Senior Demand Generation Marketing Manager

| Seattle
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Ekata provides global identity verification via enterprise-grade APIs and a SaaS solution. Our product suite is powered by Ekata Identity Engine, the first and only cross-border identity engine of its kind. It uses complex machine learning algorithms across the five consumer attributes of email, phone, name, physical address, and IP to derive unique data links and features from billions of real-time transactions within our customer network and the globally sourced data of our graph. Businesses around the world including Alipay, Stripe, Airbnb, and Microsoft leverage our solutions to approve more good transactions, reduce friction, and find fraud.

Ekata is looking for a Senior Demand Generation Marketing Manager to own our global content strategy, the “awareness” and “interest” portions of our marketing funnel, as well as all demand and lead generation efforts for our enterprise sales teams. This role will work closely with the rest of the marketing team, sales teams, revenue operations team, product marketing as well as our outside resources and agencies. A successful candidate will have experience researching industry trends across the globe, developing full-funnel campaigns for enterprise teams, and 7+ years’ experience marketing a B2B SaaS or data product globally.
 

Our Senior Demand Generation Marketing Manager will be focused in three main areas:

  • Managing all content marketing, from global brand awareness and thought leadership campaigns to social media management, blog sharing, and more.
  • Creating interest campaigns (email nurtures, etc.) to funnel our audience from brand awareness to product consideration.
  • Creating targeted campaigns that feed our Enterprise teams qualified new business and current customer expansion leads.

Based on these focus areas, the following are required for all applicants:

  • Expert in content strategy, including global regional efforts. Must be an excellent writer: engaging, personable, intelligent, and grammatically perfect. Writing samples are required.
  • Must have 3+ years’ experience in Marketo, building email nurtures, complex programs, landing pages, managing data, and reporting results.
  • Growth marketing mindset: Focused on lifetime value, building trust through the marketing funnel and beyond, from customer loyalty to brand advocacy.

This role will work closely with the rest of the marketing team, sales teams, revenue operations team, product marketing as well as our outside resources and agencies. We’re looking for someone to join our team who is an engaging B2B writer, metrics driven, smart, adaptable, and motivated by demand generation for a growth company.
 

In the Senior Demand Generation Marketing Manager role, you will

  • Primary engagement strategist: You will research, document, and train our team and company on how to engage and build trust with our target personas within each industry we target globally. This will include writing content, emails, managing social channels, and assisting sales with outreach. 
  • Create campaigns and content that are relevant to our target audience and effectively funnel leads from brand awareness to product interest, helping us fulfill our growth lead quota month over month.
  • Partner with sales teams to create email sequences to increase MQL (lead) to SQL (opportunity) conversion rates.
  • Make data-driven decisions: Manage and report on your marketing campaigns’ digital performance metrics and analytics.
  • Collaborate with other marketing managers on processes and procedures that need to be optimized (and how to optimize them), and how to elevate our strategies and campaigns for optimal ROI and growth.
  • The right person for this role will grow into managing lead generation campaign strategy across Mid-Market, EMEA, and APAC channels as well as Enterprise within the first 6 months.

Our ideal Senior Demand Generation Marketing Manager will have: 

  • 7+ years’ experience in B2B marketing with a portfolio of successful content creation, international lead generation programs and growth marketing.
  • Experience researching industry trends as a basis for new campaigns, search terms, and content.
  • Talent for creating engaging content about complex business problems and solutions.
  • Experience creating personalized digital experiences/campaigns to attract enterprise-level leads and expansions.
  • Demonstrated time and project management abilities, especially an ability to manage complex projects with a lot of moving parts, balancing competing priorities in a fast-paced environment.
  • A natural problem solver: creating order out of chaos, strategy out of ambiguity, and evoking trust from strangers.
  • Self-directed and creative thinker; ready to proactively bring new ideas to the table, solve problems and take risks, to find new and innovative ways to improve results.
  • A disdain for complacency; able to think and act outside the confines of the job description, desire to contribute value in other areas as part of a small team, and drive to always be evaluating new ideas and approaches for improving results.

We help cross-border digital commerce companies grow their revenue by maximizing predictability of good transactions. From our Transaction Risk API delivered in under 100ms for pre-authorization models through to our robust manual review tool, Pro Insight, our identity verification product suite verifies over 1.8B requests per year in 238 countries for 1700+ companies, including:

  •   Seven of the ten largest US retailers
  •   Six of the ten top global marketplace companies
  •   Five of the top ten global retailers 
  •   Two major card brands
  •   Top 3 global online travel and hospitality sites
  •   Integrated with the top 5 global fraud platforms

We have strong company values and culture and would love to share why ours is an opportunity worth considering. We appreciate and respect diversity and are an equal opportunity employer.

Unwavering in our pursuit of standardizing global identity data, we are approachable, real people that genuinely care about the success of those we partner with. With a commitment to service, innovation, and ownership, Ekata is a dynamic place to work for folks who want to make an impact on a global scale. We provide learning & development opportunities for each employee and promote work-life flexibility through self-managed time off. Headquartered in downtown Seattle, Ekata is growing internationally with offices in Budapest, Amsterdam, and Singapore. 

To learn more about the experience of working at Ekata, visit: https://ekata.com/careers/.

Ekata prides itself on celebrating diversity, inclusivity, and being an equal-opportunity employer.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • CatsLibraries
    • ShapelessLibraries
    • SparkFrameworks
    • AkkaFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • DynamoDBDatabases
    • RedshiftDatabases
    • ElasticsearchDatabases
    • SolrDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM

Location

We’re located in the heart of Downtown Seattle, in the Rainier Tower, just steps away from public transportation, restaurants, and businesses.

An Insider's view of Ekata

How do you collaborate with other teams in the company?

I run two analytics teams at Ekata, one ensuring the quality of our data, the other proving value to customers. These lead me to work closely with almost every team, from engineering and infrastructure, to product and sales. What always impresses me here is everyone's willingness, whether executive or intern, to jump in and solve problems together.

Trevor

Director, Solutions Architecture

How has your career grown since starting at the company?

By leaps and bounds…I started out in a sales role, then a Team Lead, managed a team of SDRs, and am now a Sales Manager working with a team of driven and intelligent individuals--all within a 4-year timeframe. It’s been challenging and fun all at the same time and now I’m looking forward to the next chapter which encompasses helping my team thrive.

James

Account Executive, Inside Sales Manager

How do you make yourself accessible to the rest of the team?

It may sound simple but it’s just honesty and respect for one another, and I try to lead by example. I do this through regular 1:1s with all team members where they run the agenda. Beyond formal 1:1s we utilize our open office layout to encourage drive-bys, open discussions and debates. We leverage technologies to create real-time communication.

Beth

VP, Global Marketing

What are Ekata Perks + Benefits

Ekata Benefits Overview

We believe in the importance of investing back in our team. We have a fully stocked kitchen, weekly events, self managed paid time off, onsite massages, and an annual learning and development budget. Every Friday, we host an event in our office to celebrate our milestones and successes.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Unconscious bias training
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Ekata sponsors a family oriented event annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Ekata hosts company outings annually.
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Ekata offers employees professional development opportunities like an annual individual budget for training, onsite training courses, and the ability to attend job related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks
Paid industry certifications
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