We deliver digital workflows that create great experiences and unlock productivity.

Senior Campaign Manager, Paid Media for EMEA at ServiceNow (Remote)

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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

As the Sr Campaign Manager, Paid Media for EMEA you will drive paid media strategy/planning, thought leadership, execution, measurement, and optimization for ServiceNow’s Brand Campaign in EMEA. You will partner with a cross functional team of internal stakeholders, including Demand Marketing, Digital Acquisition, Creative, Global Integrated Campaigns, Thought Leadership content and Digital Analytics and other channel planning leads. You will work closely with Director, Brand Campaigns to translate business objectives into media briefs, and work closely with our media agency to lead media briefings, manage budgets across all channels, create campaign tests and learn agendas, and communicate campaign performance and impact.
Key Responsibilities

· Brand Media Strategy - developing paid media strategies and plans to support upper funnel business goals and priorities targeting key audiences in EMEA

· Translate business requirements and objectives into strategic media briefs, and program manage media campaign dependencies with cross-functional teams and agency partners.

· You will partner with the Director, Brand Campaigns to track and present cross-channel learnings to marketing leadership.

· You will partner closely with media agency throughout the campaign lifecycle, including the media briefing, audience strategy, media partner selection and budget allocation, ad operations, campaign measurement and optimization, and post-campaign analysis and insights

· Be proficient in creating and implementing learning agendas with actionable insights

· You will manage the media campaign launch calendar. Project manage the delivery of end-to-end media campaign execution in a timely and seamless manner.

· Be accountable for monthly media budget tracking. Manage billing, invoicing and PO process.


· 12+ years of work experience and a Bachelor’s Degree in Marketing, Brand, Advertising and/or Communications or relevant work experience

· Proven ability in developing and driving brand media strategies in EMEA

· Proven ability in executing programs to increase awareness of tech and B2B brands

· Expertise in brand media strategy, inclusive of executing channel programs in key brand media channels such as display, social, programmatic, digital video (OTT, CTV, OLV etc.), content programs, linear TV, OOH, experiential etc.

· You have experience in developing narratives, storylines, and 360 experiences of branded/sponsored content with leading media outlets in EMEA

· You have mastered standard media metrics and KPIs used to measure digital campaigns. You are fluent in identifying campaign insights and presenting learnings to the marketing team

· Your superpower is being detail oriented and organized, and you love to bring order from chaos. You enjoy working independently in a fast-paced environment. You have project managed complex programs with multiple stakeholders.

· You have experience and understanding of the digital marketing ecosystem and data flow across platforms, including account-based marketing platforms, programmatic platforms, social platforms, measurement platforms, CRM, etc.

· You have previously managed a global media agency.

· You’ve worked on multi-channel marketing campaigns that drive customer journeys into web, marketing automation, and CRM systems

· Some travel around 20%

· Added plus, if you speak French or German

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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Where we are

We’re on the edge of Lake Washington at Carillon Point in Kirkland. Right now, we're physically distanced but trying to stay socially connected!

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Volunteer in local community
Through our #GivingAtNow program, our Kirkland offices schedules volunteer opportunities throughout the year.
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Purchase company stock at a 15% discount semi-annually
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Work remotely on occasion as needed.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
ServiceNow offers unlimited paid vacation time starting at Day 1.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Pre-tax contribution plan for commuter expenses.
Company Outings
Site social activities periodically
Game Room
Stocked Kitchen
Happy Hours
Steps away from awesome restaurants and bars.
Free parking
Pet Friendly
Professional Development Benefits
Tuition Reimbursement
Up to $5,250 reimbursed annually for qualified expenses
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

An Insider's view of ServiceNow

What’s the vibe like in the office?

This is an idea space. It’s a place where we’re all operating on the same wavelength. We’re all interested in what we’re working on, right? And you hear it in people’s voices. You see it in people’s work.


Software Developer

What does your typical day look like?

There’s never a day where I don’t feel like I’m doing something purposeful or valuable to my team or company.


Business Systems Analyst

How does the company support your career growth?

It’s a good place to be in, in that it’s a company that’s growing very fast, but it doesn’t have that big company feel. You don’t feel like a number in a system and you can articulate and know where you want to go. There are people here who can help you get there.


Account Executive

What’s the vibe like in the office?

ServiceNow is unique because the people in this company are so incredibly special and unique. I can't think of enough kind words and amazing words to say about them. They really are my family.


Senior Manager, Global Sales Development

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