Specialist, Demand Marketing

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Company Description

What is important to us

Creating an enduring company that is hyper-focused on our culture and making a meaningful impact in the lives of our employees, members and customers. The secret to our success is:

We find joy and purpose in serving others

Making a difference in our members’ and customers’ lives is what we do. Even when it’s hard, we do the right thing for the right reasons.

We are strong individually and together, we’re powerful

Trusting in our colleagues and embracing their different backgrounds and experiences enable us to solve tough problems in creative ways, having fun along the way.

We roll up our sleeves and get stuff done

Results motivate us. And we aren't afraid of the hard work or tough decisions needed to get us there.

We’re boldly and relentlessly reinventing healthcare

We're curious and act big -- not afraid to knock down barriers or take calculated risks to change the world, one person at a time. 

Accolade at a glance…

Accolade is a personalized health and benefits solution that dramatically improves the experience, outcomes and cost of healthcare for employers, health plans and their members. With a unique blend of compassionate advisors, clinical experts and intelligent technologies, we engage individuals and families in their health, establish trust, and influence their decisions at every stage of care. Accolade connects the widest array of personal health data and programs to present a single point of contact to the most effective health and benefits resources, while coordinating with providers at every step. Accolade consistently achieves 70 and higher Net Promoter Scores, 98% consumer satisfaction ratings, and up to 15% employer cost savings. Accolade has been recognized as one of the nation’s 25 most promising companies by Forbes, a fastest-growing private healthcare company by Inc. 5000, and is consistently rated a Top Workplace across the country. For more information, visit accolade.com.

Job Description

The Demand Marketing Specialist reporting to the Sr. Director, Demand Marketing is responsible for working closely with Demand Marketing, Marketing Operations, Field Marketing, Market Development, and Corporate Marketing teams to support Accolade’s mission of reinventing the healthcare experience. This individual will work across the Demand Generation and Field Marketing teams to assist in the development and management of marketing programs, campaign execution, planning and reporting.

A day in the life…

· Marketing program management, communications, execution, and optimization:

o Webinars, vendor programs, email, direct mail, and content syndication

· Manage marketing store inventory for sales and customer partnership teams to be able to order marketing collateral from.

· Help with creating and proofing collateral pieces, direct mail, syndicated content and other demand marketing tactics

· Communicate with our vendor partners to help plan and coordinate projects

· Support our field marketing teams in program management and execution

· Assist with email marketing optimizations and A/B testing

· Champion marketing programs internally – via calendar, marketing program alerts, Slack announcements, and reporting out opportunities

Qualifications

What we are looking for…

  • Bachelor's degree, preferably in Business, Marketing, Advertising or Communications

· Minimum 2 years of experience working in a modern marketing B2B or B2C marketing environment utilizing and being around sophisticated Martech tools to execute.

· A growth mindset – always making improvements, trying new things, rolling with changes, failing fast, and a can-do attitude.

· Strong proficiency with Microsoft Office suite and other business tools (Slack, Zoom, etc.)

· Strong communication and organizational skills

· Awesome time management – ‘get stuff done’ attitude

· Desire to learn and master new tools and software

Nice to have:

· Salesforce experience

· Tableau/Excel reporting proficiency

· Email marketing/marketing automation experience (Marketo, Pardot, Eloqua, or Hubspot)

· Experience in a work management ticketing tool like Jira, Asana, or Workfront

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Location

Located in the heart of Downtown Seattle we're steps away from all the city has to offer (sweeping views, restaurants, public transportation, etc.)

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