Sr. Email Marketing Manager

| Seattle
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About the Role: 

As the Sr. Email Marketing Manager, you are responsible for and passionate about the RealSelf email, push and notification strategy, with the end result increasing brand loyalty and conversion. You identify growth opportunities for our existing programs and identify new ways to engage with our consumers via these channels. You lead our email team, prioritizing high impact work, and providing direction on how to execute. You are continually tracking and evaluating efforts, and love seeing the changes the team makes to create business value. You take a leadership role by mentoring and growing team members, and reporting on successes and learnings.

In this role you will:

  • Be the trusted resource, subject matter expert, and point of contact for email, push and notifications at RealSelf.
  • Develop marketing programs that drive customer engagement, traffic and conversion.
  • Build and deploy emails, push and browser notifications, and teach others to do the same. 
  • Lead our email, push and notification strategy, including ideating new ideas with calculated impact. 
  • Monitor the effectiveness of campaigns and prioritize further improvements.
  • Identify and create new monetization opportunities for our partner brands and doctors.
  • Manage a cross-functional team (overseeing their daily activities and ensuring continuous improvement and incorporation of best class email practices) building, deploying and optimizing emails.
  • Work cross-functionally as the subject matter expert for email and lifecycle marketing capabilities, creating partnerships to drive results for all RealSelf programs. 
  • Utilize A/B testing to develop and run test and learn strategies across all marketing placements and vehicles. 


Other duties, responsibilities and activities may change or be assigned at any time with or without notice.


About You: 

You are data driven and have the capability to dive deep. You don’t mind rolling up your sleeves and doing what it takes to drive results. You are a natural leader that ensures that your team is always supported and knows the value they provide to the organization. You are passionate about how the right consumer touchpoint at the right time drives the business and provides consumer value. You pair a natural ability to see the strategic big picture with the ability to understand the consumer and how to communicate with them. 

You may be the right fit if you have: 

  • 6+ years of experience in email marketing, push and direct marketing, or a related field.
  • 3+ years of experience leading a team in a fast paced Agile environment. 
  • Experience managing complex projects with matrixed dependencies. 
  • Think strategically and translate the strategy into tactics for implementation. 
  • BA/BS degree or equivalent experience.
  • Experience working with complex databases and email/lifecycle marketing programs, including personalization algorithms. 
  • Competency or expertise with Iterable, Looker, MySQL, and Google Sheets/Excel.
  • Analytical and able to derive meaning from data through testing and optimization.
  • Excellent written and verbal communications skills; ability to share ideas in a clear, concise manner
  • Must be detail-oriented and able to work in a fast-paced environment.
  • HTML/CSS knowledge.


Travel:

Travel is not anticipated for this role.

Work Environment:

The RealSelf office sits in a historic Pioneer Square building. Employees also have the option to bring their dogs to work!

About RealSelf:
RealSelf.com is the leading consumer destination in the $32B US medical aesthetics market. We make it easy to get the information and deep support needed to make confident purchase decisions. Since 2006 our authentic stories, unbiased ratings, and expert answers from board-certified doctors have helped millions of people explore treatments and decisions that range from laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors we’re growing RealSelf into a global business with a broad range of services. Come join our super talented and passionate team!

Check out our realselflife Instagram account to keep up on company updates and learn more about life at RealSelf.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

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Location

Our HQ is in Seattle's Pioneer Square neighborhood, which boasts trendy coffee shops, art galleries, and restaurants. Easy to commute to via transit.

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