Product Marketing Manager
Zipwhip is a Seattle-based SaaS (Software-as-a-Service) company providing text messaging to businesses across North America through cloud-based software and a best-in-class API solution. One of the fastest growing tech companies in North America as ranked by Deloitte Fast 500 2017 and 2018, Zipwhip invented the technology that enables businesses to text using their existing landline, VoIP or toll-free phone number and communicate with consumers the modern way.
Zipwhip is aggressively investing in our people, product offerings and processes. We are backed by Goldman Sachs, Microsoft Ventures, OpenView, Voyager Capital and a host of other investors, and are seeing rapid growth in both employees and revenue. Zipwhip is the only business-texting provider with direct connections to all Tier 1 and 2 wireless operators in the U.S., and we've delivered billions of texts to consumers nationwide.
Zipwhip employees come to work every day inspired and ready to live out our DIRECT values: Determination, Innovation, Respect, Enthusiasm, Collaboration and Trust. If you want to be part of an organization where highly motivated thinkers are empowered to change the way we communicate with the world around us, then we'd like to hear from you.
What we're looking for:
The Product Marketing Manager is responsible for driving the company’s product marketing strategy, operational planning and execution for our mid-market market segment. This role will lead product marketing efforts, including collaborating side-by-side with the product management team to drive product validation research & insights, product value messaging and market positioning, product release notes and product comms, and product launch and GTM campaign orchestration for our MM segment. The PMM will also work closely with the sales management team to develop sales enablement content, tools and training, and will drive ABM programs and campaigns to deliver on pipeline and revenue targets.
What's the job really?
- Lead product marketing for target market segments, driving product marketing strategy, operational planning and execution.
- Collaborate with product management on product validation interviews, derive insights on the pain and challenges our product solutions solve for customers, and translate those insights into market positioning and value messaging leveraged across the organization.
- Lead the development of user, influencer and buyer personas in target market segment in partnership with product management.
- Function as the product communication and messaging owner between product, marketing, sales and customer success for target market segment.
- Create and manage Zipwhip's product value messaging framework, including key value differentiators and market positioning for target market segment.
- Create and manage product releases notes and product-related communications to internal (sales, marketing, customer success) and external (customers, analysts) constituents.
- Develop and manage sales enablement tools (sell sheets, website content, pitch decks, competitive battle cards, case studies, etc.), support sales cadence message optimization and product-related sales training in partnership with the sales ops team.
- Own and administer Zipwhip’s Highspot sales enablement platform
- Manage the product launch process for target market segment, including GTM planning and campaign orchestration in partnership with sales & marketing channels and partners.
- Support regional sales teams with targeted product campaign strategies and plans, including use case-specific positioning, promotions and campaigns.
- Execute analytics and reporting on the value created within target market segment.
- Travel as required 10-15% of time.
What you bring to the table:
- 3-5 years of experience in B2B product marketing
- 1-2 years of experience with the Highspot sales enablement platform
- Creative thinker with the drive and skill to execute with minimal direction
- Self-starter who can manage their own projects and deadlines
- Extreme attention to detail and precise writing and presentation skills
- Deep data analytics and data processing skills
- Ability to thrive in a fast-paced, self-driven, startup culture
- Passion for building systems and processes from the ground up, oftentimes with limited existing structure
- Flexibility and eagerness to be part of a rapidly growing and evolving tech company
What we offer:
- A fun, lively startup culture and one of Seattle's coolest offices.
- Core values-based leadership.
- A culture of employee engagement-lively weekly company updates as 1 example.
- Competitive salary and stock options.
- Free on-site weekly, yoga and meditation classes hosted by ZUM Fitness and discounted gym membership at Soul Fitness
- Stipend for transportation and cell phone usage.
- Full benefits package including parental leave, a matching 401k program, PTO, and medical, dental, vision, disability, and life insurance.
- Complimentary snacks, complimentary beverages and free lunch on Fridays catered by local chefs.
Zipwhip values an inclusive and diverse team.
We are an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, national origin or ancestry, citizenship status, creed, religion, sex, pregnancy, sexual orientation, gender identity or expression, age, marital status, veteran status or any other status protected by federal, state or local law.
We are an E-verify participating employer.