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Senior Campaign Manager, Paid Media for EMEA

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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

As the Sr Campaign Manager, Paid Media for EMEA you will drive paid media strategy/planning, thought leadership, execution, measurement, and optimization for ServiceNow’s Brand Campaign in EMEA. You will partner with a cross functional team of internal stakeholders, including Demand Marketing, Digital Acquisition, Creative, Global Integrated Campaigns, Thought Leadership content and Digital Analytics and other channel planning leads. You will work closely with Director, Brand Campaigns to translate business objectives into media briefs, and work closely with our media agency to lead media briefings, manage budgets across all channels, create campaign tests and learn agendas, and communicate campaign performance and impact.
Key Responsibilities
 

· Brand Media Strategy - developing paid media strategies and plans to support upper funnel business goals and priorities targeting key audiences in EMEA

· Translate business requirements and objectives into strategic media briefs, and program manage media campaign dependencies with cross-functional teams and agency partners.

· You will partner with the Director, Brand Campaigns to track and present cross-channel learnings to marketing leadership.

· You will partner closely with media agency throughout the campaign lifecycle, including the media briefing, audience strategy, media partner selection and budget allocation, ad operations, campaign measurement and optimization, and post-campaign analysis and insights

· Be proficient in creating and implementing learning agendas with actionable insights

· You will manage the media campaign launch calendar. Project manage the delivery of end-to-end media campaign execution in a timely and seamless manner.

· Be accountable for monthly media budget tracking. Manage billing, invoicing and PO process.

Qualifications


· 12+ years of work experience and a Bachelor’s Degree in Marketing, Brand, Advertising and/or Communications or relevant work experience

· Proven ability in developing and driving brand media strategies in EMEA

· Proven ability in executing programs to increase awareness of tech and B2B brands

· Expertise in brand media strategy, inclusive of executing channel programs in key brand media channels such as display, social, programmatic, digital video (OTT, CTV, OLV etc.), content programs, linear TV, OOH, experiential etc.

· You have experience in developing narratives, storylines, and 360 experiences of branded/sponsored content with leading media outlets in EMEA

· You have mastered standard media metrics and KPIs used to measure digital campaigns. You are fluent in identifying campaign insights and presenting learnings to the marketing team

· Your superpower is being detail oriented and organized, and you love to bring order from chaos. You enjoy working independently in a fast-paced environment. You have project managed complex programs with multiple stakeholders.

· You have experience and understanding of the digital marketing ecosystem and data flow across platforms, including account-based marketing platforms, programmatic platforms, social platforms, measurement platforms, CRM, etc.

· You have previously managed a global media agency.

· You’ve worked on multi-channel marketing campaigns that drive customer journeys into web, marketing automation, and CRM systems

· Some travel around 20%

· Added plus, if you speak French or German

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.


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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

4400 Carillon Point, Floor 4, Kirkland, WA 98033

An Insider's view of ServiceNow

How would you describe the company’s work-life balance?

I am a working mom, and I appreciate the privilege of being able to work from home when I need to adjust my hours. I could be offline for two hours in the middle of the day because there's a school event for my kids. To be able to do so without the pressure of, "Oh my goodness! Now it's going to make me look bad," I don't take that for granted.

Kurdin

Manager, Strategy & Operations

What does your typical day look like?

I work in global cloud services and constantly collaborate with people–every day is different. I could be working on product design, collaborating with folks in other organizations, driving decisions, assessing technology, and talking with customers.

Bill

Distinguished Systems Architect

What does career growth look like on your team?

Since joining ServiceNow, I've built out my leadership team, and 60% are women. My goal for my team is to create opportunities and a platform to showcase the incredible impact that they're having on the business, whether that's having them lead a critical initiative with cross-functional visibility or present during a C-suite meeting.

Vanessa

President, ServiceNow.org

How do your team's ideas influence the company's direction?

In this expanding hybrid world, people conduct millions of transactions on a regular basis, creating more data and processes to manage. So, continuing to offer new solutions, while scaling to the expectations of the modern world, is a challenge we are excited to take on. We are driving new levels of productivity, automation, and innovation.

Pat

Chief Technology Officer

What are some things you learned at the company?

Sometimes, we feel a little self-conscious. We may feel intimated or too shy to share our points of view. But in order to make an impact, we need to be able to trust our voice.

Ying

Director, Product Design

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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