Senior Product Marketing Manager
Apptentive is a winner of the 2018 Seattle Business Magazine's 100 Best Places to Work in Washington! Learn why we love working at Apptentive! https://www.apptentive.com/about/careers/

Apptentive enables mobile PM’s around the world to create a better customer experience by lifting the barrier to asking for and receiving customer feedback on any mobile device. Our most successful customers understand that we have the data that unlocks the ability for them to amplify the voice of the customer throughout their entire business. We are building a next-generation customer feedback platform to help our customers make smarter data-driven decisions, faster.

Building features that matter is our goal. Helping our customers solve tough problems to make their lives easier and make their customers happier is our mission. You will help everyone in the company rally behind both.

You thrive helping the brands that use our technology to be more customer-centric and use data and insights to deliver highly engaging customer experiences. The majority of our customers are mobile product managers today, so when we make them successful at their job, we are impacting the experience for millions of their customers every day.

What will you be responsible for:

• This role will create & drive all product marketing activities for our customer feedback platform AND help us bring our new platform to market.
  • You will own buyer persona development and deep understanding of the buyer journey, and influencers who impact the purchase decision
  • You will own the product messaging & positioning frameworks
  • You will own all go to market materials, customer success materials, and prospect-facing materials such as white papers, case studies, learning center, etc.
  • You will develop sales enablement materials, demo content/scripts, sales sheets, playbooks, and deliver sales training
  • You will develop the product launch strategy and manage on-going marketing programs & campaigns that drive demand
  • You will create and present GTM materials to internal stakeholders and to customers
  • You will own market intelligence and act as the voice of the customer inside of Apptentive

Who you are:

• 6+ years of related experience (i.e. market research, managing SaaS launches, developing and messaging and positioning across channels, etc.), ideally with B2B SaaS experience
• Passion for defining and launching products in a matrixed, multi-channel and fast-paced environment and in developing and executing go-to-market strategies
• Strong written and verbal communications skills. Must possess a strong ability to translate complex concepts into digestible content for both internal consumption and for customers
• Knowledge of buyer research best practices and how to gather current/prospective customer data in order to employ buyer insights in the development of messaging and positioning
• A visible passion for data-driven decision-making and experience in distilling complex, analytically dense products into client-facing solutions
• Experience working with PM’s to translate customer pain points to influence new features
• Teamwork skills a must; the ability to work closely and cross-functionally with product management & engineering, sales, marketing, and customer success.
• Education BS/BA,-MBA a plus
• Our new platform will be API-driven so you must have experience working with developers

About Apptentive

Apptentive helps thousands of companies build deeper, more meaningful relationships with millions of people around the world. We believe software is powering more relationships than ever before and that we can help make software about People. We’re building the platform to power customer communication for the modern business. We’re a rapidly growing, well-funded startup based in Seattle that’s passionate about building great products with a fun, dedicated hard-working team.

This position is based at Apptentive in Downtown Seattle and offers competitive salary and benefits.

Principals only-- No recruiters please.

We are unable to sponsor visas at this time.

Apptentive is an equal opportunity employer and we value diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation or protected veteran status.