GoGuardian
We envision a future where all learners are ready and inspired to solve the world’s greatest challenges.
Seattle, WA
Remote

Product Marketing Manager at GoGuardian (Seattle, WA or Remote)

| Seattle | Remote
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At TutorMe, we're on a mission to give students access to the individualized support they need to unlock their full learning potential. We do that by partnering with schools across the country to provide high-impact, on-demand online tutoring to students whenever and wherever they need it.
Named one of Built In's 2022 Best Places to Work™ and certified as a Great Place to Work® , TutorMe cultivates an inclusive, people-first work culture. As the explosive demand for virtual learning draws more learners to TutorMe, we're expanding our fully remote team of talented individuals to help us democratize world-class academic support!
TutorMe is part of GoGuardian , which is an organization helping to shape the future of digital learning by providing educators, students, and schools with tools to create engaging and equitable learning environments. We aim to change the education landscape by promoting effective teaching and equitable engagement and mitigating unfinished learning.
TutorMe is looking for a collaborative, strategic, and growth-minded Product Marketing Manager to join our fully-remote team. Reporting to our VP of Marketing, the Product Marketing Manager will proactively manage TutorMe product marketing initiatives to increase revenue in accordance with corporate goals. Priorities include becoming the expert on our audiences, defining pain points and messaging, building GTM launch plans and educational materials, enabling our sales team, and creating targeted content that amplifies the TutorMe story and differentiates us in the edtech space.
Whether you're defining the go-to-market strategy, planning and executing feature releases, or driving new product awareness and adoption strategies, your contributions will positively impact the educators and students we support.
What You'll Do
    • Define and shape target audience, positioning, messaging, and creative execution across the customer journey, partnering across our marketing, sales, and product teams
    • Collaborate cross-functionally to synthesize market, customer, product, and competitive inputs into a customer-centric, omnichannel marketing plan that optimally communicates the value of TutorMe to our B2B target audiences
    • Create content (e.g., sales enablement documentation, case studies, press releases, website copy, blog posts, etc.) that clearly articulates how TutorMe benefits partner organizations, with an emphasis on K-12 school districts and higher ed institutions
    • Serve as an expert on our customers, competition, and the broader edtech marketplace, synthesizing customer, product, and market insights and identifying new opportunities for research and analysis that can inform our strategy and GTM
    • Identify and seek new channels to reach our target audiences and determine appropriate messaging strategy
    • Keep multiple projects moving forward simultaneously and on schedule in a fast-paced startup environment

Who You Are
    • 3-5 years of product marketing experience, defining and driving new products, features, benefits, and ideas toward market launch rollout-particularly with multiple audiences in mind
    • Experience within edtech and/or marketing directly to K-12 district decision-makers and influencers
    • Analytical and metrics-driven, comfortable digging into data and gleaning insights
    • Demonstrated understanding of messaging strategy, user experience, and persuasive marketing techniques in driving engagement with new or existing features or benefits
    • A solid understanding of the complete customer product lifecycle and customer segmentation
    • Experience with gathering and utilizing customer insights
    • A demonstrated record of partnering cross-functionally across teams and levels, influencing stakeholders across the organization to achieve business results
    • Excellent project management skills with proven ability to successfully manage and execute multiple projects with different priorities and stakeholders
    • Self-motivated and desire to work autonomously
    • Experience pitching ideas to C-Level executives
    • Strong communication and interpersonal skills
    • Expert working knowledge of Google Workspace, especially Slides and Docs; experience with Adobe Creative Suite is a plus
    • Proactive, entrepreneurial style; eager to take initiative in a fast-paced, dynamic environment
    • Excited to help improve student success outcomes in education
    • Something else? Wonderful, we're curious to learn more about you

What We Offer
    • Competitive pay and 401(k) matching, and robust health, dental, and vision insurance (GoGuardian covers 90% of the premium for you and 50% for your dependents)
    • Flexible Time Off, plus sick time and a paid year-end holiday break
    • Free access to online tutoring for you and your family
    • Employee Stock Option Plan
    • Monthly Lifestyle Spending Funds (to cover everything from your cell phone bill to your Netflix subscription, to a U.S. National Parks Pass)
    • Quarterly Wellness Days (Fridays off to relax and recharge)
    • Weekly virtual yoga and meditation classes
    • Paid Parental Leave
    • Development and further training opportunities for shaping and realizing your career goals
    • Opportunity to be a key player in a high-growth, start-up environment
    • Exceptional colleagues with a passion for edtech

If you are not sure that you're 100% qualified, but you're up for the challenge-we encourage you to apply!
GoGuardian is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. GoGuardian does not discriminate against employees, applicants, interns or volunteers on the basis of race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, pregnancy, marital status, sex, age, sexual orientation, military and veteran status, registered domestic partner status, genetic information, gender, gender identity, gender expression, or any other characteristic protected by applicable law.
*Colorado residents are excluded from this opportunity.
GoGuardian is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. GoGuardian does not discriminate against employees, applicants, interns or volunteers on the basis of race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, pregnancy, marital status, sex, age, sexual orientation, military and veteran status, registered domestic partner status, genetic information, gender, gender identity, gender expression, or any other characteristic protected by applicable law.
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Where we are

Seattle, WA

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen
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What are GoGuardian Perks + Benefits

GoGuardian Benefits Overview

We believe there is no better investment than in the health and wellness of our employees. With benefits like flexible PTO, yoga and meditation classes, and professional development stipends, it’s easy to relax, unwind, and align. Your growth is our priority, both inside and outside the office!

Culture
Volunteer in local community
GoGuardian participates in local volunteer activities such as AngelHacks Hackathon, Teens Exploring Technology (TXT) and LA Food Bank.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
GoGuardian's Diversity, Equity, and Inclusion Committee has five focus areas to drive meaningful and lasting change in Community, Communication, Talent, Product & Education.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
On-site meditation twice per week
Onsite Gym
Team workouts
Team fitness initiatives include weekly in-office yoga classes
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for all parents who have been with the company for one year.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
We offer a flexible time off policy for full-time exempt employees. Full-time non-exempt employees accrue 3 weeks of PTO annually. We also offer a paid 2 week end of the year holiday break.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
We offer a $1200 learning stipend annually for personal & professional growth
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Relax, recharge, and refresh with weekly yoga classes & guided aromatherapy meditation. Whether you're a golfer or a gamer (or both), there's probably a weekly activity with your name on it.

An Insider's view of GoGuardian

What’s the vibe like in the office?

Exciting! We’ve had tremendous growth and have gone through a lot of changes over the last couple of years, but have maintained the supportive, passionate, and energetic foundations that made me join the company in the first place. The vibe is simultaneously feels relaxed and open, and like everywhere you look, people are solving difficult problems

Terence

Vice President of Customer Service and Support

What's the biggest problem your team is solving?

Our vision brings tall challenges; one of which is finding ways to sift through nearly insurmountable amounts of data, finding the important nuggets of information, then surfacing it to the right people. By using a combination of machine learning and cutting-edge data science (really), we're building better products for our users.

Zach

Lead UX Designer

How does the company support your career growth?

One of my life mantras is "When you stop learning you stop growing" and it is not possible here at GG to stop learning, as long as we take advantage of all that is available to us! Not only does GoGuardian keep us continually learning through our monthly all-hands meetings, but we have GG University and our personal learning stipend.

Susan

Account Executive, Pear Deck

How do you collaborate with other teams in the company?

The collaboration with people is really incredible. On the partnerships team, I get to work across internal teams as well as partner with our customers and thought leaders to enhance our products. I really enjoy learning from and working with our partners and everyone at GoGuardian.

Melissa

Schools Partnership Manager

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