Senior Marketing Manager, Brand and Customer Experience

| Seattle
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At PitchBook we work to provide global professionals with comprehensive data on the entire venture capital, private equity and M&A landscape so they can discover and execute opportunities with confidence. We credit our success and rapid growth to our cutting-edge products, customer centered attitude and ability to embrace and drive change.

In just over a decade, PitchBook has reached over 1,300 global employees with offices worldwide, and we're not slowing down! Consistently recognized as a Best Place to Work, our culture is at the heart of our success and is driven by excellence, inclusion, and fun. At PitchBook we're committed to fostering an open and collaborative work environment.

About the Role:

At PitchBook we have been hard at work redefining our brand and now it is time to bring it to life. This role will be responsible for lighting up the PitchBook brand promise across the entirety of the customer journey, defining and owning own how the PitchBook brand resonates in every customer touchpoint and across every department – including Sales, Customer Success, Product, Editorial, Research, and Marketing.

If you are a marketing leader who embodies "Customers are King," shines while building something from the ground up, has strong cross-group collaboration skills, and can successfully impact and influence at all levels of the company, then this job is for you! Reporting to the Senior Director of Brand, you are joining a leadership team with a 2021 mandate to take the PitchBook brand to the next level. 

The Marketing team at PitchBook is critical to fueling the company's growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing department is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.

Primary Job Responsibilities:

The leader in this role will have 3 primary areas of responsibility:

Customer Journey Mapping and Ownership

This person will define and map the customer journey in partnership with product, sales, and customer success. Once mapped, this person will identify key customer touch points and ensure that these touch points are quantified and optimized for their relative impact on customer conversion, engagement, satisfaction, and loyalty. 

Segmentation and Customer Personas

This person will develop the strategy for building segmentation and customer personas and manage the body of research associated with this strategy. Based on this work, this person will help develop the right message for the right customer at the right time and ensure these messages are well-executed and able to be measured for customer impact.

Internal Brand Activation

This person will roll out the redefined PitchBook brand within the organization and ensure that the brand is properly represented in all touchpoints identified and prioritized within the customer journey. As a steward of the brand, this person will be the "go-to" for PitchBook employees; a trusted advisor on how the brand promise comes to life across many PitchBook departments including product, sales, and customer success.

Across these 3 areas of responsibility, duties will include:

  • Leveraging insights from existing customer research and leading additional consumer research, including focus groups and online surveys, in support of deepening our understanding of the PitchBook customer and their journey
  • Working cross-functionally to activate a cohesive and compelling brand experience to our target customer to build awareness, engagement, and loyalty
  • Building strong working relationships with leaders across the business to execute and iterate on marketing initiatives
  • Sharing relevant industry and marketing trends with the broader organization
  • Supporting the vision and values of the company through role modeling and encouraging desired behaviors
  • Participating in various company initiatives and projects as requested

Skills and Qualifications:

  • 8-10 years of marketing experience, primarily B2B, in a discipline that is highly customer centric such as brand management, product marketing or audience marketing
  • Team leadership experience preferred
  • Experience mapping the customer journey and developing and implementing customer segments and personas
  • Deep understanding of the importance of brand and experience with brand marketing in some capacity
  • Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization
  • Ability to work collaboratively with and influence stakeholders across diverse teams at all levels of the company, including executives
  • Experience successfully scaling a variety of marketing programs across global channels
  • Ability to extract insights from multiple data sources and translate them into actionable and measurable strategies and plans designed to build a lasting brand
  • Strong ability to challenge the status quo and pursue new ways of thought
  • Passionate about developing and testing new ideas that will help our customers win
  • Highly self-motivated and will thrive in ambiguity, in an environment that requires an ability to learn and adapt quickly
  • Experience successfully managing external vendors and agencies
  • Proficiency with the MS Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily

If you are ready to start the conversation about how you might contribute to all the happenings at PitchBook, submit your resume today! PitchBook appreciates and respects diversity, and as such, we are an equal opportunity employer.


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Located just blocks away from Pike Place Market and historic Pioneer Square, our headquarters boast stunning mountain views

An Insider's view of PitchBook

What are some social events your company does?

I love that PitchBook makes a constant effort to put on fun creative events that keep us connected (even during covid!). In office, we have annual company events like the Mariners game, Ping Pong Tournament, and Wine + Chocolate Tasting where I was always able to meet folks from different departments with who I would never normally cross paths with


Business Development Associate

What does your typical day look like?

UX Designers at PitchBook actively work on one main project at a time, but could be supporting multiple projects in development. I usually spend some time each day answering any questions that our development team has on in-flight projects and iterating designs if necessary. Every day is different as I’m constantly solving new problems.


User Experience Designer

How does the company support your career growth?

PitchBook made it a priority to support my growth by understanding my aspirations and aligning a plan to get me there. My vision was to be in a leadership position and PitchBook motivated me to achieve this by providing me with tremendous resources, guidance, and opportunities to push myself and succeed.


SR. Research Associate

How do your team's ideas influence the company's direction?

One of PitchBook’s core values is to embrace and drive change, which in turn promotes a scrappy, entrepreneurial working style and allows individual contributions to influence the direction of the company. We see examples of this every day from launching a weekend version of our newsletter to optimizing customer onboarding processes.


VP of People

How do you collaborate with other teams in the company?

I work on the accounts receivable team at PitchBook, which involves extensive collaboration with other teams to obtain and update client billing information, reconcile expenses and complete compliance forms. My role requires me to work closest with customer success and outside sales to improve processes for invoicing and error prevention.


Accounts Receivable Specialist

What are PitchBook Perks + Benefits

PitchBook Benefits Overview

Health and wellness: We offer health and life insurance, generous time off and paid parental leave, retirement plans with a substantial company contribution, transportation assistance and more.

Career development: We offer VC, PE and M&A industry training, tuition reimbursement programs, annual education stipend, and more.

Good vibes: We offer an open work environment, team-building and company-wide events, sponsored volunteer opportunities, referral bonuses and more.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Customized development tracks
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