About the Role: 

We are a customer-obsessed company with a mission to create a world where every investment in modern beauty is worth it. We help millions of people around the world make smart, confident decisions by connecting our community of beauty enthusiasts to expert providers and resources.

As the Senior B2C Lifecycle Marketing Manager, you are responsible for finding ways to engage consumers throughout their RealSelf journey from new customer acquisition to activation/retention to loyalty, resulting in increased brand advocacy and conversion. 

You will build a deep understanding of who the customer is and their lifecycle stages and craft a messaging strategy that will help guide them along their journey. You will work cross-functionally with various partners throughout the organization to drive customer growth and retention, boosting customer lifetime value and ultimately growing the RealSelf brand. You will ensure that plans are customer-centric and insight-driven in order to hit performance goals (traffic, contacts/bookings, other engagement, and revenue) month after month.

In this role, you will:

• Partner with Marketing leadership to set the vision of RealSelf’s lifecycle marketing strategy for consumers, inclusive of defining stages and personas that will ultimately drive segmentation and personalization opportunities.
• Partner with Research & Product teams to analyze data to define consumer journey, build customer personas, and establish segmentation to leverage in lifecycle marketing.
• Develop briefs focused on driving the full lifecycle (awareness, acquisition, engagement, retention/CRM) and partner with multiple internal teams including content, creative, analytics, business leaders, product & tech to execute lifecycle marketing initiatives.
• Uncover opportunities for marketing campaign optimization across the consumer lifecycle.
• Plan and design lifecycle marketing tests to uncover opportunities for driving increased campaign engagement and conversion.
• Partner with Product/Tech to find ways to tap into personalization at the most impactful moments of the consumer journey to build stronger connections and engagement.
• Establish OKRs and scorecards (e.g., volume of customers by segments, gains/losses by time period, etc.) for the growth of Lifecycle marketing; adjust and evolve programs (new tests & concepts and existing) to meet these goals.
• Maintain a high level of expertise in the beauty & wellness, medical aesthetics, media, marketing tech industries to spark new ideas and leverage trends.

About You:

You may be the right fit if you are ready to bring your smarts, tenacity, wit, unbridled enthusiasm, and unrelenting drive to succeed. You are passionate about how the right consumer touchpoint at the right time drives the business and provides consumer value. You pair a natural ability to see the big strategic picture with an ability to understand the consumer and how to communicate with them. Equally, you enjoy digging into customer insights, data signals, and experimentation to drive scalable impact. You are energized by solving complex business problems, and you appreciate to your core that great strategy goes hand-in-hand with precision execution.

The person who joins the team must be customer-obsessed (your bar is high; really high); therefore, you appreciate the beauty and aesthetics category.

Requirements:

• 6+ years of B2C or D2C lifecycle experience delivering highly successful acquisition, engagement, loyalty, and retention strategies with a leading tech, eCommerce, or high-growth D2C consumer brand
• Solid experience developing consumer journeys, gap analysis, personas, and segmentation strategies
• Proven track record in developing and executing strategic marketing campaigns across multiple channels
• Added bonus if you have worked on a portfolio of brands and led lifecycle strategy around multi-brand integration
• Experience with strategy development (briefs, narratives, business cases, presentations) and planning
• Track record of developing, managing, and launching new programs, categories, and markets partnering with product/tech, research/insights, and marketing teams
• The proven ability to develop, execute, and communicate a long-term strategic vision, while also balancing immediate priorities and opportunities in a dynamic, rapidly changing, team-based environment with multiple internal decision-makers and stakeholders
• Outstanding interpersonal, written (narrative docs, marketing briefs, presentations) and verbal communication skills; ability to share ideas in a clear, concise manner
• Analytical and able to derive meaning from data through testing and optimization

Travel: Occasional travel (

Work Environment:

RealSelf employees work from 26 states in the United States; while we have offices in Seattle, Washington we are a remote-first company. 

This fully remote role is open to candidates in most states. Working remotely from a primary residence outside the United States is currently not permitted for this role.

We believe in inclusiveness, equal pay, and giving back. With COVID-19 we have become a more remote and distributed workforce that understands the value of internal connections and collaboration across all teams. 

About RealSelf:

RealSelf.com is the leading consumer destination in the $32B US medical aesthetics market. We make the experience of choosing a procedure and connecting with the right doctor easy, personal, and trusted. Since 2006 our authentic reviews, unbiased ratings, and expert answers from board-certified doctors have helped tens of millions of people explore their options, from skincare to laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors, we’re growing RealSelf into a global business with a broad range of services. Come join our super talented and passionate team!

Check out our RealSelf Instagram account to keep up on company updates and learn more about at RealSelf.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.