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Senior Lifecycle Marketing Manager, HelloSign (Location Flexible)

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Role Description

We’re looking for an experienced Lifecycle Marketing Manager with deep expertise in the development and implementation of results-driven email programs to drive performance. The Senior Lifecycle Marketing Manager will set the strategy and oversee the day-to-day execution of email program planning, development, approval and deployment process to drive user acquisition, engagement, and retention. This role will maintain and further develop our existing email marketing programs with a focus on qualified customer acquisition, lifecycle trigger programs and the evolution of segmentation & personalization strategies.

The ideal candidate should be results-driven with exceptional attention to detail and knowledge of email metrics and ROI analysis.

Responsibilities

Define overall email acquisition, conversion and retention strategy; evaluate and provide ROI quantification
Own day-to-day execution and performance of onboarding, evergreen and engagement campaigns, journeys and overall program effectiveness; make data-driven decisions to optimize performance
Drive A/B testing and multivariate testing with long-term control groups to identify impacts of full lifecycle programming
Develop KPIs around free trial to first payment conversion and identify key actions to retaining members to grow Lifetime Value (LTV)
Work closely with the Marketing Analytics team on analysis and reporting on the success of programs and retention KPIs
Continuously strive to better understand customer behavior and gain actionable insights that flow into enhanced onboarding and engagement strategies and experiences

Requirements

5+ years of experience in lifecycle/email marketing with a B2B brand. SaaS experience would be ideal.
Proven track record of working at the strategic and tactical level to develop and execute innovative and effective campaigns (player-coach)
Strong project management and prioritization skills
Has a good understanding of what engagement, retention and upsell metrics are and how to impact them via email
Experience with Marketo (or comparable email marketing platforms)
Experience with A/B testing
Ability to work cross-functionally and manage various stakeholders
Core understanding of subscription products and self-service sales preferred
B2B experience required; SaaS experience is a plus

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Marley Spector

Director of Product, Dropbox Dash

Passion Behind the Product

Cultivating Cross-Functional Collaboration

When asked about how the team successfully got the Dash product across the finish line, Marley Spector credits the team's cross-functional collaboration as the key to their success. "I collaborated with everyone from product, design, engineering, data science, research, support, marketing, legal, finance, sales and more. We would not have been able to build Dash for our users without tight collaboration. From the beginning, we ensured that the whole team really had an ownership mindset — no decision should take longer than five days to make," she said. "This wasn’t just our team; it was a full organization effort."

What I love about our cross-functional collaboration is being candid but not combative, critical but not cynical.

Sheila Wakida

Senior Director of Software Engineering

PASSION BEHIND THE PRODUCT

Creating Impact From Opportunity

When Sheila Wakida first joined Dropbox in 2018, she knew joining the company would offer a supportive culture and a new set of opportunities for her career. Wakida also knew that her personal growth journey relied on her own ability to find passion, excitement and pride in her work. “I attribute my career growth to the unique ways in which Dropbox recognizes impact and hard work, and I’ve learned to focus on creating the most impact out of the opportunities in front of me,” she said. “Dropbox recognizes those who are brave enough to transform challenges into opportunities.”

I strive towards doing the best possible work at the highest level of quality that I can deliver, no matter how big or small the task.

Damian Łukasik

Engineering Manager

CONTINUOUS LEARNING

Supporting Solutions

As the engineering manager for Dropbox’s international growth team, Damian Łukasik spends his days helping a team of engineers build solutions to serve the company’s customers outside of the United States and helping to grow the Poland engineering hub. While his role encompasses an array of responsibilities, Łukasik’s mission is clear across functions: to build a strong foundation for Dropbox’s international team to scale. And he knows exactly what will make that possible: a collaborative internal culture and a customer-centric approach to make the right choices as the team moves forward.

I give my team space to own products and solutions and then support them in making those solutions successful.

What are Dropbox Perks + Benefits

Dropbox Benefits Overview

We’re proud to offer benefits that help all Dropboxers take care of their holistic selves, so they can keep flowing at work.

Culture

Volunteer in local community

Partners with nonprofits

Open door policy

OKR operational model

Team based strategic planning

Pair programming

Employee resource groups

Employee-led culture committees

Flexible work schedule

Remote work program

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Mandated unconscious bias training

Diversity manifesto

Diversity employee resource groups

Hiring practices that promote diversity

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Disability insurance

Dental insurance

Vision insurance

Health insurance

Life insurance

Wellness programs

Team workouts

Mental health benefits

Financial & Retirement

401(K)

401(K) matching

Company equity

Performance bonus

Charitable contribution matching

Child Care & Parental Leave Benefits

Childcare benefits

Generous parental leave

Family medical leave

Adoption Assistance

Restricted work hours

Return-to-work program post parental leave

Vacation & Time Off Benefits

Unlimited vacation policy

Generous PTO

Paid volunteer time

Sabbatical

At Dropbox, this is called 'Recharge'

Paid holidays

Office Perks

Company-sponsored outings

Free snacks and drinks

Some meals provided

Company-sponsored happy hours

Recreational clubs

Relocation assistance

Fitness stipend

Home-office stipend for remote employees

Professional Development Benefits

Job training & conferences

Tuition reimbursement

Lunch and learns

Promote from within

Mentorship program

Continuing education stipend

Continuing education available during work hours

Online course subscriptions available

Customized development tracks

Additional Perks + Benefits

In order to be successful in our Virtual First environment we needed to make changes that would allow employees to have more control over both where and how they work. Therefore, we embrace “non-linear workdays” with defined core collaboration hours that overlap across time zones. Beyond that, we encourage employees to design their own schedules to balance collaboration with needs for individual focus. We’ve also moved from “all day syncs” to an “async by default” culture, reserving meetings for discussion, debate, and decision-making, and handling all other work in our deep focus hours.

View full list of perks + benefits

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