Product Marketing Specialist B2C

| Remote
About Assurance
At Assurance we are disrupting the antiquated and inefficient world of insurance and financial services. Our team of world class software engineers, data scientists, and business professionals are modernizing how people obtain and manage their financial life all through our powerful platform ecosystem. We are rapidly growing as we expand our product offerings and global footprint, and this growth continues to present new and exciting challenges as we push our industry into its future. We eliminate waste throughout the industry and calculate the complex into simple, valuable solutions to improve people's lives. We are humble, driven, and committed to improving the lives of millions. 
We are seeking a Product Marketing Specialist to support our Medicare, Healthcare, Life, and other lines of insurance business including leading and supporting the development of the Assurance brand, go-to-market strategy, development of creative, and other initiatives focused on the customer lifecycle and success to push the business forward.

What you will do:

  • Deeply understand customers across Medicare, Healthcare, Life, and other lines of insurance and communicate needs, buying journeys, and opportunities cross-functionally.
  • Drive and support qualitative and quantitative research to inform product and marketing strategy across the customer lifecycle.
  • Make data supported recommendations regarding product and business objectives, strategy, positioning, and messaging.
  • Partner with channel owners to drive, test, execute, and optimize programs designed to drive conversion and growth.
  • Drive and/or support the creation of marketing assets e.g., email campaigns, text and push campaigns, videos, print collateral, websites, etc. to support conversion.
  • Develop relationships with industry partners to navigate complex industry regulation and navigate opportunities for expanded partner marketing.
  • Build the Assurance brand online and offline to increase mindshare with prospective customers.

To be successful in this role, you must possess the following:

  • You thrive in an environment where not everything has been figured out and it’s up to you to design the future, supported by a highly autonomous environment where you’re encouraged to test new ideas, learn rapidly, and iterate.
  • You are a customer-centric problem solver and understands how the customer experience can impact brand perception and conversion for sustainable long-term growth.
  • 2+ years of experience in a product marketing, content, brand, or channel management role.
  • Ability to work closely with and influence cross functional teams, including product management, channel marketing, sales, and support.
  • Customer-focused ability to deeply understand needs and develop insights that shape marketing plans and influence product roadmaps.
  • Desire to build world-class products and solve extremely hard problems, with a high level of curiosity and an insight backed approach.
  • Ability to translate marketing efforts into easy to consume information for business leaders – clearly showing where a customer learned of our brand to inform their likely
  • buying behavior.
  • A well-organized approach to your work coupled with an ambitious drive to get things done, set huge goals, then achieving them.
  • Data-driven mindset leveraging a highly analytical approach to rapidly test performance, find opportunities, and build business cases.
  • Ability to plan and execute solutions in a complex industry.
  • Ability to balance multiple priorities and complete tasks on time.
  • Bachelor’s degree or relevant experience in digital marketing.
  • Experience in the insurance and/or financial services industry preferred.

The following is highly desired:

  • Basic HTML & CSS coding ability, in addition to intermediate SQL writing ability
  • Understanding of content marketing & SEO
  • Speed and precision
  • Constantly challenging the status quo

Please review our CCPA policies here.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • DB2Databases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

We're located in the heart of downtown Seattle at the corner of 5th and Madison, conveniently between Westlake Center and Pioneer Square.

An Insider's view of Assurance

What’s the vibe like in the office?

“We're all so friendly and open to working and collaborating. We care for each other's work and personal health so that we can all be strong and grow together. No teammate gets left behind.”

Adrienne

Partner Marketing Specialist

What does your typical day look like?

“If I write code in the morning it often goes out on the same day, impacting thousands of customers and often having a noticeable change on our 'mission control' style dashboards throughout the office.”

Alex

Senior Software Engineer

What makes someone successful on your team?

“Everybody is very smart but not arrogant. In the data team, especially, everybody puts the team first over themselves - there are no egos. It is always about making things better for the team and the business.”

Callum

Director of Data Engineering

How do your team's ideas influence the company's direction?

We are calculated decision-makers. Every idea is a potential experiment waiting to be tested. We drive the business forward by rapidly iterating on several ideas leveraging the data to tell us which direction we should take next.

Megan

Principal Data Scientist

What are Assurance Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Assurance provides flexible start and end times for our employees
Remote Work Program
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Happy hours are hosted Once per week.
Parking
We offer employees A parking subsidy.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
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