Digital Media Buyer - Paid Social
We are looking for a passionate, creative problem solver and an experienced, results-oriented Senior Digital Media Buyer. A successful candidate will have a proven track record of managing direct response performance marketing campaigns from an end to end perspective - including campaign ideation, execution, analysis and the subsequent data-driven optimization. In this role, you will drive the success of a portfolio of marketing campaigns with the end goal of driving customer acquisitions. You will be a Facebook advertising expert who can take the lead in A/B tests that are designed to drive growth in key metrics. If you’re great at working autonomously as well as with cross-functional teams, and you’re interested in having a direct impact on the bottom line, this is the opportunity for you.
The Role You Will Have
- Manage a portfolio of performance marketing campaigns across paid social including but not limited to Facebook, Snapchat, Instagram, and Pinterest
- Conduct hands-on bid optimization; develop and implement strategies for targeting, creative, and funnel optimization to meet and exceed volume & ROI targets
- Work with he creative and content team to develop creative assets and content, and drive the creative testing roadmap
- Communicate A/B test results and recommendations from programs with team and senior leadership
- Prioritize growth marketing strategy based on revenue potential
- Stay ahead of industry trends and leverage emerging capabilities in the digital landscape
What You Will Bring
- 2-5 years of experience driving growth and acquisitions via social channels
- Exceptional analytical abilities with a high attention to detail
- Strong understanding of the social media advertising ecosystems
- Ability to think creatively and outside of the box to write compelling and engaging ad copies/content
- Demonstrated expertise in digital media planning
- Creative problem solver with a balance of strategic thinking and detailed execution
- Exceptionally-detailed knowledge of metrics, specifically A/B, multi-variant testing and ROI analysis
- Comfortable with ambiguity, and able to work well independently as well as part of a cohesive high performing team
- Strong time-management skills
- Self-starter mentality with drive to succeed
- Entrepreneurial spirit to drive and support process improvements for the paid social team
- Proficiency in Excel is a must
- Expertise using Facebook Ad Manager
- Bachelor’s degree in a quantitative field preferred (e.g. economics, statistics)
What We Have to Offer
- Paid parking or ORCA card
- Cross-team lunches and tech demos to foster learning
- Unlimited paid sick time, 17 days of PTO, and 10 paid company holidays
- Competitive benefits package
- Twice weekly catered lunches and fully stocked kitchen
- Happy Hours at various bars, restaurants, and venues across Bellevue
- Weekly yoga and fitness classes with private trainer
- Company parties and outings