Senior Digital Marketing Manager

| Seattle
Convoy is leading a movement in efficient freight and one of the fastest-growing startups in the US. We use technology and data to solve problems of waste and inefficiency in the $800B trucking industry which generates over 76M metric tons of wasted CO2 emissions a year from empty trucks. We connect shippers to carriers to move millions of truckloads, saving money for shippers, reducing hassle for carriers, and eliminating carbon waste for our planet. Thousands of customers like Anheuser-Busch, Carlisle, GE Appliance, and Unilever trust Convoy to lower costs, increase logistics insights, and achieve their carbon reduction targets. This is your opportunity to help lead that movement and be part of a fast-growing marketing team that is literally helping to move the world forward. 
As a Digital Marketing Manager, you will establish a narrative with customers that and molds perception in the marketplace. You will optimize and create channels that help Convoy find customers who should buy or use our products and compel them to do so through acquisition, engagement, and advocacy campaigns at scale. 
Key responsibilities include: 
Convoy Digital Marketing Managers are channel owners who move quickly, with a focused determination to make an impact on organizational goals. The top priority for our Digital Marketing Managers is to drive customer acquisition and engagement. You will build and implement strategies that leverage digital channels to reach our audiences efficiently. You will execute campaigns using all available channels including email, digital advertising, search engine marketing, social, as well as our website. Outputs include increased customer acquisition, engagement, and measurable channel optimization. As a Digital Marketing Manager, you will own many different types of campaigns, including acquisition campaigns across audiences, perception shaping campaigns driving brand impact, evergreen engagement campaigns that are defined (with service adoption flows by customer segment and milestones) and optimized (through more effective triggering, targeting, and content) over time, and customer advocacy campaigns that establish momentum.

Basic Qualifications:

  • 8+ years of experience in product management, digital marketing, brand management or communications management.
  • BA / BS - Engineering or Business degree or equivalent experience.

Preferred Qualifications:

  • High attention to detail and ability to manage multiple, competing priorities simultaneously.
  • Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs.
  • Excellent cross-group collaboration skills, ability to impact outcomes in a fast-paced, matrixed environment.
  • Proven track record of effectively developing and implementing marketing plans that drive customer demand using a variety of Convoy marketing tools.
  • Demonstrated ability to operate both strategically and tactically.
  • Excellent verbal and written communication skills.
  • Ability to fully engage with technical teams and business teams and effectively manage customer expectations and resolve conflicts that balance client and company needs.

Convoy is an equal-opportunity employer and we welcome applicants from all backgrounds. If you’re a passionate team player who wants to have an outsized impact on a diverse and dynamic team, we’d love to hear from you!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • MandrillEmail
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    • MarketoLead Gen
    • OutreachLead Gen

Location

4th Avenue, Seattle, WA 98101

An Insider's view of Convoy

What's something quirky about your company?

At our weekly all-hands meeting we ask 3 new hires to come up and share "Two Truths and a Lie". This is extra neat because you get to familiarize yourself with new folks and also learn something fun about the people you work with. Sometimes we even learn new vocabulary, like what a Luthier is (a maker of stringed instruments)!

Jocelyn

Director of Recruiting

What's the biggest problem your team is solving?

Matching the right truck to the right load is one of the most expensive and manual steps in a traditional brokerage. Many people thought it couldn't be solved in an automated way because of the complexity. It took us 3 years and in Jan 2019 we announced that we had reached 100% automated matching.

Ziad

Chief Product Officer

How has your career grown since starting at the company?

My role has shifted from being just a product owner to taking on a more active role in leadership activities at the company. I contribute to hiring across the company, speak at various panels and events, help sustain our core culture through hyper growth, and act as a founding member of Women Discussion Groups at Convoy.

Himani

Senior Manager, Product

How do you empower your team to be more creative?

We’ve built a culture where all ideas are welcome, candid debate is encouraged, and it's okay to fail. We focus on values that encourage us to ask questions, challenge ideas, and discuss wild ideas; driving them forward when possible. Creativity has spurred some of our biggest innovations, like automated detention for carriers!

Melanie

Director, Operations

What projects are you most excited about?

Completely reimagining an industry core to our economy and making it as efficient as possible. Building the framework and models that allow Convoy to reduce inefficiencies at every stage of the shipping process, and in turn reduce empty miles, truck traffic, and the environmental impact of shipping, is both rewarding and intellectually stimulating.

Max

Senior Director, Data Science

What are Convoy Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Acme Co. provides Backup child care assistance.
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Convoy has a flexible vacation policy so you can take the time off you need.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted On occasion .
Relocation Assistance
Professional Development Benefits
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
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