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Senior Digital Acquisition Strategist - Emerging Businesses

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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

Role: 

We are seeking a dynamic Senior Digital Strategist who wants to be a part of our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). We are seeking an individual who has a proven track record for managing complex operations while building exceptional relationships. This person will act as the stakeholder-facing arm of DASO, advocating for ServiceNow internal teams’ digital needs and keeping them up to date with actionable insights about campaign performance. They will help define strategy for digital acquisitions and drive cross-team execution of successful digital campaigns on behalf of their clients. 

The ideal candidate has extensive experience in Digital strategy, account management and running operationally complex programs. They have a proven track record of meeting customer goals and achieving excellent client satisfaction. They have expertise in the digital advertising landscape (primarily display programmatic, SEM, SEO, paid social, email, analytics and attribution) 

What you get to do in this role: 

  • Work with stakeholders on new initiatives and/or strategic projects to understand their digital needs, goals and best metrics for success. These initiatives can be supporting new product lines that are either developed internally or acquired through mergers 

  • Evaluate client’s current business, provide consultancy and expertise to educate client on digital acquisition. Devise and drive strategy on how to integrate DASO and form partnership. This could include creating or working with regional Account Strategy team on strategic full funnel- multi-channel media plans and playbooks for optimal targeting, bidding and inventory strategy. 

  • Evaluate opportunities for interconnectivity with existing ServiceNow campaigns, sales initiatives, cross-sell, upsell. Manage integration with wider marketing team when needed as well as global roll out. 

  • Partner with all internal teams needed to integrate and launch campaigns (ie. Ad Ops, AMs, Adtech, Email, Search team). Assure all moving parts are clearly planned for and own communications to wider team and stakeholders. 

  • Work with external partners such as ad technology companies and ad agencies to facilitate all client needs and evolve digital acquisition strategy when needed. 

  • Own process of obtaining of all creative and tracking assets needed to launch campaign 

  • Work with clients and respective executional teams for campaign optimizations and developing best practices in order to hit client goals. 

  • Provide scorecards to management team and own campaign maintenance report and other detailed reports related to the forecasting and performance of campaigns 

  • Develop and deliver weekly health reports/check-ins, monthly summaries and QBRs for clients and leadership team 

  • Partner with finance for PR/PO and Invoicing reconciliation  

  • Own integration, campaign, and innovation roadmap related to initiative. 

  • Support DASO leadership team on special projects as needed. 

  • Assure complete customer satisfaction through all stages of the process from booking to billing 

Qualifications

Qualifications: 

  • 15+ years of digital acquisition and digital operations experience 

  • Experience running large scale programs and complex client relationships 

  • Expertise in the digital advertising landscape and related technologies 

  • Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus 

  • Well versed with the execution of digital advertising campaigns 

  • Outstanding interpersonal skills, relationship builder 

  • Strong experience developing operational workflows 

  • Proficient excel, Powerpoint an presentation skills 

  • Ability to build models using digital metrics to predict costs and performance 

  • Comfort with business analytics and producing data-driven insights and reporting 

  • Experience with attribution models and optimizing to the marketing funnel 

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

4400 Carillon Point, Floor 4, Kirkland, WA 98033

An Insider's view of ServiceNow

How would you describe the company’s work-life balance?

I am a working mom, and I appreciate the privilege of being able to work from home when I need to adjust my hours. I could be offline for two hours in the middle of the day because there's a school event for my kids. To be able to do so without the pressure of, "Oh my goodness! Now it's going to make me look bad," I don't take that for granted.

Kurdin

Manager, Strategy & Operations

What does your typical day look like?

I work in global cloud services and constantly collaborate with people–every day is different. I could be working on product design, collaborating with folks in other organizations, driving decisions, assessing technology, and talking with customers.

Bill

Distinguished Systems Architect

What does career growth look like on your team?

Since joining ServiceNow, I've built out my leadership team, and 60% are women. My goal for my team is to create opportunities and a platform to showcase the incredible impact that they're having on the business, whether that's having them lead a critical initiative with cross-functional visibility or present during a C-suite meeting.

Vanessa

President, ServiceNow.org

How do your team's ideas influence the company's direction?

In this expanding hybrid world, people conduct millions of transactions on a regular basis, creating more data and processes to manage. So, continuing to offer new solutions, while scaling to the expectations of the modern world, is a challenge we are excited to take on. We are driving new levels of productivity, automation, and innovation.

Pat

Chief Technology Officer

What are some things you learned at the company?

Sometimes, we feel a little self-conscious. We may feel intimated or too shy to share our points of view. But in order to make an impact, we need to be able to trust our voice.

Ying

Director, Product Design

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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