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Product Marketing Specialist

| Bellevue


You: Sr. Product Marketing Specialist is will be a key enabler for all facets of our GTM strategy as it pertains to the Apptio portfolio of products, specifically as it pertains to the lower enterprise. This includes product messaging, sales and partner enablement, launch, demand generation programs and post-sale customer adoption. The position requires the ability to simplify complex topics, excellent written and oral communication skills and the ability to influence and drive initiatives across cross-functional teams. The Sr. Product Marketing Specialist will be expected to deliver crisp compelling product messaging, a go-to-market plan and strategy for their product and be the chief evangelist for their business. They must have the ability, confidence, and willingness, to roll up their sleeves and work directly with customers, sales, senior executive leaders, product and various other departments.

What We Want You to Do

  • Oversee the marketing of the Apptio product portfolio
  • Develop components of the GTM plan and oversee its implementation
  • Ensure all marketing and sales tools adheres to messaging and positioning
  • Connect with customers to gather feedback on Apptio’s value proposition
  • Partner with corporate marketing to create effective marketing campaigns
  • Partner with sales teams to create sales tools that help them in all phases of the sales cycle
  • Partner with product management to distill key functionality and benefits
  • Track and report out GTM business results, key insights and strategy to key stakeholders

Basic Qualifications:

  • A Bachelor’s degree in marketing, business, technology, or relevant fields of study such as computer science

Preferred Qualifications:

  • We are looking for someone who is excited to work in a fast moving, high growth company for an opportunity to drive revenue growth and advance your career.
  • Excellent organizational, analytical, and problem solving skills
  • Team player with solid communication and presentation skills
  • Ability to work independently & proactively in a dynamic and aggressive high growth environment.
  • Solid understanding of key business challenges within IT, top IT initiatives, industry forums, groups and buying processes
  • Ability to translate conversations with customers, sales and services in compelling, clear and actionable programs
  • Experience with financial applications and concepts is a plus
  • Excellent written and communication skills and ability to communicate complex concepts by storytelling in a crisp and simple way

The Company

Apptio is the leading software to fuel digital transformation. We help technology and finance leaders make smart decisions as they plan, analyze, and optimize technology investments in pursuit of digital transformation. Apptio’s software uses machine learning to translate technology costs and utilization across on-premises systems, vendors, projects, agile and cloud systems into a holistic, business-centric view. With Apptio, IT leaders make smarter digital transformation investments. Companies of all sizes and geographies trust Apptio to fuel their digital transformation, including 50% of the Fortune 100. For more information, please visit www.Apptio.com. 

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

Bellevue is just across the lake from Seattle. A 5 minute walk to transit, free parking, food trucks, and plenty to do after work.

An Insider's view of Apptio

What are some social events your company does?

Apptio has an annual company holiday party and an annual company summer picnic. In Products & Engineering, we also have release parties, hackathons, white elephant gift exchanges, and teams occasionally host a 'Bite of Apptio', which is a food happy hour with different themes. The social events are a great way to meet coworkers from other teams!

Kalise Ball

Software Development Engineer II

What projects are you most excited about?

We’re improving our deployment methods and it’s really exciting. We’re using modern technologies to reduce deployment failures, increase developer velocity and empower engineers to own their own applications. We’re exploring cutting edge technologies and contributing to well-known and highly regarded open-source.

Lee Briggs

Principal Infrastructure Engineer

What does career growth look like on your team?

Each person is empowered to make choices every day that have direct impact on everyone's success. All ideas are given fair consideration. In my 5+ years here I have seen great career growth - everything from junior engineers right out of college up to highly experienced leaders encouraged to take that next big step.

Tanner Means

Senior Software Development Engineer

How do you empower your team to be more creative?

I constantly ask what is speeding them up or slowing them down. I ask for things to be thought of as "what if" and "why not". Oftentimes, especially in a team setting, a solution is simpler than expected. Collectively, we can solve most problems on our own, but for the things that need muscle or grease, I make those my priority.

Jarod Greene

VP, Product Marketing

What are Apptio Perks + Benefits

Apptio Benefits Overview

Apptio benefits include Company-Paid employee health, dental, vision, life, and disability insurance, Apptio stock and generous contributions to a health savings account. We also offer participation in a flexible spending account, 401k, employee stock purchase plan and other voluntary programs.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
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