We started Knock to solve problems we faced ourselves as consumers: the process of renting an apartment sucked. It was disorganized, time consuming, and frustrating. It seemed landlords were stuck in the past and didn’t understand how to use technology to their advantage. But the problems and solutions seemed obvious to us, and we had a vision for what a better experience should be. After validating our insights with a few early customers (who became investors) we got to work partnering with real estate companies to deliver on turning that vision into reality.

Five years later, we have helped our property management customers find homes for millions of renters. We’ve developed an industry-defining SaaS platform that automates marketing, accelerates sales, lifts customer retention, and delivers critical business insights that help our customers operate their business. Our customers trust us to deliver the consumer experiences and business applications that are essential to their bottom line. The proof is in our 10x revenue growth over the past two years, in addition to our numerous industry awards. In March of 2019 we announced we raised a $10m Series A round to continue to accelerate growth and product development, led by Madrona Venture Group: https://www.geekwire.com/2019/madrona-leads-10m-round-knock-crm-communications-service-apartment-landlords/

The real estate industry is continuing to undergo an incredible technology transformation, and Knock is one of the companies driving innovation and shaping the way an entire vertical works. But even with a number of accomplishments in our past, we continue to push our vision forward and build the solutions of the future. We are on a mission to modernize the way property management companies run their businesses, by delivering the tools and insights to optimize all aspects of their sales and marketing operations. Practical uses for applied machine learning, connected IoT devices, and AI powered communication technology are all in our future here at Knock. It's a fun space with interesting problems, and provides all kinds of opportunities to get creative and build solutions our customers simply haven't seen or thought of before. If this sounds exciting, we want to hear from you!

We are looking for a Product Marketing Manager to own the Go to Market (GTM) strategy for new Knock products, and wants to be in the driver’s seat for their awareness and adoption. This role requires significant cross-functional collaboration, a mastery of demand generation tactics, and the desire to test and learn in order to find success. As our Product Marketing Manager, you are an essential piece of our growth plan.

Key Responsibilities

• Develop a comprehensive understanding of the multifamily property management industry, technology ecosystem, and competitive offering strengths / weaknesses.
• Work with Product, Account Management, and Sales to develop an expert-level understanding of the pain points experienced by our market.
• Develop compelling positioning & messaging for new products that differentiates and resonates with key personas.
• Drive go-to-market strategy, including planning the launch of new product features and managing the cross-functional release.
• Act as the conduit for internal training, marketing / sales collateral, implementation guides, and support materials.
• Work with marketing teammates in PR, Content, Design, and Events to deliver impactful campaigns that deliver results. 
• Deliver and execute a testing roadmap for outbound marketing channels that helps us learn throughout the duration of launch cycles.

Required Background, Experience and Skills

• 3-5 years of experience in product marketing or demand generation at a company with a high-velocity product team.
• Experience executing cross-functional GTM plans for technology products by partnering with account management, sales and support.
• Ability to roll up your sleeves and get into the weeds of execution in order to maintain timelines and exceed goals. 
• You are a natural communicator that is able to contribute written content and provide constructive feedback on visual content.
• You are able to manage multiple projects simultaneously, identify risks, manage expectations, and do what it takes to deliver projects on time
• Strong analytical background and analysis capabilities with direct experience successfully managing and optimizing marketing investments to achieve P&L and ROI targets and objectives.
• Through it all you recognize that a startup is designed for change and are able to maintain a positive attitude flexibility as we continue to grow.

Knock Benefits

• Health, Dental & Medical Insurance
• Flexible Time Off & Paid Company Holidays
• Gym Membership at LA Fitness (across the street from the office!)
• Competitive Salary + Stock Options
• Public transit reimbursement, bike storage or parking near the office provided
• Equipment provided
• Team events
• Free Lunch Fridays!

At Knock we don’t discriminate on the basis of race, religion, color, nationality, gender, sexual orientation, age, marital status, veteran status, or disability status. We welcome all types!