Dropbox
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Seattle, WA
Remote

Senior Manager, Paid Media - Location Flexible

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Role Description

As Sr. Manager, Paid Media you will drive all aspects of performance media working in conjunction with our media agencies and direct relationship with media platforms partners. This role will translate business strategy into paid media strategy, allocate and manage budgets across channels, developing creative and audience segmentation strategies, and communicating with internal stakeholders regarding KPI’s and performance. You must have recent, hands-on experience managing paid social platforms such as LinkedIn, Facebook, working knowledge of DSPs like TTD and more.

Responsibilities

  • Develop full funnel media strategies from product awareness to acquisition through various Digital Marketing channels for both B2B and B2C
  • Drive the messaging and creative strategy for each digital channel that aligns with campaign and business goals
  • Develop the testing/optimization roadmap with agency support. Optimize audience targeting, media placement, messaging, and landing page experience to improve results.
  • Manage to tightly defined LTV/CAC and volume targets, with daily, weekly, and monthly reporting against KPIs
  • Manage Media Agencies and Platform partners
  • Coordinate Ad operations between internal teams like Ad ops, CRM list management teams and agencies for campaign launches
  • Collaborate with broader marketing team on integrated marketing campaign objectives, attribution models, analytics, audience segmentation, and messaging
  • Own budget allocation across channels, and forecasting of channel impact (traffic, trials, leads, revenue etc.)
  • Push the boundaries of innovation with our agencies and platform partners on creative executions, ad formats, placements, etc. 

Requirements

  • 5-8 years in a customer acquisition role, demand generation role, or growth role
  • Expert proficiency within Paid Social Platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, LinkedIn)
  • Expert proficiency within DMPs, DSPs (GDN, The Trade Desk, Amazon DSP,  Native)
  • Proficient user of digital Ad trafficking tools ( DCM )
  • Has experience managing channels for both B2B and B2C and SAAS business
  • Excellent written and verbal communication skills, organized and detailed oriented
  • Has worked in environments where integrated marketing is the go to market action
  • Highly analytical with the ability to analyze channel performance and provide optimization recommendations. Ability to leverage Site analytics data like Google Analytics to analyze landing page performance and provide optimization changes.
  • Experience with experimentation tools for A/B testing like Adobe Test and Target
  • Ability to work in a team environment as well as independently
  • Has experience leveraging MTA (Multi-Touch Attribution ) to drive and unlock scale
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What are Dropbox Perks + Benefits

Dropbox Benefits Overview

We’re proud to offer benefits that help all Dropboxers take care of their holistic selves, so they can keep flowing at work.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Employee resource groups
Employee-led culture committees
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Restricted work hours
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
At Dropbox, this is called 'Recharge'
Paid holidays
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

In order to be successful in our Virtual First environment we needed to make changes that would allow employees to have more control over both where and how they work. Therefore, we embrace “non-linear workdays” with defined core collaboration hours that overlap across time zones. Beyond that, we encourage employees to design their own schedules to balance collaboration with needs for individual focus. We’ve also moved from “all day syncs” to an “async by default” culture, reserving meetings for discussion, debate, and decision-making, and handling all other work in our deep focus hours.

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