Blue Nile was created in 1999 by a man in love. He wanted to propose to his significant other and had the nervous excitement we all feel for that person who is just … right. But that excitement was met with frustration because of an outdated method for engagement ring shopping that only offered confusing information, limited choice, and commissioned salespeople. He knew there had to be a better way and founded Blue Nile based on a simple idea: Diamond engagement rings and fine jewelry should be fun, easy, and understandable. After all, they are meant for celebrating love.

This was a radical idea in the industry. That’s how we knew it was right. More than 500,000 couples have said “yes” to a better way to buy diamond engagement rings and fine jewelry gifts. And if you want to be part of a company that’s always blazed its own trail, we want to talk.

Blue Nile is a company of doers and everyone does their part to make the customer experience perfect. Far from a cog in a machine, the company’s structure can make you highly visible and offers the ability to learn, try new things, and see the impact of your work – regardless of level.

Blue Nile is looking for a Sr. International Marketing Manager who will be responsible for developing and implementing our go-to-market strategy to drive revenue and customer acquisition in Blue Nile’s key international markets. We are looking for a hard-working team player with a positive attitude who can bring thoughtful leadership, technical skills and passion for online marketing to this role. The position requires strong analytical and marketing skills, solid interpersonal communications, account management, and global business development skills.

Responsibilities:

• Own the development of go-to-market strategies for Blue Nile’s international business in the key markets of Canada, Australia, and the United Kingdom; secondary focus markets include Switzerland, Singapore, and Japan
• Collaborate on the development of go-to-market strategies for our Greater China business
• Oversee the implementation of the international marketing strategy - including performance marketing campaigns and PR
• Work cross functionally with other groups to execute go to market strategies through product and on our website
• Maintain an understanding of the emerging trends in online and social media marketing and develop techniques to maximize opportunities
• Continuously analyze marketing performance / return on investment and adjust our investment mix accordingly
• Monitor International growth and provide analysis on how to better target customers
• Develop and implement marketing plans, including promotional calendars and programs, new merchandise introductions and other marketing projects
• Drive the relationship with our translation partner
• Research and identify strategic partnership opportunities
• Monitor marketing and site tracking data and identify / resolve any discrepancy issues

Qualifications:

• Bachelor’s degree in Marketing or related field  
• 7+ years online marketing experience, with a focus on paid search and preferably in a retail e-commerce environment
• Experience building international business model strategies, go-to-market strategies or launching a new brand internationally
• Ability to work collaboratively with cross-functional stakeholders and company executives to gather input, refine assumptions, and drive alignment
• Solid analytical experience and aptitude; passion for using data to make decisions
• Excellent working knowledge of Excel and Tableau / SQL
• Strong written and verbal communication skills
• Demonstrated success of influencing without authority
• Prior international experience preferred
• Entrepreneurial spirit and the ability to thrive in a fast-paced environment with a focus on team work preferred
• Occasional international travel

What we offer:

• Medical, Dental, and Vision Healthcare Coverage
• 401(k) with Company Match
• Paid Vacation
• Competitive Salaries
• Transportation Allowance
• Employee Discount
• Employee Referral Bonus
• Fitness Center Discount