Senior Analyst, Marketing Data

| Seattle
The Role
We’re looking for a curious and passionate Senior Analyst who is driven to unlock the story behind the data and does not shy away from complexity and ambiguity. An essential partner to the Marketing team at Outreach, you provide your expertise to find opportunities for growth and marketing optimization. Your skills include the technical ability to pull and stage data from multiple systems, the programming proficiency to create sophisticated algorithm and data mining strategies, the statistical chops to interpret data in a meaningful way, the business acumen to analyze that data to pull out key findings, and the storytelling skills to communicate the results of your analysis in a way that business partners can consume and take action on.

Your Daily Adventures Will Include

  • Drive the strategy, design, and implementation of experiments and models to empower success of Outreach marketing initiatives
  • Create data pipelines from internal and third-party data to fuel analytics solution and strategic recommendations for online targeting and digital media marketing goals
  • Run experiments to assess the true impact of marketing campaigns
  • Develop our capabilities in using customer behavior data to drive engagement and retargeting throughout the marketing funnel
  • Conduct deep-dive analysis that provides marketing team with answers to “Why?”, “How?” and “What’s next?”
  • Lead conversations around definition and governance of KPIs for Outreach
  • Own the design, development, and maintenance of ongoing dashboards and their underlying data sets
  • Confidently present outcome of analysis and recommendations to executives and team leaders
  • Provide predictive forecasting of future performance, using sound statistical models
  • Grow our best practices around reporting quality, data hygiene, and data governance
  • Provide analytics-oriented thought leadership to technical and non-technical audiences to drive data-driven decisions

Our Vision Of You

  • 8+ years professional experience
  • 4+ years data science experience supporting marketing team
  • BS degree in a quantitative discipline
  • Proven ability to develop and productionalize sophisticated data mining and modeling solutions
  • Demonstrated examples of surfacing key insights and/or predictive forecasting models that subsequently drove business changes with measurable lift in performance
  • Experience with enabling self-serve analytics and coaching stakeholders on data literacy fundamentals
  • Fluency in Python, R or Julia, and experience building repeatable processes around modeling techniques
  • Advanced SQL with proficiency in query optimization techniques on large data sets
  • Solid technical database and data modeling knowledge
  • Experience with multiple reporting suites, such as Domo, Power BI or Tableau
  • Consummate storyteller; experience translating findings into compelling recommendations, polished deliverables, and actionable programs
  • Strong business acumen with depth to relate commercial business strategy to analytics asks
  • Ability to communicate complex concepts in a clear and concise manner to audiences from staff to senior executive level

Why You’ll Love It Here
• 100% medical, dental, and vision coverage for full-time employees
• Unlimited PTO (and people actually use it!)
• 401k to help you save for the future
• Company-organized and personal paid volunteer days to support the community that supports us
• Fun company and team outings because we play just as hard as we work
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network)
• A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen

Read Full Job Description

Location

Our Lower Queen Anne office is located along the beautiful Elliott Bay waterfront north of Belltown, near Myrtle Edwards Park.

What are Outreach Perks + Benefits

Culture
Volunteer in local community
Outreach organizes quarterly events for employees to volunteer together in the community. We also offer paid time off for volunteer days.
Friends outside of work
Eat lunch together
Intracompany committees
Outreach offers amazing groups such as OWN (Outreach Women's Network), Gals & Sals, and a Diversity & Inclusion committee that offer networking and development opportunities, and host fun events.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
All employees receive a basic life insurance plan at the $100,000 level. Employees can elect voluntary life insurance if they would like additional coverage beyond the $100,000 level.
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Outreach offers unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Outreach offers unlimited PTO.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
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