The solutions we build at ExtraHop are transforming the cybersecurity industry. ExtraHop helps the world’s leading enterprises, including The Home Depot, Ulta Beauty, and Wizards of the Coast, rise above the noise to secure their business in the cloud and on the ground. We have ambitious growth plans, and we're looking for people who would love to join us on this exciting journey and grow their careers at the same time. 

ExtraHop is looking for an entrepreneurial and collaborative individual to join our fast-paced Demand Generation team. The Sr. Campaign Marketing Manager, ABM will be responsible for driving one of the biggest areas of growth for the company, our Account-Based Marketing (ABM) program. As an integral member of the team, the person in this role will interact with Sales, Product Marketing, Marcom, and our regional Field Marketing team. The ideal candidate will have experience launching cutting-edge ABM technologies and tactics to successfully engage enterprise accounts, generate pipelines, and move them effectively through the buyer's journey. This position reports directly to the Senior Director, Demand Generation.

Responsibilities: 

• Understand security buyers within enterprise accounts, including customer pain points and the buyer’s journey
• Partner with Sales to develop a high touch ABM approach with the goal of building and accelerating pipeline for Enterprise accounts
• Define ABM strategies, objectives, and execution plans, encompassing multiple ABM tools and technologies, including ICP development, target account selection, intent options, and marketing tactics (advertising, direct mail, email, and events)
• Develop and execute global campaigns (intent-based, vertical, and competitive) to targeted personas, applying ABM principles and techniques to generate pipeline and high-quality opportunities
• Develop and execute campaigns to accelerate opportunities through the funnel
• Collaborate with cross-functional marketing teams on campaign concept, content requirements, buyer’s journey development, and digital marketing to ensure effective execution
• Educate the Sales team on ABM activities and how to understand and act on account engagement data
• Measure, analyze, and optimize programs using metrics and data including but not limited to account engagement, program pipeline, funnel velocity, and opportunity conversion
• Plan for future development and scaling of the ABM program to include 1-to-1 and 1-to-few personalization and expansion of customer marketing campaigns
• Manage implementation of new marketing tech for ABM

What You Bring to ExtraHop: 

• 5+ years experience in high-tech B2B marketing running campaigns and AMB--from strategy to execution to measurement and reporting
• BA in business, communications, or marketing (MBA a plus)
• Hands-on experience with ABM platforms and software such as DemandBase, 6Sense, Terminus as well as chat functionality for ABM (Drift)
• Understanding of database marketing, CRM, and marketing automation (ideally Eloqua, SFDC)
• Strategic and analytical thinker with the ability to blend technology and business strategy to develop a compelling vision
• Solid communication skills (verbal, written, presentation, and 1:1 collaboration). Ability to present program strategy and plans clearly and collect and act on feedback from stakeholders
• Data-driven mindset and experience building metrics that communicate the efficacy of the ABM program
• Ability to manage multiple priorities in a fast-paced and dynamic working environment
• Collaborative in nature and ability to build excellent rapport with internal and external teams
• Excellent organization and planning skills

About ExtraHop

At ExtraHop, we create great products because we give talented employees the freedom to be intellectually curious and creative. We seek a diversity of perspectives and foster employee quirkiness and spunk to help drive innovation. Every ExtraHop employee knows that we’re all in this together and that work is an important part of life so it should be fun. A sense of humor is required here, seriously!

We are the global leader with a novel approach to Security and IT Operational Analytics. Our market opportunity is greater than $20B and our solutions span all industries. Pretty neat, huh? If you want to join a fun team that produces award-winning products that provide tremendous business value and delight customers, then ExtraHop is the company for you!

Founded by engineers, ExtraHop is a Seattle-based technology company that delivers elegant solutions for the tech industry’s most challenging problems. 

As a privately held fast-growing technology leader in the $20B IT operations management space, ExtraHop Networks is positioned to be the next great systems company. We are known as innovators who take a smart, creative approach to solve problems. Our ExtraHop team and product line have received many awards, including wins in multiple categories of Best of Interop, a Gold Medal prize in Puget Sound Business Journal’s annual list of Washington’s Best Workplaces, and several Gold Stevie American Business Awards.

ExtraHop is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, military status, or national origin, or any other characteristic protected under federal, state, or applicable local law