Product Marketing Manager

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Swiftly® is building better retail through technology. Our best-in-class platform delivers turn-key solutions to retailers globally impacting millions of shoppers on a daily basis. The digital ecosystem empowers retailers to grow sales and build loyalty, while enabling brands to reach more shoppers through retail media networks. Swiftly’s technology harnesses the power of AI to help retailers build strong digital relationships with customers and deliver amazing sales results.

 

Swiftly is the first vendor in the industry to connect the digital and in-store shopping experience with a robust ad platform, while deepening insights using 1st party data and analytics. We offer the only system to seamlessly connect with retail customers across the entire shopping journey. With our recent Series B funding round totaling $100M, we are expanding our team with exciting times ahead.

 

Headquartered in Seattle, Washington, Swiftly is creating the future of retail technology. 


Position Summary

Swiftly is a growing organization and looking for a Product Marketing Manager to help bring Swiftly’s platform offerings (Retail, Media, Analytics) to the market. You should have some background in the retail and/or media industry so that you can help to identify market opportunities and develop the go-to-market strategies. The Product Marketing function is intended to represent the market for our Product team and the product within the market. You will be the central point of contact for our internal teams for all questions related to product positioning and functionality. 


The ideal candidate will have prior experience partnering with Product, Sales and Marketing on executing go-to-market strategies. With a current emphasis on the Media platform, success in this position requires a strong understanding of how salespeople, agencies and brands (specifically, CPG) buy and evaluate advertising campaigns within the digital advertising ecosystem. An understanding of retail media networks and digital advertising within broader CPG marketing initiatives (brand management, trade marketing, etc.), from both a technical and a strategic perspective, is preferred. This person must be a flexible cross-functional team player who is comfortable within a fast-paced environment. 

Responsibilities Include:

  • Assist with market assessments entailing competitive analysis, opportunity sizing, customer segmentation and feedback collection to help Product Managers define/refine product requirements and roadmap 
  • Execute against product go-to-market strategies including managing product Alpha and Beta testing to capture customer needs that must be met for successful launch 
  • Help with the development of product positioning, collateral, case studies, training and content for Sales, clients and external channels 
  • Support Sales and Customer Success teams in handling inbound questions on our products 
  • Partner with Sales, Product and Marketing to track and analyze product performance and drive adoption of our products

Required Qualifications:

  • 3+ years of product marketing, product strategy, advertising technology, digital advertising, or media buying/analytics a must 
  • Bachelor's degree or equivalent practical experience in marketing, business, or a related discipline 
  • Familiarity with digital advertising, retail media, app/web analytics, and/or mobile technology platforms 
  • Experience executing go-to-market plans 
  • Excellent communication skills, both written and verbal, with demonstrated experience collaborating with different teams 
  • Strong organizational, data-driven analytical and story-telling skills 
  • A fast learner and self-starter comfortable within a fast-paced environment 

Preferred Qualifications:

  • Specific knowledge of CPG advertising, retail media, retailer app, app/web analytics, loyalty programs, and/or mobile technology 
  • Experience conducting exercises applying statistics, math and analytics 
  • Experience using BI tools such as Tableau 

#LI-Remote


Working For Swiftly

We are working on a set of problems that require the best in the industry to get right. Our employees are the pillars of the future of the company and they are treated and compensated as such. We're a growing team of experienced industry professionals building an organization that can solve tough problems and values a collaborative environment. 


Every Swiftly employee: 

-Has demonstrated the ability to work collaboratively in an ambiguous, fast-paced environment 

-Takes ownership of their domain from the ground up, from inception through deployment to customers 

-Leaves their ego at the door and ensures the best idea leaves the room 

-Is always experimenting with new technologies and learning new skillsets 


If you've ever wanted to work on a project that blends a gorgeous consumer experience, sophisticated logistics, and scale that rivals the largest technology players, Swiftly is the place for you. 


Equal Opportunity Employer 

Swiftly is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Swiftly will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. Reasonable accommodations are available for qualified individuals with disabilities throughout the subsequent application process. 

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Location

We have offices in Seattle, the Bay Area, and a remote workforce.

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