Director of Product Marketing, Provider Solutions

| Seattle | Hybrid
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Company Overview

Navigating Cancer is the pioneer of patient relationship management software and services for cancer care. The company has developed the first patient-centered oncology platform that improves the care delivery model for patients, providers, pharmaceutical manufacturers and payers. By putting patients at the center of their care, providers become economically viable in value-based payment models. Payers and at-risk providers reduce the total cost of cancer care and pharmaceutical manufacturers improve medication adherence for their life-saving treatments. Most importantly, patients receive a holistic service offering to support their individual goals and preferences.

The company is backed by industry-leading patient satisfaction ratings and currently supports over a million patients, thousands of care providers, dozens of pharmaceutical manufacturers, and several payer models nationwide to lower costs, improve patient satisfaction, and drive better outcomes.

Job Summary

The Director of Product Marketing will be at the center of showcasing the value of the product through effective messaging, positioning, and GTM strategies, powering the sales team with impactful sales tools and presentations, and working closely with a variety of cross-functional teams to drive greater product sales, adoption and utilization. In this role, you will be responsible for development and execution of provider market strategy and segmentation, product positioning/messaging and marketing programs including product launches, pricing, packaging, effective tools for sales enablement and strategies/programs to support sales lead generation and results.

Responsibilities 

  • Gather provider and oncology market research and competitive intelligence; develop target market segmentation approaches and associated go-to- market strategies for each identified segment, utilizing internal & external sources of market data and intelligence
  • Develop key clinical, operational, and financial value propositions by market segment for software products. Identify and develop ways to communicate the value proposition using sales tools, ROI models, blog posts, webinars, customer profiles, case studies and more
  • Lead product messaging and positioning across the company to ensure consistent, compelling storytelling that reinforces our core value propositions
  • Develop high-quality, product-focused content to support demand generation and sales enablement, including data sheets, product demos, white papers, case studies, ROI models, sales presentations, etc.
  • Drive GTM strategies in close collaboration with product management, sales, support and other teams to ensure successful product launches. Apply product marketing approaches to help drive product sales, adoption, utilization and ultimately cultivate customer evangelists
  • Collaborate with Product Managers on the product roadmap and influence features and priorities based on sales team, customer and market feedback.
  • Partner with the Provider Sales team to develop product sales strategies and supporting campaigns that drive business results.

Qualifications

  • 7+ years B2B business or product marketing experience with a bachelor’s degree in marketing/business; Master’s degree preferred
  • Strategic thinker who is constantly innovating and getting things done, comfortable with learning (and sometimes failing) fast, and using data to drive key decision making
  • B2B technology experience, preferably in a SaaS environment
  • Highly adaptive and proactive when it comes to understanding and prioritizing the needs of the business and the role product marketing can play in driving overall success
  • Working knowledge of the health care market in general and an understanding of the provider market and oncology market experience preferred
  • Excited to partner with both customers and a variety of cross-functional teams including product management, sales, support, project management and executives to meet business objectives
  • Flexible “roll up your sleeves” style to work hard and drive results from strategy through execution and tactics

Why Work Here

We support thousands of healthcare professionals and tens of thousands of cancer patients every day. We help cancer patients get better care—and consider this a valuable and meaningful reason to come to work everyday. You get to work with leading technology, wear many hats, and contribute every day to our business success! You get to help us grow and establish ourselves as a world-class business. We are lean, agile, and lightweight. We believe in each other, believe in our work, and have fun along the way.

This position is full time, in our downtown Seattle office. We offer competitive compensation, benefits and a fantastic work environment. Come join our team and make a difference!

Our Values

Purpose. We exhibit an unwavering commitment to enrich the lives of cancer patients and delight our customers.

Simplicity. We reduce complexity for ourselves, our customers and their patients and seek simplicity in all we do.

Integrity. We communicate openly and honestly, and act with transparency and gratitude.

Growth. We foster personal and professional growth and manage our performance to exceed the company's goals.

Agility. We welcome change and actively listen and adapt to deliver creative solutions and improvements.

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Location

Located in a historic building a block away from the Seattle waterfront and close to Pike Place Market & Pioneer Square.

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