering
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Location

Located just blocks away from Pike Place Market and historic Pioneer Square, our headquarters boast stunning mountain views, open collaboration spaces

An Insider's view of PitchBook

What are some social events your company does?

As the (unofficial) social chair of the outside sales team, I’ve gotten to plan a ton of awesome events, from group pedicures to rooftop happy hours to rock climbing. We also do incentive trips. My favorite was rafting down the Colorado River through the Moab Desert in Utah.

Cindy

Sr. Business Development Manager

What does your typical day look like?

UX Designers at PitchBook actively work on one main project at a time, but could be supporting multiple projects in development. I usually spend some time each day answering any questions that our development team has on in-flight projects and iterating designs if necessary. Every day is different as I’m constantly solving new problems.

Nitaya

User Experience Designer

How does the company support your career growth?

PitchBook made it a priority to support my growth by understanding my aspirations and aligning a plan to get me there. My vision was to be in a leadership position and PitchBook motivated me to achieve this by providing me with tremendous resources, guidance, and opportunities to push myself and succeed.

Nitin

Manager, West Coast Customer Success Development

How do your team's ideas influence the company's direction?

One of PitchBook’s core values is to embrace and drive change, which in turn promotes a scrappy, entrepreneurial working style and allows individual contributions to influence the direction of the company. We see examples of this every day from launching a weekend version of our newsletter to optimizing customer onboarding processes.

Amy

VP of HR

How do you collaborate with other teams in the company?

I work on the accounts receivable team at PitchBook, which involves extensive collaboration with other teams to obtain and update client billing information, reconcile expenses and complete compliance forms. My role requires me to work closest with customer success and outside sales to improve processes for invoicing and error prevention.

Lewis

Accounts Receivable Specialist

What are PitchBook Perks + Benefits

PitchBook Benefits Overview

Health and wellness: We offer health and life insurance, generous time off and paid parental leave, retirement plans with a substantial company contribution, transportation assistance and more.

Career development: We offer VC, PE and M&A industry training, tuition reimbursement programs, annual education stipend, and more.

Good vibes: We offer an open work environment, team-building and company-wide events, sponsored volunteer opportunities, referral bonuses and more.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Customized development tracks
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