We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company through demand generation, content, product marketing and public relations initiatives. The Senior Marketing Manager is a critical member of a small, nimble and very collaborative marketing organization. You are joining a group of team players that are all committed to a common agenda, and regularly cross job description boundaries to share the load on large projects or when priorities shift.

Candidates must be very self-motivated and versatile, and embody creativity, strategic thinking, attention to detail and project management skills. You identify as a messaging lead and content strategist, and you are passionate about the art and science of effective communication.

Responsibilities:

• Research industry trends and developments and collaborate with internal teams (sales/leadership/product development) to position Twistle’s brand in product positioning and messaging so that it resonates with our target buyer personas.
• Develop campaign initiatives that attract and nurture qualified buyers.
• Create content to power campaigns including collateral, blog posts, social posts, web copy, newsletters, articles, white papers, corporate announcements, award submissions, conference speaker abstracts, webinars and other creative content.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into clients, and continually refine our process to convert leads.
• Establish a sustainable, strategic approach to PR based on adding value to media outlets, journalists, event managers and national organizations.
• Develop relevant messaging and produce press releases, speaker abstracts and articles that promote Twistle clients.
• Collaborate with product management to educate both internal and external stakeholders about our product features and their benefits through product release notes, user guides and other materials.

Requirements

• Bachelor’s degree in communications, marketing or related field.
• 5+ years of healthcare IT or healthcare-related experience in content marketing, product marketing, demand generation or corporate communications
• Deep understanding of the role of technology in demand generation success including CRM, marketing automation, lead scoring, SEO, social media and analytics.
• Outstanding writing skills, and able to adopt the company's brand "voice" in all developed content.
• Highly analytical and able to derive meaning from data.
• Able to work and thrive in a fast-paced, rapidly changing environment.
• Excellent people and management skills to interact with staff, colleagues, clients, cross-functional teams and third parties – a team player!

Twistle is a high-growth startup made up of self-starters obsessed with improving health care. Our vision is to make sure every patient feels connected, supported and reassured through their care journey. Our diverse and committed team is proud to partner with leading healthcare and life sciences organizations across the country who are dedicated to improving their patient’s lives and providing tools to better support their teams. It’s an exciting time to join us and have a huge impact on our growth and mission. Twistle’s patient communications platform is deployed at over 200 hospitals, including some of the largest delivery networks in the United States.