Product Marketing Manager

| Seattle

Why Qualtrics?

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 9,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. To learn more, and for a free account, please visit www.qualtrics.com.

The Challenge

The Qualtrics Marketing team is looking for a senior product marketing manager to drive our GTM, positioning, and vision for our Research Core business line. The ideal candidate understands the SAAS technology market space and the competitive environment, has a real passion for technology, is passionate about helping customers succeed and loves working in a dynamic environment.

The ideal candidate also has 5-10 years of SaaS Marketing experience and has an MBA from a top tier university. This role develops product and market strategies that position the company to achieve long term growth in the Market Research space, while meeting annual revenue and profitability goals. Continually identify and assess new markets, product and technology opportunities and ensure resources are in place to drive marketing strategy and capitalize on opportunities.

The Expectation for Success

You’ll know you’re doing a great job when you are exceeding your business performance goals. Qualtrics Product Marketing Managers are responsible for GTM leadership for their line of business, defining strategic direction, and driving execution to achieve long-term business goals. You will be expected to know your product, customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position. You’ll be customer-obsessed, strategic, detail-oriented, and highly creative driving with the following primary responsibilities:

  • Build operational cadence and serve as a key and active member of the senior management operating team for respective business line
  • Own messaging and positioning for the overall business line, as well as individual product and solution offerings
  • Develop and execute on launch plans for launching new solution offerings
  • Monitors business metrics in regard to revenue, pipeline, win rate, market share and product portfolio mix. Communicate these metrics to the senior management team along with appropriate corrective action plans.
  • Provide leadership for the development of global strategic marketing plans including objectives and strategy for targeted segments
  • Drive efforts with product management to define an overall product and technology portfolio strategy that will drive the long term growth of the organization
  • Ensure the development of all strategic product roadmaps and corresponding marketing plans
  • Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace. Including the process of obtaining and disseminating competitive intelligence across all relevant markets and product lines
  • Analyze existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
  • Establish effective relationship with the sales force with leadership, training and positioning expertise
  • Establish metrics for the measurement of marketing program effectiveness
  • Responsible (in collaboration with sales) for the development of the company’s revenue forecast

What differentiates us from other companies

  • Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours.
  • We take pride in our offices design aiming at cultivating creativity from our rooftop views to an open and collaborative work space.
  • On top of standard benefits package (medical, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office.
  • We believe in sharing Qualtrics success which is part of the compensation for all employees.


Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • We are an open language company so we do not specify on languages and except all that are helpful toward the product.Languages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Qualtrics PlatformCMS
    • SalesforceCRM
    • Qualtrics iQ DirectoryCRM
    • Qualtrics PlatformEmail
    • Adobe CampaignLead Gen
    • MarketoLead Gen
    • MixRankLead Gen
    • RapportiveLead Gen
    • Qualtrics PlatformLead Gen

Location

The office experience is a 5-minute walk from Pioneer Square. The rooftop deck overlooks the Puget Sound and downtown Seattle.

What are Qualtrics Perks + Benefits

Qualtrics Benefits Overview

TOTAL REWARDS
The term “benefits” doesn’t really do our employee rewards program justice. We provide free medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, company equity, quarterly bonuses, and tons of career mobility.

WORK HARD/PLAY HARD
For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up.

UPWARD MOBILITY
Because we’re a hyper-growth company, getting promoted and taking on more opportunity is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

OFFICE PERKS
We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

HIGH BAR
We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.

GLOBAL
Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
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