Company Description

PayScale is the world leader in modern compensation software. We believe data-informed discussions about compensation benefit both employers and employees and that greater pay transparency promotes equity, engagement and employee retention. We are bringing the dark art of compensation into the light by helping individuals understand the right pay for their position and more than 7,000 businesses retain and manage their largest investment: their people.

We’re transforming the compensation industry and are looking to bring on talented professionals like you with diverse perspectives. At PayScale, we acknowledge and value our differences as well as our combined strengths. We want all employees, regardless of their background, to feel respected personally and professionally. We foster a working environment that generates new ideas, promotes ownership and experimentation and encourages highly motivated individuals to be truly creative. Are you bright, tenacious, and inventive? If so, PayScale may be the perfect place for you to grow your career!

Job Description

The Role:

***Please submit writing samples with application and/or link to writing portfolio***

This Senior Content Strategist will drive both B2B and Consumer content strategy, reporting directly to the Director of Content Marketing. This pivotal role impacts the organization by building awareness around how PayScale can help individuals and employers have better conversations around pay, while improving user engagement, growing traffic, and optimizing conversions. This individual's work will position PayScale as a leader on compensation topics such as pay transparency, pay brand, salary negotiation, pay equity, variable pay, and the business impact of a smart compensation plan. In this role, you will:

• Drive and develop the long-term content vision and execution plan serving our multiple audiences.
• Analyze content performance against key business metrics and report out to the team on a regular basis, and adjust strategy/tactics as needed to meet business objectives.
• Identify missed opportunities and gaps in our content and then create tactical plans to address, collaborating with the rest of the team.
• Drive editorial calendar planning from blog posts to proprietary studies/reports, aligning to funnel stages, personas, segments and content mapping to the customer and consumer journey.
• Work with partners, designers, developers, and data scientists on content-related projects.
• Act as project lead for content packages from inception to launch.

The Person:

You are part digital strategist, part visionary, and part project manager. You love solving problems and identifying how content can engage an audience and move them toward a behavior. Your passion for measurement is only exceeded by your love for a great story. The ideal individual for this opportunity brings the following to the table:

• You show a strong writing/editing background, and a facility with B2B and consumer topics.
• You are analytical and love spending time in data to develop actionable insights. You believe that data should be used to drive decisions and validate (or invalidate) assumptions.
• You have a familiarity with Marketing Automation tools like Marketo, Hubspot, Eloqua, Salesforce, and/or Bizible.
• You have demonstrable experience with metrics/analytics tools (bonus points for Google Analytics and Domo!) and can build spreadsheets that help answer critical business questions.
• You are well-versed in working in a variety of content management systems including WordPress.

Qualifications

The Requirements:

• Bachelor’s Degree preferred – in Journalism, Marketing (or related fields.)
• 10+ years of experience in content marketing / strategy.
• You have strong knowledge of SEO standards, methodologies and tools.

Additional Information

PayScale provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. PayScale complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

Benefits We Offer:

• Unlimited Paid Time Off policy
• 100% company paid medical/vision/dental/prescription premiums for employees (50% for eligible dependents and partners)
• Four Flexible Spending Account (FSA) options for pre-tax employee allocations towards:
• Medical
• Dependent Care (can be used towards day care costs!)
• Parking
• Transit
• Long Term Disability, Short Term Disability, and Company-paid Life Insurance
• Maternity and Paternity Leave
• 10 paid holidays!
• 401k with company match