Product Marketing Manager at Ookla

| Seattle | Remote
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Ready to challenge yourself to dive deep and think big? Ookla, the company behind Speedtest and Downdetector, is a team of passionate individuals who have turned clever ideas into unique products and a thriving business. Globally, millions of tests are performed every day across the Speedtest ecosystem on the web, desktop and mobile apps, embedded in routers and deployed in thousands of servers. With all that usage comes countless ways to dissect and analyze our data, and plenty of exciting opportunities to optimize our monetization strategy. It also gives us the ability to help make the Internet better, faster and more accessible for everyone. If you crave the chance to do your best work in a flexible work environment where we value individuality and fun as much as we value talent, we want to hear from you.

Ookla is looking for a Product Marketing Manager to help scale go-to-market efforts globally across a broad stack of enterprise technology and data solutions.

This role is ideal for an individual who has experience developing world-class product messaging and branding, as well as familiarity with the enterprise sales cycle. Candidates should be eager to dive deep into technical product positioning, customer use cases, competitive research and go-to-market strategy for a wide portfolio of enterprise products. The ideal candidate has a passion for distilling complex technical information into clear value propositions for the people who use our products. If you like doing all of the above in a challenging, dynamic work environment with the support of a cross-functional team, we’d love to talk.

Expectations for Success:
  • Partner with the product team to create compelling product positioning and messaging
  • Develop detailed customer profiles, including user personas and buyer personas for a range of products serving multiple industries
  • Inform go-to-market strategy for launching new products, new features and existing products into new markets or industry verticals
  • Conduct competitive research and develop product positioning relative to other solutions
  • Implement and analyze customer surveys
  • Develop sales enablement content, including sales decks and marketing materials
  • Partner with the broader marketing team to inform marketing content and campaigns
  • Collaborate with the sales training team to deepen sales team familiarity with product value propositions and differentiators
  • Monitor product sales and revenue to inform enterprise marketing strategy

Requirements

The heading says “requirements” but we’re looking for the right person not the exact list. If your life experience prepares you for similar challenges, we’d like to hear from you.

  • 3-5+ years experience in product marketing, with a strong focus on SaaS or enterprise technology
  • Expert business writing skills
  • Proven track record of developing technical product positioning and messaging
  • Ability to work cross-functionally with content, sales, product, and training teams
  • Deep expertise in communicating product benefits to customers, industry analysts, the media and the public
  • Experience conducting customer research and win-loss analysis
  • Functional knowledge of SEO and keyword research
  • Energized by a fast-paced environment where project priorities and key messages change frequently
  • Commitment to proactively fostering an inclusive and equitable work environment for all people
  • Experience in the internet or telecommunications industry not required, but a plus

We are people first, employees second at Ookla, and we know there is no one perfect path to any job. If you’re excited about the work we’re doing and think you have a creative new approach, please apply whether or not your experience matches the job description. We strongly believe diversity of all kinds makes us better. We are an equal opportunity employer actively working to build an inclusive workforce at all levels of the company. [Read our latest diversity report here].

Benefits

People come first at Ookla. We offer competitive compensation, flexible schedules, transit passes, on- and off-site happy hours, team activities, lunch on Wednesdays and an office kitchen full of snacks. Our comprehensive benefits package includes 401(k) matching, unlimited paid vacation and sick time, ESPP options, health/dental insurance coverage and a stand-out parental leave. We make sure you have the best hardware, software and tools available for you to do your work, and we provide excellent flexibility for working remotely as time and responsibilities allow. Visit [our Built In Seattle page].

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SQLiteDatabases
    • AWS (the specific list is too long)Databases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM

Location

Our headquarters is located downtown Seattle. Blocks away from Pike Place Market, next door to great shopping with nearby trendy restaurants and bars. Easily accessible from multiple public transits.

An Insider's view of Ookla

How would you describe the company’s work-life balance?

Since joining Ookla, I’ve experienced quite a few life events. I’ve welcomed my 2 children, lost my dad and both of my grandmothers, and moved homes. Whether I had a pregnancy check-up, a sudden loss in the family, or a much needed personal day, Ookla always supports and encourages me to take the time I need to focus on myself and my family.

Hillari

Director of Operations

How do you collaborate with other teams in the company?

Many of the people I work with at Ookla are remote or international. By utilizing tools like Jira and Confluence or Slack, I always feel like we are working together by updating status' or doing screen shares. It's so easy to jump on a quick call and solve a problem instead of going through rounds of emails and we do that at Ookla very well.

Jamie

Technical Program Manager

How has your career grown since starting at the company?

My career has grown and matured beyond my expectations working here. There has always been a nice balance of challenging problems to solve combined with the support of the entire team to be successful. I still remember my first deploy, reaching millions of people within minutes! It was a surreal feeling and I still remember the sense of pride I had

Chris

Engineering Manager

What does your typical day look like?

Each day is about providing oversight of media relations efforts. I monitor industry news, manage inbound press inquiries, track media coverage and press placement, and share our content with the press when appropriate. I often review external materials and work with team members on media opportunities to further develop Ookla’s global voice.

Michelle

Press Manager

What are Ookla Perks + Benefits

Ookla Benefits Overview

Ookla prides itself on company perks, both practical and unconventional. In addition to competitive salaries, great offices, unlimited snacks and awesome company events, Ookla offers a comprehensive benefits package that includes 401(k) matching, flexible time off policy and sick time, personal days, a discounted employee stock purchase plan, robust health insurance coverage, an employee assistance program, and stand-out paid parental leave. Our extraordinary team thrives in an environment that values individuality and fun as well as talent. Taking care of our team members and creating a healthy work-life balance has always been important to Ookla. We value a flexible work environment and we don’t believe in a “one-size-fits-all” approach. Ookla has always encouraged their team members to work from home. Team members are given the freedom to be responsible and flexible in their work, which enables them to be more creative and successful in their accomplishments. Our operations team has worked hard to ensure that employees have the ability to be productive while working remotely even before Covid-19. Plus, we pride ourselves on making sure our employees have the best hardware, software and tools available so you can do your work your way.

We’re proud to be recognized by leading organizations for being a top place to work.

Culture
Volunteer in local community
Ookla encourages and organize volunteer opportunities. Ookla provides 16 hours of paid time off every year to volunteer. We also give access to Benevity, a volunteering platform.
Partners with Nonprofits
Ookla is a sponsor/partner with Ada Developers. Ookla has one intern a year through Ada and also participates in panels when needed. We also launched Ookla for Good 5K and Charitable Campaign this yr.
Friends outside of work
Eat lunch together
Intracompany committees
Ookla has a wellness committee, diversity committee and a parent committee
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Ookla has a diversity task force that makes sure diversity continues to be a priority. We make sure to have an ongoing OKR and initiatives to help add support diversity within Ookla.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We provide free lunch on Wednesdays and always have plenty of snacks provided everyday including but not limited to; Ellenos yogurt, meat and cheese, boiled egg, fresh fruit.
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Ookla will reimburse up to 5k a year for tuition
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

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