Senior Marketing Manager

| Seattle
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Our mission is to deliver high-quality primary care that is accessible, convenient and affordable for all. Every single day you’ll be working on challenging problems with an exceptional team to profoundly transform primary care and improve people’s quality of life.

Your role and impact

We are looking for a data-driven senior marketing manager to support the strategic planning and optimization of our website and email channel. This includes leading testing efforts, analyzing and communicating results and defining/executing next-generation email campaigns (triggers, dynamic content, etc.). You will also work closely with our B2B marketing and sales operations teams to establish best practices and process improvement related to demand-generation efforts. The ideal candidate thoroughly understands digital execution excellence, has established/defined marketing KPI dashboards and is capable of interpreting/translating data into actionable recommendations. This role will also keep the team current on best practices related to segmentation, data capture and emerging digital marketing trends.

Responsibilities

  • Define and develop patient email marketing strategy and approach, including segmentation and targeting in partnership with patient marketing team
  • Serve as email and web subject matter expert across the commercial organization and provide support for B2B email efforts
  • Manage email platform, including development of CRM best practices, as well as testing and automation strategy
  • Build, edit and deploy emails in partnership with marketing manager
  • Determine and monitor email channel KPIs in partnership with the patient marketing team to proactively optimize the program’s effectiveness
  • Grow and maintain performant, responsive web pages using WordPress and other tools; collaborate with stakeholders and the design team to manage site content, style and appearance
  • Identify opportunities to improve marketing website content, performance and optimization through data analysis, A/B testing and SEO management
  • Develop a scalable email and web QA process to ensure effective rendering, functionality, personalization and targeting

Qualifications

  • 5+ years experience in digital marketing, marketing operations, campaign management or email marketing 
  • Experience with SendGrid, ActiveCampaign or similar ESP required
  • Experience with web analytics, email campaign optimization and triggered marketing campaigns required
  • Experience with A/B, multivariate testing and website conversion optimization preferred
  • Proven success working in a fast-paced environment and driving multiple projects at once
  • Solid HTML and CSS skills
  • Solid understanding of databases; SQL knowledge preferred but not required
  • Strong understanding of SEO best practices

98point6 provides equal employment opportunities to all without regard to race, color, religion, sex (including sexual orientation or gender identity), national origin, age, disability, genetic information or other protected status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • TerraformFrameworks
    • AWSFrameworks
    • ServerlessFrameworks
    • DockerFrameworks
    • JenkinsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedshiftDatabases
    • DynamoDBDatabases
    • Google AnalyticsAnalytics
    • SumoLogicAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • TuneCMS
    • SalesforceCRM
    • SendGridEmail

Location

From 360° mountain, water and downtown views, to restaurants, bars and public transportation within blocks, our Seattle headquarters is hard to beat.

An Insider's view of 98point6

How would you describe the company’s work-life balance?

There has never been a time where I have to choose work over family and friends while at 98point6. Our core hours, generous benefits and supportive leadership creates a flexible environment that enables “life” to happen, while also making our time in the office very productive.

Stephen

Senior Manager, Clinical Operations

How do you collaborate with other teams in the company?

At 98point6, we are all aligned to the same overarching goals. That, as well as the open, communicative and trusting environment has been key in getting things done when a project has different priorities across teams.

Marilyn

Product Manager

How has your career grown since starting at the company?

The culture at 98point6 encourages continuous improvement both technically and professionally. Over the past year, I’ve had the incredible opportunity to pursue paths I’m interested in that has allowed me to grow from being a senior engineer focused on service architecture, to a newly appointed director focused on team development.

Christy

Director of Product Engineering

How do your team's ideas influence the company's direction?

The legal team at 98point6 is an active collaborator in all company initiatives—helping teams navigate our highly-regulated industry. We partner with the product, engineering, marketing, finance and clinical operations teams to review, brainstorm and recommend solutions that will help support our company as we continue to grow and innovate.

Jayda

Associate General Counsel

What makes someone successful on your team?

My team is responsible for training our incredible group of physicians on best practices to deliver care via text. Because of that, success on our team means being willing to constantly improve our methods and join in on collaborative conversations to help ideate new and innovative ideas to deliver a best-in-class training program.

Shane

Senior Manager of Training

What are 98point6 Perks + Benefits

98point6 Benefits Overview

98point6 has a competitive benefits package including health & wellness benefits, a transportation stipend, 401k matching, and a generous parental leave policy. One of our favorite benefits is that our office closes for the last two weeks of the year which allows our employees to refresh during the holiday season and come back ready for the new year.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 18 weeks of parental leave for the primary caretaker. 98point6 also provides 10 weeks of leave for the secondary caretaker.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
98point6 Lunch & Learns cover a wide range of topics from Health Equity and Diversity to new product features and insights from industry experts.
Promote from within

Additional Perks + Benefits

We know work—and life—look a little bit different nowadays, but we’re committed as ever to continue building a culture that supports our employees wherever they are during this time.

-Weekly COVID-19 Q&A with 98point6 Chief Medical Officer, Brad Younggren, MD
-Home office reimbursement
-Holistic health reimbursement
-Virtual team-building events and social activities

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