Programs Marketing Manager, Games at Unity Technologies

| Bellevue
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The Opportunity

Unity Technologies is looking for an experienced Senior Program Marketing Manager who's passionate about Account-Based Marketing to join the Demand Generation team. We are growing rapidly and you will be critical in redefining our go-to-market strategy and scaling the business into new and existing verticals.

In this role, you will support our demand generation and account-based marketing programs within our Games verticals. This role requires broad marketing experience and execution on content distribution, email nurtures, web chatbot, and content flows along with performance marketing coordination and project management. You are responsible for each vertical’s performance from end to end strategizing the efficient content promotion and channel mix for funnel conversions to support our revenue contribution goal.

You breathe all things digital, content marketing, data analytics, and are passionate about new business opportunity creation. You have proven experience partnering closely with GTM teams across industries to generate target account engagement and revenue.

What You’ll Be Doing
  • Own the implementation, and operations of a multi-channel demand generation program to deliver qualified leads. You will ensure the programs will impact new business opportunities to our Sales teams through a variety of tactics
  • Develop compelling ABM programs and identify areas of optimization to successfully engage target upmarket accounts moving them effectively through buyer’s journey to drive pipeline and revenue
  • Partner closely with individuals and teams across the organization (including Sales, Product Marketing, Design, Web, etc.) on account and content strategy, planning and executing multi-channel programs inclusive of emails, webinars, digital, direct mail, etc
  • Lead all aspects of campaign spend and return on investment for ABM efforts while formulating in-depth analyses via Eloqua reports, Terminus, SFDC and other tools or dashboards
  • Design, build, and maintain lead flow and campaign attribution while consistently optimizing to achieve outstanding marketing operations and processes
  • Report on progress and metrics for campaigns such as web conversion rates, volume, drop rates, asset pipeline performance, and other online tactics
What We’re Looking For
  • Marketing experience with preference for integrated campaign marketing, and Account Based Marketing programs
  • A successful track record of developing, executing and measuring demand generation and pipeline-building marketing programs in multifaceted environments
  • Experience with marketing tools for demand generation like Salesforce, Marketo, Eloqua, Terminus, 6Sense, etc.
  • You are data oriented and analytically minded: You are able to structure, implement, and evaluate growth experiments with creative and innovative approaches
  • Outstanding project management and communication skills in a fast-paced environment
You Might Also Have
  • Experience marketing B2B/SaaS products
  • Positive outlook and a self-starter mentality when working in a collaborative environment and partnering across many teams
  • You have an understanding of paid media campaign management with Facebook, LinkedIn, Instagram, Programmatic, etc.
  • Experience building and managing account-based marketing campaigns and programs
Life at Unity 

Unity is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. 

The company’s 1,400+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than three billion times per month in 2019 on more than two billion unique devices. For more information, please visit www.unity.com.   

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

 #LI-OB1 

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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • PeriscopeAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • FavroManagement

Location

Our office is located in the heart of downtown Bellevue, where we are surrounded by a variety of shops, restaurants, and entertainment.

An Insider's view of Unity Technologies

What are some social events your company does?

I think everybody loves the annual holiday party, and this past summer we had a company picnic that was a huge hit. My team is developing a robust events program of not only regular social functions, but also events that encourage wellness and community involvement! One of my personal favorites is the office yoga.

Casey

Workplace Experience

How has your career grown since starting at the company?

Since joining Unity, the freedom and independence offered here has helped me grow tremendously. I’ve been able to work on the technologies that interest me, and work with those that have a lot of knowledge and background in the field.

Tom

XR Developer

How do you empower your team to be more creative?

I've found that creativity requires autonomy, trust, and clarity. Autonomy to define a problem and collaborate to find the best solution. Trust or "psychological safety" to ensure diverse perspectives are openly shared and considered. And clarity, so everyone knows at a high-level what success looks like and are working towards shared goals.

Brandi

Head of Product Management, Cloud Services

What kinds of technical challenges do you and your team face?

One significant challenge we face is working with multiple web frameworks within the same website. Being a product of geographical separation as well as multiple acquisitions, our dashboard isn't as integrated as we would like. We work to maintain a balance between rewriting code and ensuring that we continue to deliver a high quality experience.

Rohit

Sr. Software Engineer, Cloud Services

What are Unity Technologies Perks + Benefits

Unity Technologies Benefits Overview

Unity provides a complete benefits package for each of our regions; including medical and dental coverage, vision care and a health care spending account for use on services of your choosing. Many of our packages also include wellness coverage with local partners including gyms and boutiques in your area.
In addition to our health benefits, Unity offers a work-from-home budget that allows employees to cover expenses which make their remote working conditions as comfortable as possible during the pandemic. While in the office, employees can enjoy an array of food and beverage, and an awesome workplace with top rated spaces for work and entertainment!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Unity provides daily lunches and occasionally provides treats & smoothies for breakfast!
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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