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SEO Content Specialist

| Seattle

About the Role:

RealSelf’s Consumer Marketing Team seeks an experienced, results-driven SEO Content Specialist. In this hands-on role, you’ll give our content creators the strategic and tactical recommendations and best-in-class examples they need to dramatically raise our brand’s organic search profile, attract more of our target consumers, and deliver on their expectations.

In this role, you will:

  • Lead by example by writing (from metadescriptions to H1s to longer form drafts), optimizing, assessing impact, and rapidly iterating.
  • Dive deep on keyword research.
  • Conduct technical SEO content audits and use your insights to refine our SEO content strategy, for our website and blog.
  • Make and act on prioritized recommendations for content optimization and new content opportunities.
  • Train our content creators in scalable ways to implement your recommendations for maximum impact.
  • Stay on the cutting edge of SEO best practices and algorithm updates, swiftly revising our strategy and tactics as necessary.
  • Collaborate with our SEO team, sharing insights and aligning on priorities.
  • Partner with our Analytics team to assess the impact of content optimization work on our rankings and organic search traffic.

About You:

This role requires you to turn your deep understanding of SEO best practices, analytics, and digital content strategy into actionable recommendations for our team. You’re pragmatic and driven, equally adept at diving deep into research and staying focused on the big picture. You know what worked before probably won’t work now, but you’ll hone in on what will.

You may be the right fit if you have:

  • 3+ years of SEO content strategy experience, with a heavy emphasis on mobile SEO and AMP
  • A proven track record of successfully driving improvements in organic search traffic through content optimization
  • A BA/BS degree in Information Science, Digital Marketing, or a related field
  • Sharp analytical skills, balanced with a flair for creative solutions
  • A willingness to learn the relevant nuances of aesthetics
  • An aptitude for collaboration across multiple teams

Bonus points if you have experience in the medical or aesthetics space.


Travel: Travel is not anticipated for this role.

Work Environment:

The RealSelf office sits in a historic Pioneer Square building. Employees also have the option to bring their dogs to work!

About RealSelf:
Millions of people from around the world visit RealSelf each month to browse patient reviews, before and after photos, and medical expert answers to discover which treatments and providers live up to their promise of being “Worth It.” RealSelf.com is the leading consumer destination in the $32B US medical aesthetics market. We make it easy to get the information and deep support needed to make confident purchase decisions. Since 2006 our authentic stories, unbiased ratings, and expert answers from board-certified doctors have helped millions of people explore treatments and decisions that range from laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors we’re growing RealSelf into a global business with a broad range of services. Come join our super talented and passionate team!

Check out our realselflife Instagram account to keep up on company updates and learn more about life at RealSelf.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • AngularJSFrameworks
    • CakePHPFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • RabbitMQDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • SalesforceCRM
    • Outreach.ioEmail
    • MarketoLead Gen

Location

We are in Seattle's original neighborhood that boasts trendy coffee shops, art galleries, and restaurants. Easy to commute to via public transit.

An Insider's view of RealSelf

What's something quirky about your company?

Having worked in the tech startup space for ten years, I’m used to all the perks that come with our industry. RealSelf has all the typical perks, but what really stood out to me as quirky and unique is our transformation room. A tranquil room where employees can recharge during the day either individually or with regular yoga/meditation sessions.

James

SEO Content Specialist

What's the biggest problem your team is solving?

We're increasing trust on our platform in a time where people are less trustful of what they read online. Our goal is to give everyone the information they need to make strong, confident decisions about their medical care.

Sharon

Trust & Safety Manager

How do you collaborate with other teams in the company?

As Marketing Copywriter, I’ve got the unique privilege of partnering across our Email, Product, and Brand teams to help drive marketing initiatives forward. Each day I use the power of language to connect with our audience in interesting and impactful ways. Collaborating with such bright colleagues is a fun, challenging, and exhilarating experience

Jamachia

Marketing Copywriter

What are RealSelf Perks + Benefits

RealSelf Benefits Overview

RealSelf offers a comprehensive benefits package that is very competitive when compared to other similar companies. Employees pay nothing out of pocket for full medical/dental/vision coverage and premiums for dependents are covered at 75%. Many employees take advantage of the physical fitness reimbursement benefit and professional development grant program where they can use the funds for courses, conferences or anything else that would further their career development.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
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